Social Media Marketing
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The document discusses creating an effective social media marketing plan. It recommends setting goals and objectives using the SMART framework. Conducting a social media audit to understand current metrics and accounts. Creating and optimizing social media profiles for search engine optimization. Identifying an ideal customer profile and creating a content plan and editorial calendar to share engaging content regularly. Testing the plan, tracking key metrics, and making adjustments based on results. The overall aim is to guide businesses to successfully connect with customers through a strategic social media approach.
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Social Media Marketing
- 1. Social Media Marketing WWW.ModirSocial.Com telegram.me/ModirSocial Telegram.me/ModirDigital Alireza Safari Alireza@ModirSocial.com
- 2. AGENDA
- 3. Key Enablers of Digital Transformation(SMACI)
- 4. Key Enablers of Digital Transformation(SMACI)
- 5. AGENDA
- 9. The Customer is in Control
- 15. GOALS and OBJECTIVES Guide your social media strategy to help you successfully connect with your customers.
- 19. 1 Create social media objectives and goals
- 20. Without goals, you have no means of gauging success or proving your social media return on investment (ROI). SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015
- 21. 60%of social media marketers say that measuring ROI is their biggest marketing challenge. SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015
- 25. Go beyond vanity metrics such as Retweets and Likes. Focus on advanced metrics such as leads generated, web referrals, and conversion rate.
- 26. Social Media Metrics 1. Click-through with bounce rate. 2. Traffic driven 3. Conversation rate 4. Leads
- 27. You should also use the SMART framework when setting your goals
- 28. 2 Conduct a social media audit
- 29. You focus on a very specific goal for Instagram, Telegram, or any other social network. They will guide your actions and help steer you back on track if your efforts begin to lag. SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015 Take the time you need to determine the purpose of every social profile you have. If you can’t figure out its purpose, you should probably delete this profile.
- 31. Measure each metric month to month. Focus on one primary and one secondary goal.
- 32. 3 Create or improve your social accounts
- 33. CONTENT IS KING (in the north and also east, south, and west)
- 35. CREATE CONTENT THAT PEOPLE LOVE SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015 WWW.ModirSocial.Com telegram.me/ModirSocial Optimizing profiles for SEO can help generate more web traffic to your online properties.
- 38. If a business is suffering from low engagement on their social profiles, it’s usually because they don’t have an accurate ideal customer profile.
- 40. Create a content plan and editorial calendar5
- 42. CREATE CONTENT THAT PEOPLE LOVE SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015 WWW.ModirSocial.Com telegram.me/ModirSocial CREATE CONTENT THAT PEOPLE LOVE
- 43. Having great content to share will be essential to succeeding at social media. Your social media marketing plan should include a content marketing plan, comprised of strategies for content creation and an editorial calendar.
- 44. • What types of content you intend to post and promote on social media • How often you will post content • Target audience for each type of content • Who will create the content • How you will promote the content Your content marketing plan should answer the following questions:
- 45. Test, evaluate and adjust your social media marketing plan 6
- 46. “When you measure the wrong thing, you get the wrong thing. Precision is not significance.”
- 47. • Track the number of clicks your links get on a particular platform using URL shortness and UTM codes • Use social media analytics to track the success and reach of social campaigns • Track page visits driven by social media with Google Analytics Build testing capabilities into every action you take on social networks
- 48. HAVE A QUESTION?
Editor's Notes
- In recent years, online world has become essential for business growth Social media, as a significant tool of digital marketing, is to increase your business growth There are strategies deploying which we can make online marketing more effective and useful and can engage a lot more targeted people for your goods and services.
- خاص قابل اندازه گیری قابل دست یابی مرتبط محدودیت زمانی
- حسابرسی رسانه های اجتماعی
- تست، ارزیابی و تنظیم برنامه بازاریابی رسانه های اجتماعی
- قابلیت های تست را برای هر اقداماتی که در شبکه های اجتماعی انجام می دهید، بسازید