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Social Media Crib Sheet

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Lasa UK
Lasa UK

This document provides an overview of various social media and collaborative tools grouped into ten categories. It explains that social media involves building online communities for sharing information, opinions, and interests through participation and engagement. The document lists example tools for each category like blogs, microblogging, social networking, photo sharing, and wikis. It also provides short descriptions of popular tools and links to additional resources.

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Social Websites and Collaborative Tools A handy crib sheet See http://nptechuk.wordpress.com/ for more resources ‘Social media‘ is the term commonly given to websites and online tools which allow users to interact with each other in some way – by sharing information, opinions, knowledge and interests. Social media involves building communities or networks, encouraging participation and engagement. It is sometimes also called Web 2.0, New Media or referred to as Social Networking. Collaboration and participation is positively encouraged - unlike older websites where content was shown on static pages with no ability to interact. It’s important not to rush into the use of particular social media tool or website because others are, but to consider how its use complements your message, who is the audience and current ways of communicating. Once it's clear each tool should be considered for its suitability. Many can be linked together and importantly link back to your main website, so whatever type of networking people prefer, they find you. Once chosen your page may take time to be popular; don't underestimate this and remember to keep content fresh. The tools are grouped into ten broad categories, summarised below; words in BOLD are example tools, search online to find out more. Most are FREE or have free versions. 1. Audio Sharing. A podcast is a news feed with a media sound file attached that can be picked up by a feed reader for listening on a PC, MP3 player or iPod at your convenience. Specialist recording equipment or a mobile phone can be used to record and then upload to websites such as Audioboo or Odeo. Editing can take place using free Audacity software. Using Ipadio to record a podcast from a mobile phone also produces a transcription. 2. Blog (weB log). Many blogs provide commentary or news on a particular subject, cause or issue; others function as personal online diaries with entries displayed in reverse chronological order. A typical blog includes images, and links to other blogs and media. Popular blogging tools include Wordpress, Blogger and Weebly. Tumblr or Posterous generate a blog from short media snippets. (More Info: http://bit.ly/One-page-blogging) 3. Video Sharing. Websites such as YouTube, Vimeo or BlipTV. Upload and share videos from a digital camera or mobile phone. They can be included on your own website and tagged for sharing and searching by visitors. Conversations develop from comments about video content or message. Livestream, Ustream, Qik or Twitcasting can be used to create a live video stream from an event (More Info: http://bit.ly/One-page-Video) 4. Microblogging (Twitter). A social networking service where users to send up to 140 character “updates” to followers. It is ideal for keeping in touch with networks of like- minded people, feeding information from events, canvassing a peer group about a topic or just having conversations. (More Info: http://bit.ly/Twitter-for-support-orgs) 5. RSS and Feed readers. RSS (Really Simple Syndication) is just a technical way content is formatted ready for a feed reader or news feed program (such as Google Reader) to pick-up and deliver to your reader, your browser favourites or as an email in your inbox. Feeds are delivered automatically to be picked up and read at leisure without you having to visit each website individually. RSS feeds are often denoted on websites with an orange RSS symbol. (More Info: http://bit.ly/RSS-Support-orgs). To be instantly notified by e-mail when your organisation or a particular keyword is mentioned you can set up a Google Alert. (More Info: http://bit.ly/One-page-alerts)
