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Seo in 2016

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khan majid
khan majid

Here is Session on SEO techniques in 2015 and 2016 , & What SEO technique were used which is no more working.

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Session on SEO techniques in 2015 and 2016
Topic covered in this session Why SEO SEO history till 2015 Important SEO techniques in 2016 SEO Session
Why SEO 1) 93% of online research begins with a search engine 2) Google owns abut 69% of market share 3) 70% of the links users click on are organic 4) 75% of users never scroll past the first page Google’s 69% of market share
SEO Ranking process On page Optimization 50% SEO Rankings On page optimization Off page optimization
SEO history  Brief of SEO  What SEO technique were used which is no more working  SEO history in 2015
SEO history
SEO history
Old SEO Techniques What SEO technique were used which is no more working:  Directory Submissions  Local Listing  Yellow Pages  Google Authorship  Optimized Anchors ( use safe anchors not optimized)  Quantity of links over Quality  Keyword Heavy Content(keyword stuffing)  Relying on back links instead of Content
What Happened in 2015 3 Major Google Algorithm Updates  Mobile Update AKA “Mobilegeddon” in April 22  Quality Updates “Phantom 2” in May 3  Panda 4.2 in July 17
What Happened in 2015 Mobilegeddon Mobile Update AKA "Mobilegeddon“ April 22, 2015 In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st.
What Happened in 2015 Phantom 2 The Quality Update — May 3, 2015 After many reports of large-scale ranking changes, originally dubbed "Phantom 2", Google acknowledged a core algorithm change impacting "quality signals".
What Happened in 2015 Panda 4.2 Panda 4.2 Update — July 17, 2015 Google announced what was most likely a Panda data refresh, saying that it could take months to fully roll out.
SEO techniques in 2016
Go Secure, https:// (you have no choice!)  Switch your website to https, you will rank better!  Update all internal linking to point to https  Update all external links to point at https version of your site  Make sure images and fonts are secure  Put in 301 redirects and set up a new Google search console
Go Mobile, Mobile is the future  Go mobile, responsive design if possible Test with mobile usability tool  Shoot for mobile page speed scores of 65 or above Have a mobile ready website that is optimized for Google (responsive design, vary http header or subdomain)
App Store Optimization Apps get a ranking boost when app indexing is done correctly and apps get another ranking boost when they use the app indexing API. Responsive isn’t good enough Create an app-like experience on mobile. It will boost ranking.
App listed in Search App indexing allows webmasters to connect pages from web sites with specific content within android app. This enables android Smartphone users who have app installed can open it directly from relevant mobile search results on Google. Example have shown in image. Example:
Rank Brain Technology Rank brain is part of Google's overall search algorithm that determines what result appear on Google search page and where they are ranked. It is a part of Hummingbird algorithm because it doesn’t handle all searches, as only the overall algorithm would It is an Artificial intelligence technology (AI technology) Overall it can be effective in voice search
Rise of Voice Search Next time you use siri, cortana, or Google now think about how your interaction is different.
Structured Data as a Ranking Factor Structured data is definitely not only for search engines, if done correctly it will make your result much more attractive and increase your click through rate.
Watch your Ajax and JavaScript  Make sure you optimize around your Ajax and Javascript  Google is now indexing Ajax and Javascript (no more escape fragment optimization) AJAX applications have been difficult for search engines to process because AJAX content is produced dynamically by the browser and thus not visible to crawlers.
Schema.org  Create a schema.org strategy for each page of your site.  This will be important for rankings, click through rates and users.  Some of the schema is…  Logo schema  Product Schema  Reviews Schema  Video Schema  Breadcrumb Schema  Local Schema  Article Schema  Event schema Schema.org is an activity to promote schemas for structured data on web pages and email messages etc.
Sitemaps: Don't leave indexing to chance Make sure you have all the sitemaps in green. XML HTML Video Image News RSS Have a news sitemap, if you are news site and an RSS if you need content indexed fast. Make sure you have all of these sitemaps.
Have a Location Specific Strategy Go Local Like a Pro: •Create Location based pages on your site. •Add local schema.org to your site •Create the following local profiles •Google + •Bing •Yelp • Moz Local
Pick a new language and generate more revenue Translate your site into a new language or target a new country You have already done the work in English, translate your website into Spanish, French, Russian Use hreflang tags and X default to be technically correct https://youtu.be/8ce9jv91beQ?t=2m38s 2:38 to 3:50
Content Marketing-As usual King SEO without great Content It fails and expensive Great Content with no SEO No such a great result SEO with great Content 100% result with sustainable SEO strategies
Link Building Strategy Dead techniques:  Link exchange Submitting to web directories Pay agencies for links Buy links from sketchy sites Working techniques: Earning links through publishing high quality content Guest blogging—Building inbound links and reaching to target audience Social media---likes, shares and retweets on social media count as links, and therefore pass on ‘link juice’ to your site and content.
Search Engine Ranking Factor in 2015
Use the Right Tools 1.Hootsuite: Schedule social posts, feed your blog 2.BuzzSumo: Influencers, popular social content 3.Screaming Frog: Crawl an entire site 4.Advanced Web Rankings: Local and national rankings 5.FollowerWonk: Twitter influencers, Twitter data 6.Opensite Explorer Broken Link Checker: Fix broken links 7.Magestic SEO: View backlinks to any website 8.KnowEM: Secure 300 social media profiles 9.Link Detox: Clean up work your bad SEO company did 10.Google Search Console: A MUST HAVE! 11.SEM Rush and woorank.com 12. siteworthtraffic.com and iwebchk.com 13.Google trends
Thank You

