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Seo content writing guide

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Aaron Hall (Aaron Grey)

SEO content writing for WordPress requires Yoast plugin installation and keyword research including thinking like website visitors, studying competitors, understanding longtail keywords, and using Google Ads keyword tool. On-page SEO elements priority includes slug, body text with title tag, meta description, and images with alt text. Yoast content analysis helps optimize content with keyword in introduction, density, subheadings, image alt attributes, slug, links, description, and title.

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Made in PGH SEO SEO Content Writing for WordPress 04/21/2019
SEO Content Writing for WordPress
What you’ll need to begin? ▪ Yoast Plugin - The Made in PGH site already has this installed.
Keyword Research
4 tips for Helping You Choose the right keywords 1. THINK LIKE YOUR WEBSITE VISITORS - Identify your target audience and put yourself into their shoes. Ask yourself, 'If I was visiting this web page, what would I have searched to get here? What would I be looking for?’ 2. STUDY THE COMPETITION – Check out what your competitors are writing and saying on the subject that you are going to write about. Read their content and view their metatags to help identify the keywords they are targeting. Looking at your competitor's keywords will not only help you see what you could be forgetting, but also help broaden your list of ideas. 3. UNDERSTAND THE LONG TAIL KEYWORD - Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Think about choosing some longtail keywords that may help drive quality high intent traffic to your site. 4. USE GOOGLE ADS KEYWORD TOOL - To research your potential target keywords use the free Google Ads keyword planner, simply signup for a Google Ads account. With this tool you can gather data on keyword volume and trends, keyword competition, similar keywords and more.
On-page SEO
On-Page SEO Elements Priority on-page SEO factors 1. The slug - A slug is the part of a URL which identifies a particular page on a website in an easy to read form. 2. Body text - The body text or body copy is the text forming the main content of a web page. a. Title tag - A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result. b. Meta description - The meta description tag in HTML is the 160 character snippet used to summarize a web page's content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. 3. Images - Search crawlers still can't "see" the images on a website page like we can, so it's not wise to leave the interpretation solely in their hands.
Webpage Slug
Optimize the slug ▪ URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well. Typically URLs longer than 75 characters are an issue. Applying the keyword or keyword phrase to the slug has significant SEO impact.
Body Text
Body Text Content When it comes to document size, using more words means more ranking opportunities. It is recommended to have a minimum word count of at least 500-600 words per page to rank well in the search engines. A good keyword foundation would be to integrate 5 to 10 keywords, while still keeping the content natural. The more content you write, the more of a chance you have of using variations of your target keywords. If you only write one or two paragraphs, you're limiting yourself on the range of keywords and keyword variations you can rank for. Even though the recommended word count should be at least 500-600 words per page for good SEO, it doesn't mean you can't rank well for a specific, target keyword if your document only has say 50 words. There are plenty of instances where a page with only a handful of words outranks a document with 1500 words, and that's in super competitive verticals. How can this happen: ▪ Strength of domain: If a domain is an authoritative and trusted domain, there is higher likelihood that it can rank even with fewer than recommended words on a page. ▪ Volume of quality links: Even relatively new pages can rank high if significant numbers of other quality domains are linking to the page because they value the content there. ▪ Anchor text: If the anchor text from inbound links pointing to your page contains your targeted keywords this sends a strong signal of topical relevance to search engines and helps in search ranking. So, it is possible to rank very well in Google on competitive keywords if your page only has a handful of words, if that document lives on a trusted, authoritative domain and is supported by quality inbound links. It is recommended to get to the 500-600 words whenever possible though.
Yoast Content Analysis Example
Yoast Content Analysis ▪ Keyphrase in introduction: Your primary keyword should appear in the first paragraph. Make sure the topic is clear immediately. ▪ Keyphrase density: The keyword density is the recommended number of times that the keyword should appear in your content. ▪ Keyphrase in subheading: Use more keyphrases or synonyms in your higher-level subheadings. ▪ Image alt attributes: Images on this page should have alt attributes that reflect the topic of your text. Add your keyphrase or synonyms to the alt tags of relevant images ▪ Keyphrase in slug: It is recommended that your primary keyword appear in your slug. ▪ Outbound links: Your page should contain outbound links. ▪ Internal links: Your page should contain internal links. ▪ Keyphrase length: Follow Yoast's recommendations. ▪ Keyphrase in meta description: Your primary keyword should appear in your meta description. ▪ Meta description length: The ideal meta description length is 55-155 characters. ▪ Previously used keyphrase: Make sure your primary keyword isn't a keyword you have used before. ▪ Text length: Follow the Yoast recommendation, but remember that 500-600 words are recommended. ▪ Keyphrase in title: The exact match of your keyword should appear in the title of your page. ▪ SEO title width: It is recommended to keep your SEO title to 55-60 characters.
Images - Alt Text for SEO
On-Page Images - Alt Text for SEO What is alt text? ▪ Alt text (alternative text), also known as "alt attributes", “alt descriptions,” and technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.
On-Page Images - Alt Text for SEO Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image. 2. Alt tags will be displayed in place of an image if an image file cannot be loaded. 3. Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly. The best format for alt text is sufficiently descriptive, but doesn't contain any spammy attempts at keyword stuffing. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track.`
Aaron’s Contact Info ▪ info@cognitiondigitalmarketing.com ▪ Play Alone Records