6. Picture Sharing. Visual imagery is very powerful. Flickr is for online photo storage & Pinterest for building & sharing boards of similar themed images. All can be tagged and commented on, so photos taken by many people but tagged with the same terms can be viewed in a single pool. (More Info: http://bit.ly/One-page-flickr). Also see Google Picasa. 7. Social Networking. Websites such as Facebook, Google+, LinkedIn or MySpace. These community websites link people who share interests and activities or who like to explore the interests and activities of others. They provide various ways for users to interact, such as chat, messaging, email, photos, video, file sharing, discussion groups, blogging and more. Bebo and Friendster are similar appealing to a younger audience. Using Ning, Grou.ps, Wackwall or SocialGo you can create your own social network, but check as there are charges to use all features and some premium content. Social networking can also be based on the GPS position of a mobile device. Rewards are given for frequent visits on sites such as Foursquare and Facebook Places. 8. Social Bookmarking. Websites such as Del.icio.us, Diigo or Digg. These are a way to access bookmarks you save or that others have tagged and saved about a subject that interests you. (More Info: http://bit.ly/One-page-bookmarking) When content is tagged (which can be with a hashtag in Twitter, or by keywords in other social networking sites) it makes searching and aggregating content much simpler. (More Info: http://bit.ly/One-page-tagging) Bit.ly is used to shorten long web links and allows you to see how often a link has been clicked. QR (Quick Response) bar codes on posters and fliers can be scanned with a smartphone giving direct access to a website. 9. Social Collaboration and Productivity Tools. Software such as Huddle or Yammer enable a dispersed group of people to work collaboratively towards shared aims. Work on documents or presentations can also be done on Google Docs or DropBox, all being instantly notified of changes. Toms Planner is useful for planning activities and producing Gantt charts and Mailchimp is a powerful email newsletter and marketing website. Events and meeting administration are easy to organise using Doodle to plan a time and Eventbrite to manage bookings and handle ticketing or Lanyrd geared around Twitter. Use CoverItLive for live streaming and interaction and ScreenR or Jing to produce webcasts, a great way to share short screen based video tutorials or event speeches. Other applications enable you to share in discussions and meetings on-line (WebEx or Tokbox), hold audio or video conferences (Skype. Google+ Hangouts or ooVoo), share slide presentations (Slideshare) or printed documents (Scribd, Issuu or myebook). 10. Wiki. Websites such as Wikispaces, Wikidot or Wetpaint allow users to easily create, edit, and link pages together. Twiki can be used to build collaborative community websites or allow a dispersed group to work collaboratively on building documents. Perhaps the most popular example is Wikipedia. (More Info: http://bit.ly/One-page-wiki) By : Paul Webster - originally for NAVCA ICT Champions Version: 4.1 – 18/03/13 Download : http://www.scribd.com/doc/70583650/Social-Media-Crib-Sheet Thanks to Tim Davies - http://www.practicalparticipation.co.uk/ for links to ‘One Page’ guides Creative Commons License: Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales.

