SEO Brochure

A2A Catalyst
Empowering Business Agility

What is Search Engine Optimization (SEO)?
The game of keywords!!!

Search for APPLE in Google…you will get www.apple.com as the first record
Search Engine Optimization is all about
Not details about apple as a fruit!!!
increasing your visibility for search
engines like GOOGLE, YAHOO, MSN
Search for WINDOWS in Yahoo…you will get www.windows.com as the first record
etc…
No details about any window!!!
Specifically speaking, it is how your
How is that possible? These words above are the most generic word in the world! product/service rank when someone
How come www.apple.com and www.windows.com bag the first position beating 1000s of searches for a very generic term
competitors? associated with your domain of business.
- SEO is the key to this

Your business also has some such genneric words that are closely associated with your domain of
operation (which is defined as keywords in SEO Jargon!).

When a person searches for such a keyword in Google/Yahoo, where does your company rank?
Does it come in Numer 1…Page 1… or way down below page 5? If your website ranks anywhere
below Page 3 in Search Engines, you are loosing on the chances of prospective clients getting
information about your product/service when they search for the same in Google/Yahoo?

You need to optimize your website in order to gain higher ranking and more visibility.

©A2A Catalyst Pvt. Ltd.
www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce
Call us: 9611066255 | mailto: info@a2acatalyst.com

A2A Catalyst

Your Business…Your Website and Search Engines…
It’s a steep competition out there!!!

Your company website is the spokes person for your business in the These KPIs of a portal and many more govern the position where you
online domain. Not only does it convey the first impression to the viewers rank in search engines. A comprehensive SEO package takes of all
of your portal but also it has the potential to turn up those leads that these activities and tinkering that a portal needs in order to do well in
come from all across the globe through search engine traffic (the viewers search marketing.
of search engine results).
In today’s business scenario, the presence of a
Imagine a situation where your business and your business in the online and offline domain is
Since about 62% of search engine
website are like apples and oranges!!! They do not go equally important. Often there are cases where the
viewers click on results shown on
in tandem!!! That will be a serious drive-away for online efforts reap more results as compared to
page 1 and 28% of them click on the
viewers of yout portal. the offline ones.
results on page 2, your website needs
to place high on search engines to be
Key Performance Indicators of an website Internet is cheap, easy and fast With a
found by potential customers.
An SEO Perspective: correct SEO campaign, your business gets
This shows how imperative SEO is...
What are the generic search keywords that exposed to a focused target group and your entire
best describe your business operation? marketing initiative becomes more streamlined in
Are those keywords actually present in the contents of your it’s orientation. Also it is much economical as compare to the
website? conventional methods of marketing and branding.
How many times are those keywords appearing in your website?
How the different pages in your portal are titled and how friendly With advanced techniques like Keyword Monitoring, Competitor Analysis,
are those titles from an SEO perspective? Geo-Targeting and the likes you are exactly at the center of where your
Is your portal designed as per the protocols and structure as business should be!!! So, stop beating around the bush and embrace the
recommended by major search engines? obvious…


A2A Catalyst

The Google Search Page
It’s seriously different!!!

Keyword: The generic word with which a search
is done.

Total Number of Search Results. The more this
value the tougher is the competition.

Inorganic Search Results sourced from
GOOGLE Adwords Campaingns (Pay-per-Click)
– the Paid Search Engine Marketing…

Organic Search Results coming from natural
search algorithm followed by Google. SEO is the
only jey to score good in this section.


A2A Catalyst

The Keyword
The building block of SEO…


Does anyone search for the word on search engines?
If the site is about an eating establishment, what words would people
use to search for the site? Restaurant, café, diner… Does anyone use

the word “eatery”?

Which words does the site’s target audience use?
A housing site for the English-speaking world can use “apartment” and
do well in the United States, but it wouldn’t do as well in other countries
At the heart of
like the United Kingdom where “flat” is much more commonplace.
successful SEO is determining what keyword or keywords to use when
How competitive is it to rank well with a specific keyword?
optimizing a website. The prevalence of a specific word or phrase on a
webpage is critical to influencing SERP ranking. In most cases Ranking well on results pages for “restaurant” is very tough, since
websites should be optimized for multiple keywords, and a simple way there are millions of sites for restaurants. While other words like
to do this is to optimize different sections or pages with different “diner”, “café”, and “eatery” are still very common on websites, they are
keywords. Of course, there are exceptions to this approach.
far less common than the word “restaurant.”



How does one find out words that are commonly used by a specific audience?

All you need is a Professional SEO Company


A2A Catalyst

Your Site Structure and SEO
Keyword is not the only key!!!

It was not just the white marbles that made the Taj Mahal a legend…
An architect is equally important!!!

Title and Description Tags
An SEO friendly website should have Keyword usage in <TITLE> tags is perhaps the most important
factor that a website administrator can control when it comes to
• a powered title tag with apt description tag, SEO.
• a logical site structure, and…
Site Content
• preferably it should earn a good amount of back links
While it is important to use a target keyword on a page or site,
from other relevant sites relevance of the same is the primary quotient.

Site Structure
Search engines aim to find sites that are logically constructed
since they want to provide their users with relevant sources of
information.

Links within site
Websites with lots of links pointing to it are considered important
sources of reference, and will therefore be ranked higher in
search results pages than websites with fewer in-bound links.


A2A Catalyst

Why A2A Catalyst
empower…ensure…entrust

We are not just an expert in Search Engine Optimization… Our expertise lies in Business Optimization

Our SEO initiative is a holistic approach towards empowering you online presence with comprehensive implementation of
cutting-edge we technology to ensure a broad spectrum online coverage.

Our SEO Initiative comprises of:

SEO Copywriting Title & Meta Tags Link Development Web 2.0 & Social Media

We work with the existing Our optimization services Our link efforts include link Our SEO campaign also
content on your website to include the development of exchange, directory focuses on integrating various
develop its full potential. The customized title and meta tags submissions, and one-way link Web 2.0 components like RSS
text will be edited to better for each page of your site that creation which help develop Feeds, Blogs and Micro-blogs
highlight your keywords and an we work on (optimize). These natural backlinks that will help to your website so that your
internal link structure will be gives each of the webpages an improve the health of your site portal is evenly backed by its
developed to define a usable unique identitly when viewed and contribute to its long term presence in the Online Social
path for the search engine (crawled) by search engines ability to attain sustainable Media domains.
spiders as well as your website rankings in the search engines.
visitors.

Log on to www.a2acatalyst.com for more details


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