Seo Success in 2020
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Want to know what SEO strategies and tactics will work in 2020? Strategies which you can apply sooner than later to stay ahead of your competition.
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Seo Success in 2020
- 1. Navneet Kaushal CEO PageTraffic SEO 2020 and Beyond
- 32. How To Implement a NoFollow? How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header? Start With a List of Common Questions
- 33. Included Transcripts With a Clear Outline of Steps
- 34. The Content Should Provided a Lot More Info Than Just the “How To”
- 35. Identify a Simple Question Provide a Direct Answer Make it Easy for Users (and Google) to Find 1 2 4 Offer Valued Added Info3
- 42. One thing no one has considered on this point is the impact that decision has on voice search for Google Assistant or other home devices. According to a research, 90% of all Google Assistant answers come from the Featured Snippet, so opting out of the Featured Snippet would mean losing your positioning for a wider audience. After all, the use of voice search is on the rise, with home devices like Google Home, the Amazon Alexa, and the Apple HomePod. Or, consider the mobile SERP implication. The Featured Snippet takes up almost the entire real estate before the next scroll. Do you really want to lose that real estate by moving to position two or further down if you added the opt-out to your pages.
- 43. ‘Entity Popularity’ and ‘Entity Engagement’ Will Be Key to Local SEO
- 47. In the local search the "entities" you need to base your SEO efforts on are mostly geographical. So putting in keywords like "near landmark" or adding directions from certain well- known places to your own business is key.
- 55. Influencers Will Improve Your Site's Engagement Metrics
- 56. Engagement metrics quantify the effectiveness of your content. Although not stated directly by Google, the search engine giant measures the engagement metrics of your site to better evaluate the quality of your content and then rank it in the search results. The engagement metrics that play an important role in rankings are: •Bounce Rate: Refers to the percentage of visitors who visit your website and then leave without visiting any other pages on your site. •Dwell Time: The time between when a person clicks on a search result and when they leave that page. •Time on Page: The amount of time a visitor spends reading a single page on your website. •Return Visits: The number of visitors who land on your site again after having visited it before. •Click to Call: The number of click-to-call requests that are made to connect with your business. •Comments: The number of comments that people leave about your business or your content. •Social Shares: The number of social shares your content receives. What is going to change is that influencers will play a key role in boosting the overall SEO strategy for your business.
- 57. Voice Search
- 62. More than 20% of voice search queries are triggered by a combination of these 25 keywords
- 63. BERT & EAT
- 69. Content that Focuses on E.A.T. Will Be Rewarded by Google
- 70. Out-of-context search results will be removed by Google, so try to create content that accurately answers the user’s query. Here are some effective ways to prepare great content: •Details. Your content should be original and provide detailed information, even if it is brief. It should include all the steps necessary to complete a do-it-yourself task, for example. A partial or “fluff” list will earn a lower ranking. •Value. An article must contain information of value, whether that is news, a new development or comprehensive explanations or instructions. Every page on your site should serve a clear purpose and must help the reader. •Well written. Content should be engaging and well articulated, and the author should have an excellent grasp of the both the topic and the language.
- 71. •Well edited. All content on your site should be free of typos, misspellings, misused words and punctuation errors. All these things hurt the authority of the content as well as the website and should be avoided, even if that means hiring an editor and/or proofreader for your content creation department. •Good user experience. The key to excellent content is providing a good user experience. The site visitor should not be assaulted with ads or pop ups, and articles should not be excessively spread over a number of pages, forcing your reader to constantly click on “next.” •Schema markup. Add proper schema markup to your content to make it easier for the search engines to understand your content.
- 72. Video Continues to Surge
- 73. Organize Your Content Into Discrete Sections Clear sections help Google understand the content in your video. Which makes it easy for them to use different clips from your video in a snippet. Optimize Your Video for SEO Google uses your title, description and tags to figure out what your video is all about. Provide a Transcript To increase the odds that YouTube and Google can understand every word of your video, upload a transcript. Grow Your YouTube Channel Embed Video Content Into Text-Based Blog Posts
- 79. Website: https://www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in THANK YOU!