So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
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The document discusses making viral content and provides quotes from Johnny Appleseed about making stuff people like. It lists ingredients for viral content such as strategy, story, and slick production. It also lists metrics for measuring the success of video content such as views, earned media coverage, and increased website traffic. The overall message is about creating engaging content that audiences want to view in order to achieve virality and other marketing goals.
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So you want to make a Viral? - Along Came A Spider, DMX Dublin 2016
- 1. So you want to make a viral…?
- 2. –Johnny Appleseed “Type a quote here.”
- 4. –Johnny Appleseed “It’s not making people like stuff, it’s making stuff people like”
- 5. –Johnny Appleseed “It’s not making people like stuff, it’s making stuff people like”
- 6. “It’s not making people like stuff, it’s making stuff people like”
- 7. –Johnny Appleseed “It’s not making people like stuff, it’s making stuff people like”
- 8. –Johnny Appleseed “It’s not making people like stuff, it’s making stuff people like”
- 10. + + =
- 13. Ad Agency Media Agency Production Broadcaster Strategy Segment Story Slick The 4 Ingredients The Sweet Spot
- 14. –Johnny Appleseed “Type a quote here.”
- 15. Hub Hero Help Potential Audience Increase I want to do I want to know I want to be entertained Broad General Awareness Prime Prospect Core Target Consumer Moments
- 16. –Johnny Appleseed “Type a quote here.”
- 17. Completed Views Earned Media Coverage Improved SEO Website Traffic Conversion Brand Lift CTR Likes & Shares Lead Generation Success Metrics for Video
- 18. We Create and Produce Stories for Brands