SlideShare a Scribd company logo
7 Social Media Marketing Musts
for Small Businesses
welcome.
twitter.com/ShawnGraham

facebook.com/CreativeCombustionBlog
www.shawngraham.me
“Creating a business
website is easy”

“Customers will find you
everywhere”
“Free”
not exactly
what they don’t tell you…
lots and lots of websites, Twitter profiles, and Facebook
pages
growing number of customers who want to be heard

small businesses with lots on their plates
lots and lots of missed opportunities to engage

Just “having” a digital presence is no longer enough
You need a strategy…a really good strategy
what do you do to stand out?
personality & passion
7 Social Media Marketing Musts for Small Businesses
7 Social Media Marketing Musts for Small Businesses
Image: Search Engine People Blog

share meaningful content
7 Social Media Marketing Musts for Small Businesses
7 Social Media Marketing Musts for Small Businesses
why should you care about
complex algorithms?
7 Social Media Marketing Musts for Small Businesses
7 Social Media Marketing Musts for Small Businesses
7 Social Media Marketing Musts for Small Businesses
7 Social Media Marketing Musts for Small Businesses
what’s the best way to get your
customers to engage?
engagement
7 Social Media Marketing Musts for Small Businesses
7 Social Media Marketing Musts for Small Businesses
7 Social Media Marketing Musts for Small Businesses
7 Social Media Marketing Musts:
1. think about what makes you and your business truly
unique
2. make sure it permeates every photo, bio, & piece of
content
3. complete your “About” info., add photos & link to your
site

4. update your social media pages at least twice a week
5. respond to customer comments and questions
6. use images and videos whenever possible
7. have some fun with it
what questions do you have?
Thank You

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