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Seo Surgery India 2.1

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Anton Shulke
Anton Shulke

This presentation by Charmis Pala is an integral part of SEMrush webinar https://youtu.be/CDKYpugBZJI

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SEO Audit #seosurgeryindia Powered by :-
Site - https://www.paladion.net/ About paladion – It is a cyber security solution providing company. They take pride in providing in AI driven MDR (Managed Detection and Response Services). Area of expertise - • Threat Anticipation • Threat Hunting • Security Monitoring • Incident Analysis • Incident Response • Breach Management
SEO Audit Index - Paladion >> Organic positioning & Index break up >> On page - Issues and insights >> Internal Linking structure & Analysis >> Link profile >> How to built links (via content marketing) >> Tips for SEO’s
>>Organicpositioning&IndexBreakup https://www.paladion.net/ Registered On 2/19/2000 Age of the domain 18 years Http to https Migration Apr-17 Tools & Source : https://www.semrush.com/in/info/paladion.net+(by+organic) Screaming Frog ( Inbound & outbound links) Traffic Organic traffic (India & US) 5k Keywords contribution (Approx) 4k Total Index Total pages in the website 973 Index status (Google) 870 Inbound and outbound HTML links 1573 Blog pages 400 blogs
>>Organicpositioning&CompetitionBreakup Source - https://www.semrush.com/info/paladion.net
>>Onpage-Issuesandinsights Short titles https://www.paladion.net/threat-anticipation-service https://www.paladion.net/threat-hunting-service https://www.paladion.net/security-monitoring-service Structure Need a well organised structure (Services maintained in a folder) Image load issues https://www.paladion.net/blogs/control-flow-myths-busted-in-java Sitemap No priority defined Footer Same link with multiple anchor tags defined Page load time Test 1 Fast broad band (25Mbps) (Mumbai area) https://gtmetrix.com/reports/www.paladion.net/nCNeVmfn' Test 2 3g mobile (1.6Mbps) (Mumbai area) https://gtmetrix.com/reports/www.paladion.net/J3zHB8Vs Tip : Most ideal way is to drill down via analytics > Geo localtion > City Tools used : Semrush, Gtmetrics & Screaming frog for titles
>>InternalLinkingstructure&Analysis Tools used : Screaming frog & Excel Index catered – collation of inbound and outbound links. 200 301 302 303 400 401 403 404 415 500 999 Total 1103 177 38 1 5 2 5 203 1 6 1 0 200 400 600 800 1000 1200 NumberofURL's Overall Index Response Codes Observation – 20% of the pages are filled with errors, not the most ideal state for a website
>>InternalLinkingstructure&Analysis Tools used : Screaming frog report Structure of the website – 60% of the pages are below page depth 4, making it difficult to crawl. The website should have a folder level hierarchy to make it easy for the bot to crawl
>>Linkprofile Source - https://www.semrush.com/analytics/backlinks/overview/paladion.net:root_domain Observation – 1) No of referring domains vs backlink ratio is high. 2) Optimum use of content marketing can be done for better link building
>>Howtobuiltlinks(viacontentmarketing) SEM Rush for topics & questions https://www.semrush.com/topic-research/5ab1ee013be7693aed1b140e/ SEO content template https://www.semrush.com/seo-content-template/id/5ab1efaf3be7695c1deab841/ Other ideas • Partner with brands to offer them free audit and ask for link back • Brand mentions - recently won the award in 2017 • Re-brand content. Some are written in 2006, it is now time to upgrade • Scan major portals for free, give them cyber security solution. Content marketing using personal profiles • http://bit.ly/2GPAk4b - Economic times article • http://bit.ly/2ps9DuL - PDF on website >> Classic case where the brand could have leveraged linked from this article.
>>TipsforSEO’s Tips • Use annotations in GA for recording release dates/Google updates. It will help in understanding/analyzing the impact • Use tools like semrush, algoroo, mozcast to understand ranking trends. • Use screaming frog to crawl your competitor website and implement the best internal linking strategy • Use Analytics edge to extract ALL URL’s from webmaster tools. Update the report on screaming frog to check errors. • Use Gtmetrics URL monitor option to assure the page is performing better. •
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Seo Surgery India 2.1

