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SEO_Citations_Project

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Jessica Gold
Jessica Gold

The document discusses finding new citation opportunities for the Orlando Moving Company. The author searched for competitors and citations they had to find additional ideas. Potential citations were marked in a spreadsheet. Most major citation sites were already completed, so the author searched moving directories and Orlando resources to find additional citations. Competitor research using tools found relevant domains to target. High priority citations included major directories and sites with many Orlando moving company competitors and high authority scores.

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Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities New & Relevant Citation Opportunities ***See Google Sheet https://docs.google.com/spreadsheets/d/1ExF2d0jRLbwF_sIA16NtIZLmwha3kW CDukZTh1e0t4w/edit?usp=sharing
Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities Orlando Moving Company: Citations Gathering Citations is specifically one of the most important parts of running a local business SEO campaign (Where to Get Business Citations, n.d). Knowing where to find them and how to obtain them is vital for success. For this assignment, the citations listed were collected using an assortment of methods from the readings and other SEO research. Using Google search and Ubbersuggest I found citations already listed for the Orlando Moving Company in order to know which ones the company already has to avoid wasted time repeating the same webpages/sources. Having this helpful information, I marked the pages on my spreadsheet (highlighted green) to keep as a reference. I also briefly used WhiteSpark to find citations already listed for the company wanting to experiment with the tool . I used a Keyword search on Google, “Orlando Moving Companies” to find competitors and then searched that competitor on Google to see citations they had to get ideas. Any websites they were listed on that the Orlando Moving Company did not have and was relevant was marked as a possibility on my list (highlighted blue). I confirmed the top websites to have citations on mentioned in the Moz readings including Facebook, Yelp, Bing, Neustar, Localeze, Google My Business, Google Maps, Local Yahoo, Apple Maps, YP, SuperPages, and more. Most of these citations were already done, with the acception of one or two that I added to my list after finding
Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities the relevant URL to place it using location and category to get the accurate placement. I felt this would be a good strategy after reading, “At the very least, every business needs to create and manage an accurate listing on all of the above platforms, ensuring that they don’t have duplicate listings on any of them.” (Where to Get Business Citations, n.d). With most of the citations businesses tend to get first complete, I decided to narrow in further on getting category (moving) specific options. I searched moving directories, and Orlando moving resources and reference lists to get additional ideas. Using this method I came across 123movers, All My Sons, and Home Advisors websites and found relevant citations to add. To do this, I went on each website and found the place where the citation would best fit, again narrowing in on location (Orlando) and category (moving/ local moving/ moving resources/top movers sections). After finding the accurate spot, and often the spot where other competitor businesses were listed I would add the URL to my list for potential options. A few of the competitors I used to get ideas for citations included Best USA Movers Orlando, FlatRate Moving Orlando, and All My Sons Moving and Storage. Using Google search and Ubbersuggest as tools for my competitor research I was able to get citation ideas for Orlando Moving Company. Seeing competitor citations, I found relevant domains and then narrowed in on the best placement. For example, I found the company, FlatRate Moving Orlando had a citation on
Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities dexknows.com using Ubbersuggest and Google search, so I went to the domain and found the URL the company information would be most relevantly placed on using location and category. I found the movingwithmovers.com citation option from my Google competitor search using Best USA Movers Orlando. Once on the competitor citation page, I was able to quickly get the general “Moving Companies in Orlando” page which had several competitor citations. I also found the https://getmagic.com/directory/florida/orlando/movers URL citation option from my competitor search seeing three competior moving companies listed, making it an ideal and relevant page for a citation.
Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities The business listing directories such as Yelp, Google Maps, Mapquest, SuperPages, Facebook,etc.. are top priority. Then high DA score websites that are large directories for the moving category is second priority. Sites such as homeadvisors.com, 123moving.com, All My Sons, and more. High priority goes to larger directories with many of Orlando Moving Company’s competitors and sites with high domain authority and page authority scores that are relevant to the company. Social media platforms will be of high priority as well. Blogs and smaller websites that mention a few competitors will be of lower priority for citations.
Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities References (n.d.). Retrieved from https://app.neilpatel.com/en/seo_analyzer/backlinks?domain=orlandomovingco.com&lang =en&locId=2840. Citations by Category. (n.d.). Retrieved from https://moz.com/learn/seo/citations-by- category#MovingCompanies. Everhart, E. (2014, November 13). Where To Get Citations For Local SEO. Retrieved from https://searchengineland.com/where-to-get-citations-for-local-seo-105667. Link Building: The Beginner's Guide to SEO. (n.d.). Retrieved December 14, 2019, from https://moz.com/beginners-guide-to-seo/growing-popularity-and-links. Local Citations: Local SEO. (n.d.). Retrieved from https://moz.com/learn/seo/local-citations. Where to Get Business Citations: Local SEO. (n.d.). Retrieved from https://moz.com/learn/seo/where-to-get-local-citations.

