Technologies that will change the Future of Search
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From Hummingbird to Hyper-Local mapping, from Conversational search to Context, from Bitcoin to Beacons... There are so many new technologies arriving which are changing the way people search, what they expect from search and how the search results are presented to them, that it is easy to believe that SEO is going to be in for a turbulent couple of years. This session will look at some technologies, from those that are starting to get established through to those that aren't yet available, and discuss the possible impacts these might have on both search and SEO.
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Technologies that will change the Future of Search
- 1. brought to you by… March 2015 LOTS OF TECHNOLOGIES THAT WILL CHANGE THE FUTURE OF SEARCH 10
- 4. LONDON NEW YORK SEATTLE @TomAnthonySEO
- 5. The Story So Far Hallo, München!
- 6. What is a search query?
- 9. Query Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settingsEstimated Intent
- 10. Personalisation Search HistoryLikes/Dislikes Query Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Estimated Intent
- 11. Personalisation Search HistoryLikes/Dislikes Query Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Estimated Intent Device
- 12. 57 ‘s source: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles In 2011, Google was using: about you to customise results.
- 14. explicit aspect of query implicit aspect of query iPhone user, on street in London “london tube stations”
- 15. Context Current Situation Time Personalisation Search History Current Location Mode of Travel Likes/Dislikes Schedule Companions Query Ancestor Queries Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Device Anticipated Situation Past activities Estimated Intent
- 18. Context
- 19. Hyper-Local Search: Indoor Streetview, Beacons & The Physical Web Context #1
- 20. iBeacons
- 21. Beacons & Physical Web iBeacons
- 22. Beacons & Physical Web The Physical Web
- 24. Wearables: Google Glass, Activity Trackers & Smart Watches Context #2
- 25. source: Jack Morgan Smart Glasses
- 27. NBEDACTIVITY TRACKER Android Activity Recognition API
- 28. Mobile: ‘Mobile is now a behaviour, not a device’ Context #3
- 29. “Mobile is now a behaviour, not a device. People are using screens interchangeably and simultaneously throughout the day. And we really think about the user and the context rather than a particular form factor or device.” OMID KORDESTANI GOOGLE
- 31. APIs and the death of the Web Interfaces #1 decline
- 32. web usag e time
- 33. Apps
- 34. source: Tesco APIs allow actions
- 35. source: Tesco APIs allow actions
- 37. Cards
- 40. App Index
- 41. App Deep Link
- 42. Natural Language, Intent-revision & multi-step queries Interfaces #4
- 43. “The conversational component opens up a dimension of ‘did you mean?’ or ‘have you thought about it this way?” JOHN BOYD, GOOGLE MARCH 2013
- 44. Old Model: Multiple Queries Query Algorithm Response Revised Query Algorithm Response
- 45. New Model: Single Multi-step Query Query Algorithm Response Additional Input Algorithm Revised Response
- 47. NBED FINAL: Holo Lens Video Microsoft Hololens
- 52. Hallo, SMX München! Ich spreche Deutsch!
- 53. WordLens
- 55. 1 The Knowledge Vault & The ‘death’ of Structured Data? Smarter SE #1
- 59. 1 “a picture is worth a 1000 words” Smarter SE #2
- 64. “Two pizzas sitting on top of a stove top oven”
- 67. index ˈɪndɛks/ A set of items each of which specifies one of the records of a file and contains information about its address.
- 69. King - Man + Woman = Queen
- 71. 1 Email 2.0 Smarter SE #4
- 73. Email Markup
- 76. Before this decade is out, we will have a smart priority inbox that will find for us the 10 most important emails we've received and handle the rest without us having to touch them. TOM AUSTIN, GARTNER AUGUST 2014