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SEO For Beginners

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Zero Point Development
Zero Point Development

I talk about the basics of SEO and how to apply those for your site today. Included: What is SEO, SERPs and Organics, Google Search Results Algorithm, Assumed Google Ranking Factors 2020, Search Intent, Finding Seach Phrases, General SEO Copywriting Tips

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zeropointdevelopment.com for WordPress Sydney #WPSyd SEO For Beginners
What Is SEO?
Paid Results (ADs) Organic Results (1st) SERPs and Organics
Paid Results (ADs) Organic Results (1st) Google ‘0-Click’ – Featured Snippet SEO Is Bloody Hard!
The Google Search Results Algorithm
• Secured sites (HTTPS) • Mobile-friendly • Schema mark-up; video/event/recipe (see schema.org) • Website content quality & length • Page loading speed • Social signals & quality backlinks • Optimised images • Domain age & user experience (UX) Assumed Google Ranking Factors 2020
Technical: how your website is built and functions Content: the words, pictures and videos on our posts and pages Links: links from other websites back to your own website What Are The Three Core Elements Of SEO?
Content - Write Like A Human
…helps us target relevant customers and solve their specific problems will well-crafted content Kate Toon SEO Copywriting
What Are Your Customers Looking For?
Matching your content to your potential customer’s search intentions How Win At SEO Copywriting
Four Types Of Keyword Intent Navigational Intent Looking for a specific website or brand Informational Intent Looking for an answer to a question Investigational Intent Looking for specifics / researching Transactional Intent Looking to buy something
Search Intent Modifiers TIPS GUIDE HOW TO INSTRUCTIONS RECIPE INVESTIGATIONA L TRANSACTIONALINFORMATIONALNAVIGATIONAL BRAND NAME FIND WHERE LOG IN REVIEW TESTIMONIALS COMPARISON VISA VERSA BUY PRICE REGISTER AFFORDABLE SUBSCRIBE CONTACT PRODUCT NAME Ref: https://www.practicalecommerce.com/4-Types-of-Keyword-Intent-That-Impact-Search-Marketing
Finding Search Phrases Original Search Term Most Popular Other Relevant Search Terms
AnswerThePublic.com
• Make your headline match the content • Write in a conversational tone that incorporates your keywords • Increase readability by using sub headlines, bullets and short paragraphs General SEO Copywriting Tips
• Use power words and an active voice • Use related keywords, synonyms & grammatical variations • Link to relevant internal and external content • Meta descriptions & image alt text are still important General SEO Copywriting Tips
[Front Cover] zeropointdevelopment.com [all] zeropointdevelopment.com [14] answerthepublic.com [Back Cover] zeropointdevelopment.com Image Credits
 WordPress 2008+  Consultant & Developer  Event Organiser & Speaker @DeveloperWil zeropointdevelopment.com wp-wingman.com Who Am I?

More Related Content

SEO For Beginners

  • 1. zeropointdevelopment.com for WordPress Sydney #WPSyd SEO For Beginners
  • 3. Paid Results (ADs) Organic Results (1st) SERPs and Organics
  • 4. Paid Results (ADs) Organic Results (1st) Google ‘0-Click’ – Featured Snippet SEO Is Bloody Hard!
  • 5. The Google Search Results Algorithm
  • 6. • Secured sites (HTTPS) • Mobile-friendly • Schema mark-up; video/event/recipe (see schema.org) • Website content quality & length • Page loading speed • Social signals & quality backlinks • Optimised images • Domain age & user experience (UX) Assumed Google Ranking Factors 2020
  • 7. Technical: how your website is built and functions Content: the words, pictures and videos on our posts and pages Links: links from other websites back to your own website What Are The Three Core Elements Of SEO?
  • 8. Content - Write Like A Human
  • 9. …helps us target relevant customers and solve their specific problems will well-crafted content Kate Toon SEO Copywriting
  • 10. What Are Your Customers Looking For?
  • 11. Matching your content to your potential customer’s search intentions How Win At SEO Copywriting
  • 12. Four Types Of Keyword Intent Navigational Intent Looking for a specific website or brand Informational Intent Looking for an answer to a question Investigational Intent Looking for specifics / researching Transactional Intent Looking to buy something
  • 13. Search Intent Modifiers TIPS GUIDE HOW TO INSTRUCTIONS RECIPE INVESTIGATIONA L TRANSACTIONALINFORMATIONALNAVIGATIONAL BRAND NAME FIND WHERE LOG IN REVIEW TESTIMONIALS COMPARISON VISA VERSA BUY PRICE REGISTER AFFORDABLE SUBSCRIBE CONTACT PRODUCT NAME Ref: https://www.practicalecommerce.com/4-Types-of-Keyword-Intent-That-Impact-Search-Marketing
  • 14. Finding Search Phrases Original Search Term Most Popular Other Relevant Search Terms
  • 16. • Make your headline match the content • Write in a conversational tone that incorporates your keywords • Increase readability by using sub headlines, bullets and short paragraphs General SEO Copywriting Tips
  • 17. • Use power words and an active voice • Use related keywords, synonyms & grammatical variations • Link to relevant internal and external content • Meta descriptions & image alt text are still important General SEO Copywriting Tips
  • 18. [Front Cover] zeropointdevelopment.com [all] zeropointdevelopment.com [14] answerthepublic.com [Back Cover] zeropointdevelopment.com Image Credits
  • 19.  WordPress 2008+  Consultant & Developer  Event Organiser & Speaker @DeveloperWil zeropointdevelopment.com wp-wingman.com Who Am I?