SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark
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In 2023, artificial intelligence can write article drafts, manage social media accounts and identify syndication partners. AI tools will empower you to level-up your SEO and content marketing without replacing your human imagination or judgment. Now is the time to start integrating AI tools into your SEO and content workflow – before AI-savvy competitors begin to dominate the market. Join marketing AI expert Dale Bertrand as he shares his playbook for using AI tools for SEO and content to increase your productivity and marketing results.
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SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark
- 1. MASTER CLASS Dale Bertrand PRESIDENT FIRE&SPARK SEO and Content Marketing with AI Tools BOSTON, MA ~ JUNE 12 - 13, 2023 DIGIMARCONNEWENGLAND.COM | #DigiMarConNewEngland
- 2. SEO and Content Marketing with AI Tools Dale Bertrand | Fire&Spark
- 3. Agenda ⬤ Why now? ⬤ AI and empathy ⬤ AI Tools ⬤ LLMs (chatGPT and Bard) ⬤ Prompting Strategies ⬤ Example Prompts ⬤ Advanced Case Study
- 4. Why Now?
- 7. How We Got Here 1950s Pioneering machine learning research 1980s Backpropagation is rediscovered 2010s Machine learning integrated into everyday electronic devices 1960s ELIZA was created. One of the first natural language processing computer programs. 2000s Advances in hardware and internet enabled data collection
- 8. AI Forces Converging in 2023 Faster computer hardware Better AI algorithms Abundant Internet training data
- 9. AI is best at short-form content Marketers who use AI tools will be in high demand Marketers will drive AI adoption AI can write long-form content Marketers will be replaced by AI Management will drive AI adoption AI Hype vs Reality HYPE REALITY
- 10. Empathy is Fundamental to Content Marketing
- 12. Question Physician Response chatGPT Response Question about risk of dying after swallowing a toothpick If you’ve surpassed 2-6 h, chances are they’ve passed into your intestines. Which means it can’t be retrieved easily. Many people can swallow razorblades and toothpicks without issue. In case you develop stomachache, then don’t hesitate seeking out an emergency room, and remember to point out the swallowed toothpick. For now, they won’t be doing much. It’s natural to be concerned if you have ingested a foreign object, but in this case, it is highly unlikely that the toothpick you swallowed will cause you any serious harm. Toothpicks are made of wood, which is not toxic and poisoning. However, it is possible for a toothpick to cause injury if it becomes stuck in the punctures the digestive tract. However, this is unlikely to happen with a dull, cooked toothpick that is only 2 cm long.
- 13. - Jessica Kelley, M.S.N, Human Longevity, Inc. “ChatGPT responded with nuanced information that often addressed more aspects of the patient’s questions than physician responses”
- 15. - Christopher Longhurst, M.D, Chief Medical Officer, UC San Diego Health “ChatGPT can efficiently draft high quality, personalized medical advice for review by clinicians”
- 16. has reached a tipping point for many marketing tasks
- 17. AI Tools
- 19. ood Logo? GPT
- 23. Large Language Models Are More Useful Than You Think
- 27. Source: https://www.jasper.ai/blog/ai-business-trend-report Survey: Benefits of Generative AI
- 28. AI Writing Use Cases You will need a different AI strategy for different types of content
- 29. How Can AI Help Writers?
- 30. Using chatGPT for Content • Generate topic ideas • Do research • Generate an outline • Generate questions for Q&A • Summarize research sources • Generate bulleted lists • Rewrite sentences/paragraphs
- 31. Issues with Large Language Models • Inaccurate output • Compensating artists and writers • Prompting can be difficult • Privacy considerations
- 33. ROLE – You are a marketing copywriter… TASK – Write recommendations for … STYLE GUIDE – Employ vivid imagery… EXAMPLES – Here are some examples of… Layered Prompts
- 34. ood Logo? Role
- 35. ood Logo? Task
- 38. ood Logo? Do You Understand?
- 40. Values-based Prompting • You are my marketing copywriter • You will write an announcement email for our new SEO service • Here are my values: (1) (2) (3) • Here are some facts about me you should weave into the announcement: (1) (2) (3) Give chatGPT your values and tell it when it violates a value.
- 41. Examples
- 42. Generate a Comparison Table
- 43. Generate a Comparison Table
- 48. More AI Tools for Content
- 49. Chat With Any Document chatGPT.com Sharly.ai
- 50. Chunk Storage (embeddings) Chunks Uploading Documents for Retrieval
- 51. Prompt (question) GPT-4 Answers Chatting With Your Documents Chunk Storage (embeddings) Relevant Chunks
- 52. What Makes a Good Logo? Harvesting
- 54. Templated Content ● Scale ● Traffic ● Conversions
- 57. Bruce Weaver, Founder Waves Market, Inc.
- 58. 10 Positive Responses 1015 Emails Sent 55 Positive Responses 297 Emails Sent Template Email Response Rate AI Email Response Rate 19% 1%
- 60. Personalized Email Copy (Result: Positive response) Our approach is to engage micro-influencers who genuinely love your products, potentially sparking viral moments that can only come from true authenticity. Here are a few campaign ideas we brainstormed: 1. "Jet-Set Hamptonite Style' - Fashion influencers showcase B&C’s unique product mix for a luxury lifestyle. 2. "Exclusive B&C Creations" - Influencers highlight Blue & Cream's private label designs, promoting their exclusive clothing items. 3. "Hamptons Chic Moments" - Lifestyle influencers share their Hamptons experiences featuring Blue & Cream's versatile clothing for various destinations.
- 61. Resources Guide: AI Tools for SEO and Content Marketing dale@fireandspark.com Want more AI marketing Tools? Text AI to 66866