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Seo in 2016

  • 1. Session on SEO techniques in 2015 and 2016
  • 2. Topic covered in this session Why SEO SEO history till 2015 Important SEO techniques in 2016 SEO Session
  • 3. Why SEO 1) 93% of online research begins with a search engine 2) Google owns abut 69% of market share 3) 70% of the links users click on are organic 4) 75% of users never scroll past the first page Google’s 69% of market share
  • 4. SEO Ranking process On page Optimization 50% SEO Rankings On page optimization Off page optimization
  • 5. SEO history  Brief of SEO  What SEO technique were used which is no more working  SEO history in 2015
  • 8. Old SEO Techniques What SEO technique were used which is no more working:  Directory Submissions  Local Listing  Yellow Pages  Google Authorship  Optimized Anchors ( use safe anchors not optimized)  Quantity of links over Quality  Keyword Heavy Content(keyword stuffing)  Relying on back links instead of Content
  • 9. What Happened in 2015 3 Major Google Algorithm Updates  Mobile Update AKA “Mobilegeddon” in April 22  Quality Updates “Phantom 2” in May 3  Panda 4.2 in July 17
  • 10. What Happened in 2015 Mobilegeddon Mobile Update AKA "Mobilegeddon“ April 22, 2015 In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st.
  • 11. What Happened in 2015 Phantom 2 The Quality Update — May 3, 2015 After many reports of large-scale ranking changes, originally dubbed "Phantom 2", Google acknowledged a core algorithm change impacting "quality signals".
  • 12. What Happened in 2015 Panda 4.2 Panda 4.2 Update — July 17, 2015 Google announced what was most likely a Panda data refresh, saying that it could take months to fully roll out.
  • 14. Go Secure, https:// (you have no choice!)  Switch your website to https, you will rank better!  Update all internal linking to point to https  Update all external links to point at https version of your site  Make sure images and fonts are secure  Put in 301 redirects and set up a new Google search console
  • 15. Go Mobile, Mobile is the future  Go mobile, responsive design if possible Test with mobile usability tool  Shoot for mobile page speed scores of 65 or above Have a mobile ready website that is optimized for Google (responsive design, vary http header or subdomain)
  • 16. App Store Optimization Apps get a ranking boost when app indexing is done correctly and apps get another ranking boost when they use the app indexing API. Responsive isn’t good enough Create an app-like experience on mobile. It will boost ranking.
  • 17. App listed in Search App indexing allows webmasters to connect pages from web sites with specific content within android app. This enables android Smartphone users who have app installed can open it directly from relevant mobile search results on Google. Example have shown in image. Example:
  • 18. Rank Brain Technology Rank brain is part of Google's overall search algorithm that determines what result appear on Google search page and where they are ranked. It is a part of Hummingbird algorithm because it doesn’t handle all searches, as only the overall algorithm would It is an Artificial intelligence technology (AI technology) Overall it can be effective in voice search
  • 19. Rise of Voice Search Next time you use siri, cortana, or Google now think about how your interaction is different.
  • 20. Structured Data as a Ranking Factor Structured data is definitely not only for search engines, if done correctly it will make your result much more attractive and increase your click through rate.
  • 21. Watch your Ajax and JavaScript  Make sure you optimize around your Ajax and Javascript  Google is now indexing Ajax and Javascript (no more escape fragment optimization) AJAX applications have been difficult for search engines to process because AJAX content is produced dynamically by the browser and thus not visible to crawlers.
  • 22. Schema.org  Create a schema.org strategy for each page of your site.  This will be important for rankings, click through rates and users.  Some of the schema is…  Logo schema  Product Schema  Reviews Schema  Video Schema  Breadcrumb Schema  Local Schema  Article Schema  Event schema Schema.org is an activity to promote schemas for structured data on web pages and email messages etc.
  • 23. Sitemaps: Don't leave indexing to chance Make sure you have all the sitemaps in green. XML HTML Video Image News RSS Have a news sitemap, if you are news site and an RSS if you need content indexed fast. Make sure you have all of these sitemaps.
  • 24. Have a Location Specific Strategy Go Local Like a Pro: •Create Location based pages on your site. •Add local schema.org to your site •Create the following local profiles •Google + •Bing •Yelp • Moz Local
  • 25. Pick a new language and generate more revenue Translate your site into a new language or target a new country You have already done the work in English, translate your website into Spanish, French, Russian Use hreflang tags and X default to be technically correct https://youtu.be/8ce9jv91beQ?t=2m38s 2:38 to 3:50
  • 26. Content Marketing-As usual King SEO without great Content It fails and expensive Great Content with no SEO No such a great result SEO with great Content 100% result with sustainable SEO strategies
  • 27. Link Building Strategy Dead techniques:  Link exchange Submitting to web directories Pay agencies for links Buy links from sketchy sites Working techniques: Earning links through publishing high quality content Guest blogging—Building inbound links and reaching to target audience Social media---likes, shares and retweets on social media count as links, and therefore pass on ‘link juice’ to your site and content.
  • 28. Search Engine Ranking Factor in 2015
  • 29. Use the Right Tools 1.Hootsuite: Schedule social posts, feed your blog 2.BuzzSumo: Influencers, popular social content 3.Screaming Frog: Crawl an entire site 4.Advanced Web Rankings: Local and national rankings 5.FollowerWonk: Twitter influencers, Twitter data 6.Opensite Explorer Broken Link Checker: Fix broken links 7.Magestic SEO: View backlinks to any website 8.KnowEM: Secure 300 social media profiles 9.Link Detox: Clean up work your bad SEO company did 10.Google Search Console: A MUST HAVE! 11.SEM Rush and woorank.com 12. siteworthtraffic.com and iwebchk.com 13.Google trends