2. Surefire Social in a Nutshell
Founded in 2009 by Chris Marentis
Based in DC Metro
Work with small businesses and enterprises
Offer technology enabled marketing services
Maintain education focus with both clients and staff
We have 100’s of clients across North America
3. Promoted Posts
Build campaigns around community, products/services and
causes
Facebook will become an asset to your business if you
promote consistent, quality content to your audience
Images + strong copy are essential to building your fan
base and increasing engagement
Build your brand and target the right audience to attract
high quality Facebook fans
Listen and have meaningful conversations with your Fans to gain their
trust
4. Facebook Goals for Our Clients
We work with clients to create
an editorial plan that incorporates
their business objectives.
Engagement though sharing, commenting, and liking to
create social signals through people + links
2. Driving quality traffic from Facebook (and other channels)
to our clients’ websites
3. Generate Leads using specific offers + promotions
1.
5. What We Measure
Facebook insights
Facebook Ads Manager
Google analytics to look at quality of traffic and
number of leads
6. Targeting Tip
Take your targeting to the
next level…
• Upload your database to
Facebook using Power
Editor and create your
own custom audience
• Another communication
channel like email
10. Content to Promote
Using an App Tab Page
Number of Interactions:
Shares: 6
Comments: 5
Likes: 118
Posting for a Cause
Number of Interactions:
Shares: 67
Comments: 2
Likes: 348
Posts pointing to Blog
Number of Interactions:
Shares: 43
Comments: 4
Likes: 260
Informative Articles
Number of Interactions:
Shares: 9
Comments: 3
Likes: 46
22. Take Action
1. Create an editorial plan
2. Post and promote regularly
3. Ask open-ended questions
4. Engage fans in conversation
5. Add pictures and video to spark interest
6. Link to content and products on your website
7. Get involved with your local community
Editor's Notes
After 2 days
Determine the audience your content will resonate best with and target your posts to that audience
As you can see the Helmets for Heroes and the posts pointing to the site had the most interactions. Especially shares. The Home Tips Tuesday interactions and Gutter Bowl interactions account for posts I have been doing since the end of September. The Helmets for Heroes and Posts pointing to the site include interactions from only two posts- really shows the difference in engagementIve been doing gutter bowl posts and home tips Tuesday posts for about two months now and the total engagement on the posts does not measure up to the engagement we got from the helmets for heroes and posts pointing to the site
These are all games
Take your marketing off the screen and bring it to real life. Need analytics
For Clark Adams
The company received 236 new Facebook Likes, which represents about a 40% increase in Likes.The website *did* receive traffic from its Facebook page in a dramatic fashion - 52 visits from the company facebook page to the website for the 30-day period beginning June 10 (when the promotion was announced) compared to 0 visits in the prior 30 days, and the pageviews increased 100% during the same time frame, plus a 62% increase in the number of visits and a 42% increase in Unique Visitors. Visitors also increased the duration they spent on the site by 87%.Anecdotally, the VP of Professional Roofing Contractors, Jonathan Price, has said that he has received much praise from people everywhere he goes, including by paying customers who appreciate that his company is giving back to the community by awarding someone with a free roof.
There were about 16 entrants in all, not as much as we had originally hoped for. However, we believe that most of the entrants were lower income and did not have access to the Internet; either friends or family submitted their names or the entrants dropped off a paper entry form with a photo attached to the contractor's office or a retail partner's location. Nevertheless, the client is extremely happy for the goodwill that the promotion generated for his company, and he is donating $500 to the United Way of Bedford County.Jo Gentle was the winner
The winners husband died a month earlier from cancer – hence the references to “Mark” and the image she is holding
I mentioned to the owners of Rhino that the Alburquerque Zoo had recently acquired a baby rhino from another zoo. I recommended that Rhino Roofing look into making the baby rhino a part of their marketing strategy. Phone calls were made, discussions were had and the zoo allowed Rhino Roofing to "adopt" the baby rhino, named 'Chopper' for $2,500.00.