Seo-Search engine optimisation
- 1. SEM Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. (Not Software Engg. and Management)
- 2. Search Engine Optimization The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
- 3. More than 130,000,000 websites
- 5. There are three major groups covered by Periodic Table Of SEO Success Factors •On-The-Page SEO 1. Content 2. Site architecture 3. HTML code •Off-The-Page SEO 1. Link building 2. Personalization •Violations Types Of Search Engine Success Factors
- 6. CONTENTS •Cq: Content Quality •Cr: Content Research / Keyword Research •Cw: Content Words / Use Of Keywords •Cf: Content Freshness(QDF) •Cv: Vertical Search •Ca: Direct Answers
- 7. SITE ARCHITECTURE •Ac: Site Crawlability •Ad: Duplication / Canonicalization •Am: Mobile Friendly •As: Site Speed •Au: Are Your URLs Descriptive? •Ah: HTTPS / Secure Site
- 8. SPIDERS NOT ABLE TO PICK UP THE FOLLOWING FILES: Flash and Shockwave Image only sites Image Maps Frames Spiders/Crawlers/Bots These are nothing more than a computer program that follows certain links on the web and gathers information as it goes. Hi,dI am GoogleBot My name is Yahoo Slurp
- 9. HTML CODE •Ht: HTML Title Tag •Hd: The Meta Description Tag •Hs: Structured Data •Hh: Header Tags(h1,h2,…h6) Page titles are an important aspect of search engine optimization.
- 10. META TAGS
- 11. LINK BUILDING •Lq: Link Quality •Lt: Link Text / Anchor Text •Ln: Number Of Links PERSONALIZATION •Pc: Country •Pl: Locality •Ph: Personal History •Ps: Social Connections OFF–THE PAGE
- 12. VIOLATION •Vt: “Thin” or “Shallow” Content •Vc: Cloaking(sophisticated hiding) •Vs: Keyword Stuffing •Vh: Hidden Text •Va: Ads / Top Heavy Layout •Vl: Link Spam
- 13. ADVANTAGES OF SEO •Cost effective •If ranked higher, your site has the opportunity of being more visible to the world and thus more popular. •More clicks=more money. •Good quality content for users. DISADVANTAGES OF SEO •Position in the search engine unpredictable, everything depends on the algorithm. •It is time consuming.May take long to improve you rank. •People may use black hat tactics to rank their pages higher than yours.