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Social Media Crib Sheet

  • 1. Social Websites and Collaborative Tools A handy crib sheet See http://nptechuk.wordpress.com/ for more resources ‘Social media‘ is the term commonly given to websites and online tools which allow users to interact with each other in some way – by sharing information, opinions, knowledge and interests. Social media involves building communities or networks, encouraging participation and engagement. It is sometimes also called Web 2.0, New Media or referred to as Social Networking. Collaboration and participation is positively encouraged - unlike older websites where content was shown on static pages with no ability to interact. It’s important not to rush into the use of particular social media tool or website because others are, but to consider how its use complements your message, who is the audience and current ways of communicating. Once it's clear each tool should be considered for its suitability. Many can be linked together and importantly link back to your main website, so whatever type of networking people prefer, they find you. Once chosen your page may take time to be popular; don't underestimate this and remember to keep content fresh. The tools are grouped into ten broad categories, summarised below; words in BOLD are example tools, search online to find out more. Most are FREE or have free versions. 1. Audio Sharing. A podcast is a news feed with a media sound file attached that can be picked up by a feed reader for listening on a PC, MP3 player or iPod at your convenience. Specialist recording equipment or a mobile phone can be used to record and then upload to websites such as Audioboo or Odeo. Editing can take place using free Audacity software. Using Ipadio to record a podcast from a mobile phone also produces a transcription. 2. Blog (weB log). Many blogs provide commentary or news on a particular subject, cause or issue; others function as personal online diaries with entries displayed in reverse chronological order. A typical blog includes images, and links to other blogs and media. Popular blogging tools include Wordpress, Blogger and Weebly. Tumblr or Posterous generate a blog from short media snippets. (More Info: http://bit.ly/One-page-blogging) 3. Video Sharing. Websites such as YouTube, Vimeo or BlipTV. Upload and share videos from a digital camera or mobile phone. They can be included on your own website and tagged for sharing and searching by visitors. Conversations develop from comments about video content or message. Livestream, Ustream, Qik or Twitcasting can be used to create a live video stream from an event (More Info: http://bit.ly/One-page-Video) 4. Microblogging (Twitter). A social networking service where users to send up to 140 character “updates” to followers. It is ideal for keeping in touch with networks of like- minded people, feeding information from events, canvassing a peer group about a topic or just having conversations. (More Info: http://bit.ly/Twitter-for-support-orgs) 5. RSS and Feed readers. RSS (Really Simple Syndication) is just a technical way content is formatted ready for a feed reader or news feed program (such as Google Reader) to pick-up and deliver to your reader, your browser favourites or as an email in your inbox. Feeds are delivered automatically to be picked up and read at leisure without you having to visit each website individually. RSS feeds are often denoted on websites with an orange RSS symbol. (More Info: http://bit.ly/RSS-Support-orgs). To be instantly notified by e-mail when your organisation or a particular keyword is mentioned you can set up a Google Alert. (More Info: http://bit.ly/One-page-alerts)
  • 2. 6. Picture Sharing. Visual imagery is very powerful. Flickr is for online photo storage & Pinterest for building & sharing boards of similar themed images. All can be tagged and commented on, so photos taken by many people but tagged with the same terms can be viewed in a single pool. (More Info: http://bit.ly/One-page-flickr). Also see Google Picasa. 7. Social Networking. Websites such as Facebook, Google+, LinkedIn or MySpace. These community websites link people who share interests and activities or who like to explore the interests and activities of others. They provide various ways for users to interact, such as chat, messaging, email, photos, video, file sharing, discussion groups, blogging and more. Bebo and Friendster are similar appealing to a younger audience. Using Ning, Grou.ps, Wackwall or SocialGo you can create your own social network, but check as there are charges to use all features and some premium content. Social networking can also be based on the GPS position of a mobile device. Rewards are given for frequent visits on sites such as Foursquare and Facebook Places. 8. Social Bookmarking. Websites such as Del.icio.us, Diigo or Digg. These are a way to access bookmarks you save or that others have tagged and saved about a subject that interests you. (More Info: http://bit.ly/One-page-bookmarking) When content is tagged (which can be with a hashtag in Twitter, or by keywords in other social networking sites) it makes searching and aggregating content much simpler. (More Info: http://bit.ly/One-page-tagging) Bit.ly is used to shorten long web links and allows you to see how often a link has been clicked. QR (Quick Response) bar codes on posters and fliers can be scanned with a smartphone giving direct access to a website. 9. Social Collaboration and Productivity Tools. Software such as Huddle or Yammer enable a dispersed group of people to work collaboratively towards shared aims. Work on documents or presentations can also be done on Google Docs or DropBox, all being instantly notified of changes. Toms Planner is useful for planning activities and producing Gantt charts and Mailchimp is a powerful email newsletter and marketing website. Events and meeting administration are easy to organise using Doodle to plan a time and Eventbrite to manage bookings and handle ticketing or Lanyrd geared around Twitter. Use CoverItLive for live streaming and interaction and ScreenR or Jing to produce webcasts, a great way to share short screen based video tutorials or event speeches. Other applications enable you to share in discussions and meetings on-line (WebEx or Tokbox), hold audio or video conferences (Skype. Google+ Hangouts or ooVoo), share slide presentations (Slideshare) or printed documents (Scribd, Issuu or myebook). 10. Wiki. Websites such as Wikispaces, Wikidot or Wetpaint allow users to easily create, edit, and link pages together. Twiki can be used to build collaborative community websites or allow a dispersed group to work collaboratively on building documents. Perhaps the most popular example is Wikipedia. (More Info: http://bit.ly/One-page-wiki) By : Paul Webster - originally for NAVCA ICT Champions Version: 4.1 – 18/03/13 Download : http://www.scribd.com/doc/70583650/Social-Media-Crib-Sheet Thanks to Tim Davies - http://www.practicalparticipation.co.uk/ for links to ‘One Page’ guides Creative Commons License: Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales.