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Shift innova intro

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Susana Vidal
Susana Vidal

Shift Innova helps intrapreneurs and entrepreneurs introduce new products and services to market faster and efficiently using a structured innovation method that reduces resources wastefulness and increases customer adoption and profitability.

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Shift Innova Company Brief
Demand and technology uncertainty accelerating If you are in a high uncertainty industry, you must excel at innovation …or die.
How to innovate and avoid the Kodak moment?
“ “I encourage our employees to go down blind alleys and experiment, If we can get processes decentralized so that we can do a lot of experiments without it being very costly, we’ll get a lot more innovation.” Jeff Bezos, Amazon Founder and CEO
Our structured innovation process helps intrapreneurs and entrepreneurs introduce new products and services faster and efficiently by reducing resources wastefulness and increasing customer adoption and profitability
Innovation Process
2. Product Market Fit 3. Scale 1. Discovery ✔ ✔ Different starting points depending on current company innovation path, product, customer and market development 3-Step Innovation Process
2. Value Proposition Canvas, Lean, Analytics 3. Business Model Canvas & Growth Hacking 1. Market Research & Design Thinking • Analyze new tech, consumer and market trends • Brainstorm new solutions, understand real needs, synthetize • What are customer really trying to get done, pains, gains. • Do we really alleviate pains, bring gains? • Build MVP, test, learn, iterate • Build and iterate new business models • Track, measure, learn and scale; message, channels and pricing 3-Step Innovation Methods
Customer Centric Constant interaction and observation of current and future customers will increase customer adoption Co- creative Focused on co- creation leveraging current company expertise and resources . Metrics driven To avoid biases and wrong assumptions we develop hypothesis & test them throughout the innovation process Our Methodology Is
Innovation consultant with 15+ years of corporate and startup experience. Experience working with entrepreneurs and intrapreneurs to uncover insights that help create products and services customers really need and building sustainable business models. Expert in methods and tools like design thinking, value proposition canvas and business model canvas. MBA with global mindset, having lived and worked in Peru, US, Australia, Singapore and the UK. Susana Vidal Innovation Consultant & CEO Shift Innova Shiftinnova.com
Shift innova intro

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Shift innova intro

  • 2. Demand and technology uncertainty accelerating If you are in a high uncertainty industry, you must excel at innovation …or die.
  • 3. How to innovate and avoid the Kodak moment?
  • 4. “ “I encourage our employees to go down blind alleys and experiment, If we can get processes decentralized so that we can do a lot of experiments without it being very costly, we’ll get a lot more innovation.” Jeff Bezos, Amazon Founder and CEO
  • 5. Our structured innovation process helps intrapreneurs and entrepreneurs introduce new products and services faster and efficiently by reducing resources wastefulness and increasing customer adoption and profitability
  • 7. 2. Product Market Fit 3. Scale 1. Discovery ✔ ✔ Different starting points depending on current company innovation path, product, customer and market development 3-Step Innovation Process
  • 8. 2. Value Proposition Canvas, Lean, Analytics 3. Business Model Canvas & Growth Hacking 1. Market Research & Design Thinking • Analyze new tech, consumer and market trends • Brainstorm new solutions, understand real needs, synthetize • What are customer really trying to get done, pains, gains. • Do we really alleviate pains, bring gains? • Build MVP, test, learn, iterate • Build and iterate new business models • Track, measure, learn and scale; message, channels and pricing 3-Step Innovation Methods
  • 9. Customer Centric Constant interaction and observation of current and future customers will increase customer adoption Co- creative Focused on co- creation leveraging current company expertise and resources . Metrics driven To avoid biases and wrong assumptions we develop hypothesis & test them throughout the innovation process Our Methodology Is
  • 10. Innovation consultant with 15+ years of corporate and startup experience. Experience working with entrepreneurs and intrapreneurs to uncover insights that help create products and services customers really need and building sustainable business models. Expert in methods and tools like design thinking, value proposition canvas and business model canvas. MBA with global mindset, having lived and worked in Peru, US, Australia, Singapore and the UK. Susana Vidal Innovation Consultant & CEO Shift Innova Shiftinnova.com

Editor's Notes

  1. You probably had as many definitions and people in this workshop. Business model is a blueprint for your strategy, strategy tells you where you want to go and business model how you are going to get there. According to Alex Osterwalder who wrote created the canvas, a business model…. This is a simple, straightforward definition that I think captures the essence of what a business model is. And it’s very important that we all share the same definition because it’s only this way that we can have
  2. 1-2 minutes. Share with the person next to you, what does business model means to you. For a couple of minutes. Does anybody want to share their definition?
  3. Different starting points depending on current company innovation path, product and market development