Social Media For Manufacturing
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On overview of Social Media and why it is relevant to Manufacturing and B2B. A specific focus on Twitter, Linkedin and Linkedin communities and Youtube.
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Social Media For Manufacturing
- 1. © 2009 Site-Seeker, Inc. www.site-seeker.com Social Media For Manufacturing Kathy Hokunson Regional Sales Manager
- 2. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc. The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide
- 3. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc. Why is Social Media Important?
- 4. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc.
- 5. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc.
- 6. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc.
- 7. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc.
- 8. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc.
- 9. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc.
- 10. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc. 13 hours : The amount of video uploaded to YouTube every minute 412.3 years: The amount of time it would take to watch every video on YouTube 100,000,000: The amount YouTube videos watched every day 1382%: The monthly growth rate of twitter users January – February 2009 3,000,000: The average number of tweets on twitter.com every day 5,000,000,000: The number of mins. spent on facebook every day
- 11. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc. Social Media is: 1. Public Relations 2. Customer Service 3. Loyalty Building 4. Collaboration 5. Networking 6. Customer Acquisition
- 12. © 2009 Site-Seeker, Inc. www.site-seeker.com Ultimately it is ALL about gaining . . . AUTHORITY LEADERSHIP TRUST
- 13. © 2009 Site-Seeker, Inc. www.site-seeker.com Establishing Credibility with Social Media Become the Expert Create Accounts (Name Claim) Grow Networks Create Content Distribute Content Participate in Discussion Lead Discussion
- 14. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 15. © 2009 Site-Seeker, Inc. www.site-seeker.com How to Distribute Your Blog Email Campaign Twitter Facebook Other Blogs Social Bookmarking Sites LinkedIn Other (links)… Blog Posts
- 16. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 17. © 2009 Site-Seeker, Inc. www.site-seeker.com Social Media Sites
- 18. © 2009 Site-Seeker, Inc. www.site-seeker.com © 2009 Site-Seeker, Inc. Who uses Linkedin & Why? •Business professionals •LinkedIn promotes: •business intelligence •business development •creation of business relationships •conversation
- 19. © 2009 Site-Seeker, Inc. www.site-seeker.com Community • Connecticut Manufacturing Network • New England Manufacturing • Connecticut Aviation and Aerospace Professionals • CBIA • CT Technology Council • Connecticut Optics & Photonics • 50 groups for the term Kaizen • 66 groups for the term Lean Manufacturing
- 20. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 21. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 22. © 2009 Site-Seeker, Inc. www.site-seeker.com Your Linkedin Profile •Create your account •Build your online profile - Completely •Summarize your expertise •Build your community •Request Recommendations •Give Recommendations •Integrate blog •Upload presentations •Join and engage in relevant groups
- 23. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 24. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 25. © 2009 Site-Seeker, Inc. www.site-seeker.com Promoting Linkedin •Let people know and promote your profile Kathy Hokunson Sales Manager Site-Seeker, Inc. Phone: (860) 844-0560 Cell: (860) 982-8636 Fax: (860) 844-8161 www.site-seeker.com Read my blog: www.site-seeker.com/kathysblog follow me on: Linkedin and Twitter @katiehoke
- 26. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 27. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 28. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 29. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 30. © 2009 Site-Seeker, Inc. www.site-seeker.com Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia
- 31. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 32. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 33. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 34. © 2009 Site-Seeker, Inc. www.site-seeker.com 2 „What‘s the latest news (about that company)?“ • PR / Corporate communications • Demonstrate expertise by sharing knowledge Business Uses Informational 4 „Fresh bread just out of oven now“ Automatic • Data Push and Automated Interaction with Customers / Customer Systems Business Uses 3 „What are you missing?“ Promotional Business Uses • Channel for new form of promotion • Organise / Promote Events 1 „What has your attention?“ („What are you doing?“) • Monitoring & Customer Service • Market research • Emotional bond B2C, B2E, E2E Business Uses Personal Types of Twitter Communication
- 35. © 2009 Site-Seeker, Inc. www.site-seeker.com Tweetdeck to Manage Your Twitter Community
- 36. © 2009 Site-Seeker, Inc. www.site-seeker.com We asked a question . . . . We got an answer . . .
- 37. © 2009 Site-Seeker, Inc. www.site-seeker.com We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks
- 38. © 2009 Site-Seeker, Inc. www.site-seeker.com “These platforms have been the perfect tools to get the word out to a large range of the customers.” “These tools have allowed us to promote new products to new markets with a very minimal expense.” “This diligence has increased their website traffic at an astounding rate.”
- 39. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 40. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 41. © 2009 Site-Seeker, Inc. www.site-seeker.com Before you start. . . Define your objectives •What are your goals •Who do you want to reach •Is it personal, professional or both •How often can you consistently interact •Why type of information do you wish to share
- 42. © 2009 Site-Seeker, Inc. www.site-seeker.com Where to Start •Don’t get overwhelmed – you don’t need to do it all •Focus on areas where your clients and prospects engage •Start simple & make it effective •Once you are comfortable in one, try another
- 43. © 2009 Site-Seeker, Inc. www.site-seeker.com Twitter Resources & Tools www.tweetdeck.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 www.twuffer.com www.bit.ly
- 44. © 2009 Site-Seeker, Inc. www.site-seeker.com www.site-seeker.com Thank You Kathy Hokunson kathyhokunson@site-seeker.com Follow me @katiehoke @siteseekerinc @FuZionMarketing
Editor's Notes
- Introduce who we are and overview of our experience
- Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.
- A well balanced and full optimized program can saturate an SERP with your company’s information.