Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)
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Skill Session about Google Analytics with a lot of tools and tips and tricks how to get a lot of value from Google Analytics and your data.
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Skill session Google Analytics @WeWork Amsterdam (Mike van Hoenselaar)
- 2. Eco system of The Talent Institute
- 3. Our believes
- 4. Have fun! Get future skills today! Join our TTI Meetup Community
- 6. CEO / Growth Hacker 8 year CEO 1 year Growth Coach / Growth Hacker 1 year Teacher / Speaker 1 year @MikevHoenselaar mike@onlineboswachters.nl
- 8. Analytics |
- 9. Analytics |
- 10. You can find everything at http://vruc.ht/wwssanalytics @MikevHoenselaar
- 11. Analytics | “Your company is like a plant; without sun, dirt and lots of love, there is nothing to grow. Mike van Hoenselaar Growth Hacker Online Boswachters
- 12. Analytics | The oxygen for growth Metrics are @MikevHoenselaar
- 13. Analytics | Grow your company quicker by using data (faster than your competitors) @MikevHoenselaar BONUS TIP
- 15. Analytics | BuiltWith has ~350M websites indexed. @MikevHoenselaar
- 16. Analytics | ~ 30 million websites worldwide use Google Analytics @MikevHoenselaar
- 17. I am going to assume you have basic knowledge of Google Analytics Want to know the basics? Go to http://vruc.ht/gastart
- 19. Google Analytics Beginners Masterclass? Click through 90 slides of tips Go to http://vruc.ht/ss16analytics
- 21. Analytics | ● Google Analytics Real Time Rapportage ● Google Analytics Debugger ● Bonus: Ghostery
- 22. @MikevHoenselaar
- 25. Analytics | In practice Install these tools @MikevHoenselaar
- 26. Analytics | ga.js versus analytics.js ga.js won’t be supported anymore (deprecated) at phase 4 of Universal Analytics (End of 2016 most likely) More about development of Universal Analytics Go to http://vruc.ht/uaphases @MikevHoenselaar
- 30. 3 views per property TOP TIP RAW | Filtered | Test
- 31. Measure internal search Search box on your website? Teach Google Analytics how to get that query and see it back in reports. 1 In WordPress and Magento it’s the s and q parameter in the URL
- 32. @MikevHoenselaar
- 33. Settings: Admin → View → Settings site Rapportage: Rapportages → Gedrag → Zoekopdrachten op site Multiple search query’s? Use comma (s,q, direct_keyword)
- 34. Analytics | In practice Let GA measure search queries 5 @MikevHoenselaar
- 35. Filtering: Exclude bots The checkbox you may or may not know is not enough! 2
- 38. Analytics | Limit of 255 characters, so make multiple filters TIP Keep filtering data! Exclude IP’s @MikevHoenselaar
- 40. Analytics | In practice Filtering: Exclude bots 10 @MikevHoenselaar
- 41. DEMO
- 43. Segmentation in Google Analytics is a superpower @MikevHoenselaar
- 44. Couple of interesting segmentations Device (desktop, mobile, tablet) → default Channel (direct, referal, social, organic, paid) → default New vs Returning visitors → default Demographics (age, gender, location) → extra setting Converters by Count of Visit (how many times do people visit before converting) Whales (who are big spenders, learn the why!) @MikevHoenselaar
- 45. Demographics Look at property level ! Settings: Admin → Property → Settings Report: Reporting → Audience → Demographics TIP: In NL you have opt-in cookie law. This qualifies as such! Ask permission for cookie storage.
- 46. Converters by page visit TIP: This only works if you work with Goals! Admin → View → Goals
- 47. Whales TIP: You need e-commerce tracking for this to work!
- 48. Analytics | In practice Segmentation: Exclude bots 5 @MikevHoenselaar
- 49. DEMO
- 52. Analytics | In practice Make dashboard 10 @MikevHoenselaar
- 53. Analytics | HINT Channel is a dimension Session is a metric @MikevHoenselaar
- 54. Analytics | In practice Add a widget that shows sessions per channel 5 @MikevHoenselaar
- 55. Event Tracking The forgotten gold of Google Analytics 3
- 56. Analytics | Event Tracking Power feature for measuring client behavior → http://vruc.ht/gaet @MikevHoenselaar
- 57. Analytics | → http://scrolldepth.parsnip.io/ Measuring scroll behavior Watch how engaging your content is in terms of scrolling @MikevHoenselaar
- 58. Analytics |
- 61. Analytics | No Google Analytics hereRedirect to homepage so no Goal possible (by default) How many times is this being used? @MikevHoenselaar
- 62. Analytics | In Practice Goto Report Behavior → Events 5 @MikevHoenselaar
- 64. Enhanced Link Attribution TOP TIP Do you have links on the same page that go to the same page? Use ELA!
- 65. 1. Make change in your UA code! TOP TIP @MikevHoenselaar 2. Report -> In Page Analysis
- 66. E-commerce tracking Selling something online? Use this! 4
- 68. Enhanced e-commerce tracking TOP TIP Want to take it a step further? Use Enhanced E-commerce tracking!
- 71. Mobile traffic/conversion Mobile is booming, how much traffic do you get via mobile? Do you see any differences in conversion? 1
- 72. Audience → Mobile → Overview
- 73. Analytics | In practice Goto Report Audience → Mobile → Overview 5 @MikevHoenselaar
- 74. How are visitors reaching your website? Get insight in sources who provide traffic AND revenue! 2
- 77. Analytics | In practice Goto Report Acquisition → Overview 5 @MikevHoenselaar
- 78. Useful Bounce Rates Which pages have the highest bounce rates? By default this isnt working at all. But there is a way! Bounce Rate = Session without user interaction 3
- 79. Behavior → Overview → Click on Bounce Rate column
- 80. Analytics | In practice Goto Report Behavior → Overview → Click on Bounce Rate column 5 @MikevHoenselaar
- 81. Site Diagnostics: Page Timing Report What are the load times of your website pages? SEO wise very interesting, also conversion wise. Start optimizing! 4
- 82. @MikevHoenselaar Behavior → Site Speed → Page Timings
- 83. Customer Behavior Report The report reveals how behavior varies between new and returning users in terms of overall traffic, conversion patterns and event completion. By Peter Van Klinken (Download: http://goo.gl/HMPvV) 5
- 84. Analytics | In practice Download Custom Report Does it show data? :) 10 @MikevHoenselaar
- 85. Time left?
- 86. Custom dimensions Custom metrics Especially interesting when you want to segment with CRM data +
- 87. Analytics | ● Non deletable ● 20 dimensions and 20 metrics per property
- 88. Analytics |
- 89. Analytics |