Social Media for the Public Sector
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A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.
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Social Media for the Public Sector
- 1. Social Media Introduction and Some Opportunities Harri Lakkala Intosome
- 2. Harri Lakkala • Expert on social media and innovations • 6 years of experience with social media in enterprise context • Introduced blogs and wikis to Nokia Ltd • Plenty of experience on coaching teams, enhancing business processes, internal consulting • Nokia Innovation Award -05, Nokia Quality Award -08
- 3. Intosome Marketing & Communications Internal Innovations collaboration
- 5. Online rules
- 6. From content to interactions
- 8. From knowledge work to interaction work
- 10. Net Generation
- 11. What is Social Media?
- 13. Tools & Services Blogs Wikis Social networking Publishing content Microblogging Forums
- 15. Ref: Dion Hinchcliffe (adapted) Partners Organization Employees Customers Utilization areas
- 17. eParticipation
- 18. Dell IdeaStorm
- 19. #kouluverkko
- 21. Online presence Before Now Website Website Blog Facebook Twitter YouTube
- 22. Entresse library’s online presence
- 23. Content is King
- 24. Owned, bought, earned reach earned bought owned control Ref: Daniel Goodall - Nokia
- 25. Customer support
- 26. JetBlue - Twitter in customer service
- 28. Finnish police on Facebook
- 30. Scania Social Media Newsroom
- 31. 3 learnings: Engage, engage, engage
- 32. Part III: New ways of working
- 33. instant email blogs messaging local document wikis documents repository f2f online online meetings meetings processes
- 34. Improving productivity Automation Enabling collaboration and participation Web 2.0 tools and approaches Traditional IT systems 2009 Ref: The McKinsey Quarterly - Six ways to make Web 2.0 work
- 36. Leading people
- 37. Project work
- 39. How to change the ways of working?
- 40. Ways of working and culture 80% 20% Tools
- 41. Adoption Plan Understand Transform Pilot
- 43. Front office & Back office
- 44. A threat or a possibility?
- 45. Try it yourself!
- 46. The World is Social