Seven most important metrics for video email marketing.

 View through rate (VTR) is the most important metrics in the
video email marketing, It’s calculated by dividing the number of
impressions with the number of displays of the video.
 Content that is relevant to the user brings more View through
rate (VTR).
 Creating a cohesive headline plays a vital role in order to get
more view through rate.
 Generally, it’s confused with click through rate, which is not the
case.

 Played half: The number of viewers who watched half length of
the video.
 Played full: It consists of the number of users who watched the
complete video.
 Replay: It tells about the number of use who replayed the video,
and also how many times, they replayed it.
 Average Time: It’s the average time of video played per user. It’s
basically a mean time of all the videos that are played for a
variable time.

 Retention is basically a period of time until which the video content can
capture the interest of the user.
 The quality and uniqueness of the content are two majors keys to show user
the complete video.

 A user clicks on the call to action button that redirects him/her
to brand’s website or prompts the user to make a purchase.
Click through rate (CTR) is a measure evaluated by dividing
the number of displays and number of clicks.
 Generally, most of the email openings are considered vain if
click through rate is relatively row. Since visual content is
most intuitive, videos in the email bring the highest click
through rate (CTR).

Source: A test campaign run on Vidoomail.com

 When a global video email campaign is run, then
demographics help to depict the parts of the world, which
showed the most interest in the product, service or the
brand.
 For a brand, a specific region can be favored for the
future, in order to bring more click through rate (CTR), and
user engagement.

 This metrics shows the different types of browsers,
operating systems, and devices through which video
was opened and played.
 Since, a video email has different compatibility for
different type of device and browser, so it becomes
easy to iterate the template for the devices or
browsers, which are being used most in a particular
contact list.

 Total number of views and increase in the number of
views on regularly.
 Increase in number of new subscribes or unsubscribes.
 Number of likes and dislikes.
 Number of replays of the video.
 Number of shares over other social media.

 Is there any product that helps to run successful video email
campaigns, and as well as shows all the metrics of analytics
given in previous slides?
 What if you are already using an email service provider (ESP)
like MailChimp, Sendgrid or Aweber, and you want to send
video in emails?

Then go and explore,
Vidoomail

Seven most important metrics for video email marketing.

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Seven most important metrics for video email marketing.