  • 2. Site - https://www.paladion.net/ About paladion – It is a cyber security solution providing company. They take pride in providing in AI driven MDR (Managed Detection and Response Services). Area of expertise - • Threat Anticipation • Threat Hunting • Security Monitoring • Incident Analysis • Incident Response • Breach Management
  • 3. SEO Audit Index - Paladion >> Organic positioning & Index break up >> On page - Issues and insights >> Internal Linking structure & Analysis >> Link profile >> How to built links (via content marketing) >> Tips for SEO’s
  • 4. >>Organicpositioning&IndexBreakup https://www.paladion.net/ Registered On 2/19/2000 Age of the domain 18 years Http to https Migration Apr-17 Tools & Source : https://www.semrush.com/in/info/paladion.net+(by+organic) Screaming Frog ( Inbound & outbound links) Traffic Organic traffic (India & US) 5k Keywords contribution (Approx) 4k Total Index Total pages in the website 973 Index status (Google) 870 Inbound and outbound HTML links 1573 Blog pages 400 blogs
  • 6. >>Onpage-Issuesandinsights Short titles https://www.paladion.net/threat-anticipation-service https://www.paladion.net/threat-hunting-service https://www.paladion.net/security-monitoring-service Structure Need a well organised structure (Services maintained in a folder) Image load issues https://www.paladion.net/blogs/control-flow-myths-busted-in-java Sitemap No priority defined Footer Same link with multiple anchor tags defined Page load time Test 1 Fast broad band (25Mbps) (Mumbai area) https://gtmetrix.com/reports/www.paladion.net/nCNeVmfn' Test 2 3g mobile (1.6Mbps) (Mumbai area) https://gtmetrix.com/reports/www.paladion.net/J3zHB8Vs Tip : Most ideal way is to drill down via analytics > Geo localtion > City Tools used : Semrush, Gtmetrics & Screaming frog for titles
  • 7. >>InternalLinkingstructure&Analysis Tools used : Screaming frog & Excel Index catered – collation of inbound and outbound links. 200 301 302 303 400 401 403 404 415 500 999 Total 1103 177 38 1 5 2 5 203 1 6 1 0 200 400 600 800 1000 1200 NumberofURL's Overall Index Response Codes Observation – 20% of the pages are filled with errors, not the most ideal state for a website
  • 8. >>InternalLinkingstructure&Analysis Tools used : Screaming frog report Structure of the website – 60% of the pages are below page depth 4, making it difficult to crawl. The website should have a folder level hierarchy to make it easy for the bot to crawl
  • 9. >>Linkprofile Source - https://www.semrush.com/analytics/backlinks/overview/paladion.net:root_domain Observation – 1) No of referring domains vs backlink ratio is high. 2) Optimum use of content marketing can be done for better link building
  • 10. >>Howtobuiltlinks(viacontentmarketing) SEM Rush for topics & questions https://www.semrush.com/topic-research/5ab1ee013be7693aed1b140e/ SEO content template https://www.semrush.com/seo-content-template/id/5ab1efaf3be7695c1deab841/ Other ideas • Partner with brands to offer them free audit and ask for link back • Brand mentions - recently won the award in 2017 • Re-brand content. Some are written in 2006, it is now time to upgrade • Scan major portals for free, give them cyber security solution. Content marketing using personal profiles • http://bit.ly/2GPAk4b - Economic times article • http://bit.ly/2ps9DuL - PDF on website >> Classic case where the brand could have leveraged linked from this article.
  • 11. >>TipsforSEO’s Tips • Use annotations in GA for recording release dates/Google updates. It will help in understanding/analyzing the impact • Use tools like semrush, algoroo, mozcast to understand ranking trends. • Use screaming frog to crawl your competitor website and implement the best internal linking strategy • Use Analytics edge to extract ALL URL’s from webmaster tools. Update the report on screaming frog to check errors. • Use Gtmetrics URL monitor option to assure the page is performing better. •