Social Communities: Diamonds in the Rough by Gillian Muessig

How can communities help our brands? Communities not only as territories but also as sources of information. Myths in brand - community relation.

Commerce has always been SOCIAL. People dealing / interact with other people. Social Commerce is a mere of putting human, user factor back to Commerce. Application of Word of Mouth into E Commerce.

The document discusses how social media has changed traditional commerce and trade by enabling two-way communication and online communities. It argues that in the "social trade", customers are buying digital experiences through social platforms. For non-profits, donors are purchasing stories and experiences by supporting causes. Successful examples incentivize participation through gamification, badges, and narratives that empower online communities. The document provides guidance on forming a strategic plan around a hub-and-spoke model and ongoing measurement to engage communities and avoid becoming an inactive "ghost town" online.

1. Social media is transforming e-commerce by connecting customers and companies in new ways and shifting retailers' focus towards social sharing. 2. Social networks like Twitter, Facebook, and email can drive significant assisted revenue per social media share, with Twitter driving the most at $26.12 per share. 3. Social commerce links social media and e-commerce by allowing people to discover, select, and refer products through activities like sharing purchases on social networks and generating increased sales, conversions, and referrals for e-commerce companies.

Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.

The document discusses developing a customer-centric strategy for skincare products. It identifies 3 key needs: 1) for "clean beauty" products with smart features, 2) for smart skincare products that provide personalized recommendations, and 3) for customers to belong to brand communities. It then outlines research methods to understand millennial customers, including in-depth interviews and image association. Customer journeys are mapped from discovery to post-purchase feedback. New key performance indicators are proposed that focus on customer engagement, sentiment, retention and experience.

If you haven't got one and are already using social media - Stop! You could be wasting time, money and creating the wrong impression for your business. This is a business basics look at where to start, who you should be following, what you should post, when and how often. If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594

This document describes a social marketplace and webstore builder platform. The platform connects independent retailers and local stores with customers by allowing those retailers to quickly set up an online store. This gives customers the convenience of shopping online from local retailers and stores they know. The platform aims to create more of a community feel than a typical shopping site. It also helps small retailers and designers establish an online ecommerce presence through customizable online stores and a social marketplace.

Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love. This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.

In 13 days, the author made $11,647 marketing someone else's product online. They used various marketing strategies including paid Facebook ads, free Facebook posts, email marketing, blog content marketing, video content marketing, webinar marketing, Twitter, Instagram, and solo ads. The author emphasizes principles of curiosity, authority, knowing/liking/trusting, social proof, urgency, and scarcity to make sales. To make money selling other people's products, you need a product, a niche, owned and controlled traffic sources like an email list or blog, rented traffic sources like solo ads or Facebook ads, and content created by yourself or others. The author recommends choosing a niche, building a social media and email list

Social media has shifted marketing from a one-way mass communication model to enabling conversations and building communities. Brands must listen to what communities are saying, participate authentically in conversations, and add value without overt marketing messages. Effective social media strategies identify influencers, create engaging content to build online circles of influence, and integrate social efforts with other campaigns. As relationships and conversations take precedence over traditional advertising, the role of brands and marketing will continue to evolve.

Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.

This is is my attempt to pick up relevant buzzwords and attempt to understand & analyse the underlying parameters which contribute towards a concept becoming a buzzword in the industry. The analysis is largely framed for the India market basis several, socio-cultural, behavioural & industry relevant insights.

Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.

The document discusses how youth are using Web 2.0 and provides recommendations for marketing to youth via social media. It notes that youth are future consumers and trendsetters who can influence their peers. However, it warns that spamming social media sites will cause youth to ignore brands. Instead, it advises marketers to get to know their target communities, provide relevant and helpful information at the right time and place, and personalize their outreach. The goal should be permission-based marketing and empowering youth voices through word-of-mouth, rather than spamming.

Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone. Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.

From Social Media to Social Commerce & Connected Commerce. Presentation @ e-Business World 2015 Conference (Divani Caravel Hotel - Athens)

Ecommerce is a quickly evolving universe. Learn which new features in the ecommerce marketplace actually work, convert sales, and will help your business grow. MivaCon 2016, Friday session 2.

Transform your store into a modern, beautifully designed showcase for your products with Miva Merchant's New ReadyThemes. These free, high quality responsive themes are paired with new admin functionality to allow you to better manage your existing stores content, navigation, featured products and marketing images. This session will guide you though the new themes available as well as show you how to integrate ReadyTheme features into your existing Miva Store. MivaCon 2016, Friday session 1.

What if all of your future customers were in one place, clamoring for information about your brand and products? They are. We’ll explore how to open up a true dialogue with your social media audience, creating great content and putting it to work with Facebook Power Editor and Ads Manager to drive clicks and conversions. MivaCon 2016, Thursday session 3.

When it comes to email, what's the difference between unwanted spam and a confident, creative dialogue with your customers? It's all in the voice. Explore how your email campaigns reflect the character of your brand and communicate who you are to the world, and how applying artistry and good ethics to everything from subject lines to automated schedules can build true loyalty and drive sales. MivaCon 2016, Thursday session 2.

You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line. MivaCon 2016, Friday session 3.

This document contains data from content marketing research studies conducted by Siege Media and other organizations. Some of the key findings include: - Odd numbered headlines, headlines with brackets, and concise copy performed better in A/B tests and enjoyed higher click-through rates. - Infographics with around 400 words, dimensions of 800x3500 pixels, and using color wheel color schemes were most popular and shared. - Monday saw the highest conversion rates for outreach, while emails around 80 words and 64 character subjects performed best. Pitching bloggers 55 days before holidays ensured post slots.

This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers: 1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps. 2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories. 3. Expanding into new languages and countries by translating content and using hreflang tags. 4. Creating hubs of content around topics to build authority. 5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists. 6. Using

Super successful companies have both Wizards and Executors. Learn what they do, how they work together, and how the combination makes the difference between being a company that runs with the pack and one that stands out as the clear leader in the field. There's a lot of profit riding on whether or not your company has a competent Wizard who can see into the future, connect with a financially qualified community of people who want to love and support your brand for years to come AND a competent Executor who can execute on the Wizard's ideas. MivaCon 2016, Friday session 2.

Get up to speed with the latest Miva features with this in-depth training. We’ll tackle a year’s worth of innovation in a step-by-step workshop guiding you through the best new ways to streamline operations and improve your customers’ shopping experience. Learn how to manage gift certificates, process customer credits, offer split payment options, crete order notes, create a customer address book, and other advanced functionality. Want to set up customer wish lists? Charge for digital downloads? Manage URI? We’ve got you covered. MivaCon 2016, Friday session 1.

SearchSpring is a search engine provider that has over 600 clients globally, with more than 125 being Miva merchants. The document discusses common mistakes merchants make regarding site search, including not tracking site search data in Google Analytics, having poor search box placement and styling, lack of search result merchandising, and not taking action on insights from search data. It provides best practices such as ensuring the search box is visible on all devices, has high contrast, follows industry conventions for placement, and is accompanied by product recommendations and banners targeted to search terms.