Social Evangelism - Janakan A.
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The Church, as in the hundreds of millions of people who profess Christ, is probably the world’s most powerful “content distribution network”, but they are often held back by fear - sometimes legitimate fear of physical repercussions, but increasingly social fear of rejection. How do we help digital natives (especially young people) feel comfortable sharing the gospel online?
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Social Evangelism - Janakan A.
- 1. S O C I A L E VA N G E L I S M I N D I G I T O U S 2 0 1 5
- 5. H O N G K O N G
- 6. W E M A K E T H I N G S G O V I R A L
- 7. S O C I A L I N T E R V I E W ( 5 0 M U S E R S )
- 8. O N O K O M A R K E T I N G
- 9. 6 1 , 0 0 0 L I K E S1 0 4 , 0 0 0 L I K E S
- 10. 2 7 M I L L I O N L I K E S1 0 4 , 0 0 0 L I K E S
- 11. S O C I A L E VA N G E L I S M I N D I G I T O U S 2 0 1 5
- 12. 1 . 4 B I L L I O N P E O P L E FA C E B O O K 2 0 1 5
- 13. 1 . 4 B I L L I O N P E O P L E FA C E B O O K 2 0 1 5 9 5 % + O F FA C E B O O K U S E R S H AV E AT L E A S T O N E C H R I S T I A N F R I E N D
- 14. S O C I A L I N D I A • 243m internet users (5 hours a day online) • 106m social media users (2 hours a day on social media)
- 15. M O B I L E I N D I A • 70% of web traffic through mobile devices • 886m mobile subscriptions (349m people) • 95% pre-paid • Mostly ‘feature phones’
- 16. H U N G RY G E N E R AT I O N
- 17. H U N G RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M
- 18. H U N G RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M Christian Congregation 42M Communist Party 5M
- 19. H U N G RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M Christian Congregation 42M Communist Party 5M Jesus 18M Chinese President 4M
- 20. H U N G RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M Christian Congregation 42M Communist Party 5M Jesus 18M Chinese President 4M Christmas 150M National Day 50M
- 21. H U N G RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M Christian Congregation 42M Communist Party 5M Jesus 18M Chinese President 4M Christmas 150M National Day 50M God 165M Mentions Mao Zedong 10M
- 22. H O W T O R E A C H T H E M ? • SMS • Promoted Content • Social Mission
- 23. S M S
- 24. S M S E VA N G E L I S M • Obtain list of numbers (e.g. through Gmail/Android app) • Send conversational message • Respond to people who reply / missed-call
- 25. - C H R I S T I A N S “Need prayer? Reply or missed-call this number & we would love to pray with you”
- 27. P R O M O T E D C O N T E N T
- 28. P R O M O T E D C O N T E N T T R A F F I C C O N T E N T F O L L O W U P
- 29. P R O M O T E D C O N T E N T T R A F F I C C O N T E N T F O L L O W U P
- 30. G O O G L E A D S
- 31. G O O G L E A D S 1 R U P E E / C L I C K
- 32. Y O U T U B E A D S
- 33. Y O U T U B E A D S 1 R U P E E / V I E W
- 38. S O C I A L M I S S I O N
- 39. P 2 P V S B R O A D C A S T
- 40. P 2 P V S B R O A D C A S T
- 41. P 2 P V S B R O A D C A S T
- 42. P 2 P V S B R O A D C A S T
- 43. P 2 P V S B R O A D C A S T
- 44. B U B B L E S V S B R I D G E S
- 45. B U B B L E S V S B R I D G E S 1 2 % R E A C H
- 46. B U B B L E S V S B R I D G E S 1 2 % R E A C H 8 5 % R E A C H 8 5 % R E A C H 8 5 % R E A C H 8 5 % R E A C H
- 47. B U B B L E S V S B R I D G E S B U B B L E S M O S T LY C H R I S T I A N F R I E N D S S O C I A L R E - I N F O R C E M E N T T O S H A R I N G C H R I S T W O R L D V I E W A C C E P T E D B R I D G E S M O S T LY N O N - C H R I S T I A N F R I E N D S S O C I A L R E J E C T I O N W H E N S H A R I N G C H R I S T W O R L D V I E W R E J E C T E D
- 48. - L U K E 1 4 : 2 7 • “And whoever does not carry their cross and follow me cannot be my disciple.”
- 49. 1 . U N D E R S TA N D • “Please notice that I am funny, interesting, beautiful, and worthy of love.” • Primal desire for community
- 50. - J E S U S ( M AT T H E W 1 4 : 1 6 ) “They do not need to go away; you give them something to eat!”
- 51. 2 . P R AY
- 52. 3 . L E A R N
- 53. 4 . S H A R E • Offer to pray • Use photos • Use your life story • Use music • Use bible verses
- 58. F I N A L T H O U G H T S • Let young people do things. • Fail more often.
- 59. ( Q & A )