More Related Content

Seo content writing guide

  • 1. Made in PGH SEO SEO Content Writing for WordPress 04/21/2019
  • 2. SEO Content Writing for WordPress
  • 3. What you’ll need to begin? ▪ Yoast Plugin - The Made in PGH site already has this installed.
  • 5. 4 tips for Helping You Choose the right keywords 1. THINK LIKE YOUR WEBSITE VISITORS - Identify your target audience and put yourself into their shoes. Ask yourself, 'If I was visiting this web page, what would I have searched to get here? What would I be looking for?’ 2. STUDY THE COMPETITION – Check out what your competitors are writing and saying on the subject that you are going to write about. Read their content and view their metatags to help identify the keywords they are targeting. Looking at your competitor's keywords will not only help you see what you could be forgetting, but also help broaden your list of ideas. 3. UNDERSTAND THE LONG TAIL KEYWORD - Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Think about choosing some longtail keywords that may help drive quality high intent traffic to your site. 4. USE GOOGLE ADS KEYWORD TOOL - To research your potential target keywords use the free Google Ads keyword planner, simply signup for a Google Ads account. With this tool you can gather data on keyword volume and trends, keyword competition, similar keywords and more.
  • 7. On-Page SEO Elements Priority on-page SEO factors 1. The slug - A slug is the part of a URL which identifies a particular page on a website in an easy to read form. 2. Body text - The body text or body copy is the text forming the main content of a web page. a. Title tag - A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result. b. Meta description - The meta description tag in HTML is the 160 character snippet used to summarize a web page's content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. 3. Images - Search crawlers still can't "see" the images on a website page like we can, so it's not wise to leave the interpretation solely in their hands.
  • 9. Optimize the slug ▪ URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well. Typically URLs longer than 75 characters are an issue. Applying the keyword or keyword phrase to the slug has significant SEO impact.
  • 11. Body Text Content When it comes to document size, using more words means more ranking opportunities. It is recommended to have a minimum word count of at least 500-600 words per page to rank well in the search engines. A good keyword foundation would be to integrate 5 to 10 keywords, while still keeping the content natural. The more content you write, the more of a chance you have of using variations of your target keywords. If you only write one or two paragraphs, you're limiting yourself on the range of keywords and keyword variations you can rank for. Even though the recommended word count should be at least 500-600 words per page for good SEO, it doesn't mean you can't rank well for a specific, target keyword if your document only has say 50 words. There are plenty of instances where a page with only a handful of words outranks a document with 1500 words, and that's in super competitive verticals. How can this happen: ▪ Strength of domain: If a domain is an authoritative and trusted domain, there is higher likelihood that it can rank even with fewer than recommended words on a page. ▪ Volume of quality links: Even relatively new pages can rank high if significant numbers of other quality domains are linking to the page because they value the content there. ▪ Anchor text: If the anchor text from inbound links pointing to your page contains your targeted keywords this sends a strong signal of topical relevance to search engines and helps in search ranking. So, it is possible to rank very well in Google on competitive keywords if your page only has a handful of words, if that document lives on a trusted, authoritative domain and is supported by quality inbound links. It is recommended to get to the 500-600 words whenever possible though.
  • 13. Yoast Content Analysis ▪ Keyphrase in introduction: Your primary keyword should appear in the first paragraph. Make sure the topic is clear immediately. ▪ Keyphrase density: The keyword density is the recommended number of times that the keyword should appear in your content. ▪ Keyphrase in subheading: Use more keyphrases or synonyms in your higher-level subheadings. ▪ Image alt attributes: Images on this page should have alt attributes that reflect the topic of your text. Add your keyphrase or synonyms to the alt tags of relevant images ▪ Keyphrase in slug: It is recommended that your primary keyword appear in your slug. ▪ Outbound links: Your page should contain outbound links. ▪ Internal links: Your page should contain internal links. ▪ Keyphrase length: Follow Yoast's recommendations. ▪ Keyphrase in meta description: Your primary keyword should appear in your meta description. ▪ Meta description length: The ideal meta description length is 55-155 characters. ▪ Previously used keyphrase: Make sure your primary keyword isn't a keyword you have used before. ▪ Text length: Follow the Yoast recommendation, but remember that 500-600 words are recommended. ▪ Keyphrase in title: The exact match of your keyword should appear in the title of your page. ▪ SEO title width: It is recommended to keep your SEO title to 55-60 characters.
  • 14. Images - Alt Text for SEO
  • 15. On-Page Images - Alt Text for SEO What is alt text? ▪ Alt text (alternative text), also known as "alt attributes", “alt descriptions,” and technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.
  • 16. On-Page Images - Alt Text for SEO Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image. 2. Alt tags will be displayed in place of an image if an image file cannot be loaded. 3. Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly. The best format for alt text is sufficiently descriptive, but doesn't contain any spammy attempts at keyword stuffing. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track.`
  • 17. Aaron’s Contact Info ▪ info@cognitiondigitalmarketing.com ▪ Play Alone Records