SEO checklist for editors Love Matters India session
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The document discusses the importance of search engine optimization (SEO) for content professionals. It argues that linking, navigating, and making content searchable are just as important as content creation. The content stresses that on the web, content has no value unless it is well-linked, easy to navigate to, and easy to find. The rest of the document provides an SEO checklist for editors, emphasizing elements like content quality, headlines, internal linking, images, and promotion. It advises focusing on one element of the checklist each week to improve a site's SEO.
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SEO checklist for editors Love Matters India session
- 1. for editors
- 2. • intro • what is SEO • SEO checklist for editors • content quality • headlines & page titles �� internal linking • images
- 3. “ Recently, I listened to a senior manager state that the job of content people was to create content, while linking, navigating and search were ‘technical’ issues. Nothing could be further from the truth. If you are a web content professional your job is linking, navigating and searching far more than it is content creation. On the web, your content is valueless unless it is well linked, easy to navigate to and easy to find. That is not someone else’s job. It’s yours. “ http://www.gerrymcgovern.com/new-thinking/continued-decline-homepage
- 4. SEO = Search Engine Optimization What is
- 6. Organic or paid search results – spot the diffference
- 7. Organic AND paid search results – total SERP domination Check if it still looks like this
- 8. LM India English - search as a traffic source – Aug 1 - Nov 22, 2015
- 9. LM India Hindi- search as a traffic source – Aug 1 - Nov 22, 2015
- 10. Change in sessions coming from Google (organic)
- 11. SEO = Search Engine Optimization Which things are more important than others?
- 12. Google says: The three key processes in delivering search results to you are • Crawling: Does Google know about your site? Can we find it? • Indexing: Can Google index the important pages on your site? • Serving: Does the site have good and useful content that is relevant to the user's search?
- 14. A. content quality B. topic and keywords C. headlines & page titles D. internal & external linking E. tags F. images G. video & audio H. promotion & syndication Elements of the SEO checklist for Editors
- 15. Search engines want to deliver great results, that's why they weigh quality in many ways. Like .... • which other web pages link to this page? • is the text original or copied? • does the page have spelling, stylistic, or factual errors? • does the page load fast? • does the page work well on mobile? • is there sufficient main content on the page? Content quality See: More guidance on building high-quality sites
- 16. Main content: bad quality page Main content (MC) almost empty
- 18. Bad quality page (to Google) http://eltoque.com/video/ ayotzinapa-somos-todos
- 20. Content quality: E.A.T. Expertise Is the content on the page relevant to area of expertise of site and author Trust Domain history, link graph, spam analysis Authority Who is linking to you? See: http://macedynamics.com/research/content-quality-score/
- 21. Important quality signal: links from others
- 22. If possible, make sure links are shown in the right places http://www.bristol.ac.uk/global-insecurities/transforming-insecurity/links.html Netherlands?
- 23. A. content quality B. topic and keywords C. headlines & page titles D. internal & external linking E. tags F. images G. video & audio H. promotion & syndication Some more elements of the checklist
- 24. Headlines & Page Titles On-page headline Headline on social media Page title in search results headline in link
- 25. Super important: the HTML title tag
- 26. Headlines Write separate titles for Facebook & Twitter
- 27. Internal linking: always check your links! https://lovematters.in/en/news/sex-animals-not-so-strange-rural-brazil
- 28. Internal linking: write descriptive links https://justicehub.org/article/best-cartoons-palestine
- 29. But don’t give your reader too many options Link at the end of an article: call to action
- 30. Images: add relevant alt text, and more
- 31. Lastly: meta descriptions of Hindi tags … haven’t been translated yet.
- 32. Start using the list 1. content quality 2. topic and keywords 3. headlines 4. tags 5. internal linking 6. images 7. video & audio 8. promotion & syndication Which section will you focus on next week?
Editor's Notes
- If there is hardly any content on the page, that’s bad quality
- If there is hardly any content on the page, that’s bad quality
- User signals: Branding, retention, reputation and an engaging SERP listing are becoming increasingly important ranking factors, as these psychological factors will influence how a user engages with your listing and brand in search results.