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Shipping Best Practices
Jacob "Coby" Erez, 4Psite
Shipping - Best Practices
Jacob “Coby” Erez
Chief Technology Officer
4Psite, LLC
Shipping – The Real Deal
• Shipping options when placing the order
• Actual product shipping
• Packaging
• Branding
• Shipping notification
• Post shipping and returns
Shipping - Best Practices
• Micro/macro observation
• Fulfillment options
• Shipping as profit/loss center
• Shipping cost reduction
• Quality of shipping
• Reduce employee mistakes
• Revenue assurance and potential fraud
• Shipping, CRM and inventory
• Handling returns
• Employee performance
Fulfillment options
• Self shipping
• Drop shipping
• 3rd party fulfillment centers
• Fulfilled By Amazon (FBA)
How to better manage your 3rd party
fulfillment?
(Split) Orders
Shipping info
Inventory
Invoices
Drop/Shippers
Fulfillment center
• Two-way transmission – orders, inventory, shipping, invoices
• Avoid transmission of fraudulent orders
• Use real time integration with major fulfillment centers like Amazon
• Use the pulled shipping information to close the fulfillment loop
Carrier Landscape
• Single carrier – USPS, UPS, FedEx, DHL
• Hybrid solutions
• Wholesalers and consolidators
• Regional carriers
Shipping as a profit/loss center
• Shipping cost analysis
– Cost vs. revenue by order, carrier, shipper
• Track freight out cost by store/channel
Direct cost saving factors
• Address validation
• Residential or Commercials
• Combine orders
• Real time rates
• Negotiated rates, commercial plus, Cubic
• Alternative insurance providers
• Handling voided labels
Quality of shipping
• Master pull sheet
• Product images on the pick-ticket
• Scan before you ship
• Scale integration
• Integration with your CRM system, e.g. - instructions
to shippers from customer service pop up on the
shipping screen
• Consider using integrated labels
Reduce employee mistakes
• Barcodes on products and packing slips
• Rule based shipping
– Triggered by weight, destination, SKUs, value, etc
– Auto select carrier, shipping class, insurance,
package type, etc
– Auto add weight
– Use 3rd party shipping accounts
Rule based shipping - samples
• Domestic, weight under 13 oz
– USPS, Parcel, First class
• Domestic, weight > 1lb and weight < 2.4 lb
– Express1, Priority, Flat rate envelop
• Domestic, list of states, 4 < weight < 20
– UPS, Priority 1 lb or greater
• Domestic, order total > $100
– FedEx, Signature confirmation, Insurance
Revenue assurance and potential
fraud
• Auto capture funds upon shipping
• Identify and block potentially fraudulent
orders from shipping
• Track activities to reduce theft
• Log cancelled shipments
• Scan labels to identify “double” shipments
Shipping, CRM and Inventory
• Shipping instructions
• Self service portal
• Changes on available inventory
• Pull shipping information when not shipped
in-house
Strive for inventory accuracy
throughout all channels
Returns
Order received
(multi-channel)
Order
modifications
Order
Cancelation
(fraud/payment)
Order shipped
Inventory
databasePO
received
Manual
adjustments
Drop/shipper
Inventory feed
Fulfillment center
Inventory feed
Special cases:
options to SKU conversion & kits/bundles
Real Time
Inventory Feed
Handling returns
• Accept return requests via the self service
portal
• Create and email return shipping labels
Employee Performance
• Shipper performance – shipments per
day/shipper, returns by shipper
• Single/batch shipping
• Ability to quickly add more stations
• Consistency, ease of training
Homework
• Check your shipping rates and alternatives
• Place an incognito order on your web site
• Improve real time inventory accuracy
• Close the order-to-ship-to-get paid loop
• Due date >>> NOW !
Questions ?
Thank you !
Coby Erez
coby@4psite.com
858.433.0403

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Shipping Best Practices by Jacob "Coby" Erez

  • 1. Shipping Best Practices Jacob "Coby" Erez, 4Psite
  • 2. Shipping - Best Practices Jacob “Coby” Erez Chief Technology Officer 4Psite, LLC
  • 3. Shipping – The Real Deal • Shipping options when placing the order • Actual product shipping • Packaging • Branding • Shipping notification • Post shipping and returns
  • 4. Shipping - Best Practices • Micro/macro observation • Fulfillment options • Shipping as profit/loss center • Shipping cost reduction • Quality of shipping • Reduce employee mistakes • Revenue assurance and potential fraud • Shipping, CRM and inventory • Handling returns • Employee performance
  • 5. Fulfillment options • Self shipping • Drop shipping • 3rd party fulfillment centers • Fulfilled By Amazon (FBA)
  • 6. How to better manage your 3rd party fulfillment? (Split) Orders Shipping info Inventory Invoices Drop/Shippers Fulfillment center • Two-way transmission – orders, inventory, shipping, invoices • Avoid transmission of fraudulent orders • Use real time integration with major fulfillment centers like Amazon • Use the pulled shipping information to close the fulfillment loop
  • 7. Carrier Landscape • Single carrier – USPS, UPS, FedEx, DHL • Hybrid solutions • Wholesalers and consolidators • Regional carriers
  • 8. Shipping as a profit/loss center • Shipping cost analysis – Cost vs. revenue by order, carrier, shipper • Track freight out cost by store/channel
  • 9. Direct cost saving factors • Address validation • Residential or Commercials • Combine orders • Real time rates • Negotiated rates, commercial plus, Cubic • Alternative insurance providers • Handling voided labels
  • 10. Quality of shipping • Master pull sheet • Product images on the pick-ticket • Scan before you ship • Scale integration • Integration with your CRM system, e.g. - instructions to shippers from customer service pop up on the shipping screen • Consider using integrated labels
  • 11. Reduce employee mistakes • Barcodes on products and packing slips • Rule based shipping – Triggered by weight, destination, SKUs, value, etc – Auto select carrier, shipping class, insurance, package type, etc – Auto add weight – Use 3rd party shipping accounts
  • 12. Rule based shipping - samples • Domestic, weight under 13 oz – USPS, Parcel, First class • Domestic, weight > 1lb and weight < 2.4 lb – Express1, Priority, Flat rate envelop • Domestic, list of states, 4 < weight < 20 – UPS, Priority 1 lb or greater • Domestic, order total > $100 – FedEx, Signature confirmation, Insurance
  • 13. Revenue assurance and potential fraud • Auto capture funds upon shipping • Identify and block potentially fraudulent orders from shipping • Track activities to reduce theft • Log cancelled shipments • Scan labels to identify “double” shipments
  • 14. Shipping, CRM and Inventory • Shipping instructions • Self service portal • Changes on available inventory • Pull shipping information when not shipped in-house
  • 15. Strive for inventory accuracy throughout all channels Returns Order received (multi-channel) Order modifications Order Cancelation (fraud/payment) Order shipped Inventory databasePO received Manual adjustments Drop/shipper Inventory feed Fulfillment center Inventory feed Special cases: options to SKU conversion & kits/bundles Real Time Inventory Feed
  • 16. Handling returns • Accept return requests via the self service portal • Create and email return shipping labels
  • 17. Employee Performance • Shipper performance – shipments per day/shipper, returns by shipper • Single/batch shipping • Ability to quickly add more stations • Consistency, ease of training
  • 18. Homework • Check your shipping rates and alternatives • Place an incognito order on your web site • Improve real time inventory accuracy • Close the order-to-ship-to-get paid loop • Due date >>> NOW !
  • 19. Questions ? Thank you ! Coby Erez coby@4psite.com 858.433.0403