More Related Content

SEO_Citations_Project

  • 1. Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities New & Relevant Citation Opportunities ***See Google Sheet https://docs.google.com/spreadsheets/d/1ExF2d0jRLbwF_sIA16NtIZLmwha3kW CDukZTh1e0t4w/edit?usp=sharing
  • 2. Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities Orlando Moving Company: Citations Gathering Citations is specifically one of the most important parts of running a local business SEO campaign (Where to Get Business Citations, n.d). Knowing where to find them and how to obtain them is vital for success. For this assignment, the citations listed were collected using an assortment of methods from the readings and other SEO research. Using Google search and Ubbersuggest I found citations already listed for the Orlando Moving Company in order to know which ones the company already has to avoid wasted time repeating the same webpages/sources. Having this helpful information, I marked the pages on my spreadsheet (highlighted green) to keep as a reference. I also briefly used WhiteSpark to find citations already listed for the company wanting to experiment with the tool . I used a Keyword search on Google, “Orlando Moving Companies” to find competitors and then searched that competitor on Google to see citations they had to get ideas. Any websites they were listed on that the Orlando Moving Company did not have and was relevant was marked as a possibility on my list (highlighted blue). I confirmed the top websites to have citations on mentioned in the Moz readings including Facebook, Yelp, Bing, Neustar, Localeze, Google My Business, Google Maps, Local Yahoo, Apple Maps, YP, SuperPages, and more. Most of these citations were already done, with the acception of one or two that I added to my list after finding
  • 3. Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities the relevant URL to place it using location and category to get the accurate placement. I felt this would be a good strategy after reading, “At the very least, every business needs to create and manage an accurate listing on all of the above platforms, ensuring that they don’t have duplicate listings on any of them.” (Where to Get Business Citations, n.d). With most of the citations businesses tend to get first complete, I decided to narrow in further on getting category (moving) specific options. I searched moving directories, and Orlando moving resources and reference lists to get additional ideas. Using this method I came across 123movers, All My Sons, and Home Advisors websites and found relevant citations to add. To do this, I went on each website and found the place where the citation would best fit, again narrowing in on location (Orlando) and category (moving/ local moving/ moving resources/top movers sections). After finding the accurate spot, and often the spot where other competitor businesses were listed I would add the URL to my list for potential options. A few of the competitors I used to get ideas for citations included Best USA Movers Orlando, FlatRate Moving Orlando, and All My Sons Moving and Storage. Using Google search and Ubbersuggest as tools for my competitor research I was able to get citation ideas for Orlando Moving Company. Seeing competitor citations, I found relevant domains and then narrowed in on the best placement. For example, I found the company, FlatRate Moving Orlando had a citation on
  • 4. Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities dexknows.com using Ubbersuggest and Google search, so I went to the domain and found the URL the company information would be most relevantly placed on using location and category. I found the movingwithmovers.com citation option from my Google competitor search using Best USA Movers Orlando. Once on the competitor citation page, I was able to quickly get the general “Moving Companies in Orlando” page which had several competitor citations. I also found the https://getmagic.com/directory/florida/orlando/movers URL citation option from my competitor search seeing three competior moving companies listed, making it an ideal and relevant page for a citation.
  • 5. Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities The business listing directories such as Yelp, Google Maps, Mapquest, SuperPages, Facebook,etc.. are top priority. Then high DA score websites that are large directories for the moving category is second priority. Sites such as homeadvisors.com, 123moving.com, All My Sons, and more. High priority goes to larger directories with many of Orlando Moving Company’s competitors and sites with high domain authority and page authority scores that are relevant to the company. Social media platforms will be of high priority as well. Blogs and smaller websites that mention a few competitors will be of lower priority for citations.
  • 6. Jessica Gold 12/14/2019 SEO New & Relevant Citation Opportunities References (n.d.). Retrieved from https://app.neilpatel.com/en/seo_analyzer/backlinks?domain=orlandomovingco.com&lang =en&locId=2840. Citations by Category. (n.d.). Retrieved from https://moz.com/learn/seo/citations-by- category#MovingCompanies. Everhart, E. (2014, November 13). Where To Get Citations For Local SEO. Retrieved from https://searchengineland.com/where-to-get-citations-for-local-seo-105667. Link Building: The Beginner's Guide to SEO. (n.d.). Retrieved December 14, 2019, from https://moz.com/beginners-guide-to-seo/growing-popularity-and-links. Local Citations: Local SEO. (n.d.). Retrieved from https://moz.com/learn/seo/local-citations. Where to Get Business Citations: Local SEO. (n.d.). Retrieved from https://moz.com/learn/seo/where-to-get-local-citations.