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Selling on Amazon

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Corey Creed
Corey Creed

My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.

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How to Make Money with Amazon SEO Corey Creed
Who is Corey Creed? • 2003 – Started my E-commerce business • 2003 – Started Doing Internet Marketing for Clients • 2007 – Moved to Charlotte, taught Classes (12/07 Meetup) • 2011,2012 – Director of Training, Social Fresh • 2013 – Director of Client Services, Ephricon • 2014 (April) – CEO & CMO, Rhino Goods
Why I Like Amazon Hippo Inc • Ecommerce • Drop Ship only • Started in 2003 • Sales - $75K / Month • Margin 24% • High Overhead • 2 Salespeople Rhino Goods • Amazon Business • Private Label only • Started April 2014 • Sales - $25K / Month • Margin 50% • No Overhead • 1 China Employee
Facts Amazon Has: • 209 million users • 89 warehouses • 1,000 warehouse robots
Facts Amazon : • spent $158 million on Google search ads (2013) • sold $89 billion in 2014 • sold 426 items per second on Cyber Monday
Facts Amazon has 2 million marketplace sellers Only 7% of Amazon’s sales are come from selling books.
Largest Internet Companies by Revenue
Top 6 E-com Companies by Revenue
These are not the reasons I sell on Amazon!
Want to hear what I believe?
Where do People Search?
Where Search Starts • Videos – YouTube • Breaking News – Twitter • Quick facts – Google • Location – Google Maps • Books – Amazon • Ideas – Pinterest • Buy Stuff – Amazon!
Where’s the Money? • Buy Stuff – Amazon! • Ideas – Pinterest • Books – Amazon • Location – Google Maps • Quick facts – Google • Breaking News – Twitter • Videos – YouTube
Where’s the Money? “ Our biggest search competitor is Amazon. People don't think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.“ - Eric Schmidt, Google CEO October 2014
I am an SEO Guy, too
How Does it Work?
How Does it Work? https://sellercentral.amazon.com
How WE Do It 1. Identify Products to Sell 2. Source them 3. Private Label them 4. Send them to “Fulfillment By Amazon” (FBA) 5. Rank them on Amazon 6. Advertise on Amazon 7. Collect Money from Amazon
Identify Products Product Requirements 1. Price – About $15 to $60 2. Brand – Not brand dependent 3. Size – (Much) less than 18” x 14” x 8” 4. Weight – (Much) less than 20 lbs
Identify Products How to Find Products 1. Best Seller Rankings (BSR) by Category 2. Scrapers (www.AmaSuite.com) 3. Look around you 4. Poke around Amazon 5. Poke around Alibaba 6. Your existing suppliers
Source Products Where to Get Products Made USA – Use Google Type into Google “Private Label {product}” Go several pages deep. Manufacturers don’t SEO China Use Alibaba Hire a sourcing agent
Private Label How to Private Label Products To Start Stick it in a plastic bag and put a sticker on it If it Sells The manufacturer may do it for you Improve pricing & quality – Get it Made
Fulfillment by Amazon Use Fulfillment by Amazon Create an Amazon Seller Central Account ($39/mon) Create a listing: Title, Bullet Points, Description, Images Get a Label Send in your products NOTE: They do the rest!
Rank on Amazon How Does Amazon Rank Products? 1. Keywords – Title, Bullets, Description 2. Sales Volume 3. Conversion Rate 4. Volume and Conversion Rate by Keyword 5. Reviews – Quantity and Quality
Advertise on Amazon “Amazon Sponsored Products” 1. Create Campaign / Ad Group 2. Enter daily budget ($5) 3. Enter bid ($0.30) 4. Select product 5. Select keywords (optional)
Collect from Amazon How Do I Get Paid? Amazon does a direct deposit every two weeks.
Review – What WE do 1. Identify Products to Sell 2. Source them 3. Private Label them 4. Send them to “Fulfillment By Amazon” (FBA) 5. Rank them on Amazon 6. Advertise on Amazon 7. Collect Money from Amazon
The Key
Maintenance? 1. Stay Stocked 2. Add more products 3. Ignore products that don’t sell 4. Add more products 5. Stay Stocked 6. Add more products
Marketing? Product Launches – Keyword Research – Competition Research – Optimize Listing – Optimize Images – Ping your list (maybe) – Coupon Sites (maybe)
Marketing? Other Options – Build a list – Build a website – Google AdWords – Facebook Ads – Other stuff you know (blogger outreach, SEO, etc) NOTE: None of this is necessary in general!
Start SIMPLE & CHEAP! 1. Identify Products to Sell 2. Source them 3. Private Label them 4. Send them to “Fulfillment By Amazon” (FBA) 5. Rank them on Amazon 6. Advertise on Amazon 7. Collect Money from Amazon
Learn more? • Amazing Selling Machine (ASM) - www.Amazing.com • Rapid Crush Inc (during ASM Launch) • Sourcing Profits - www.SourcingProfits.com • Sam Brella - www.SamBrella.com • Jerry West • Ryan Moran • Chris Guthrie?
Amazon Cool Tools • SearchRank - www.sellerlabs.com • AMZ Tracker - www.AMZTracker.com • AMA Suite - www.AMASuiteApps.com • Feedback Genius – www.FeedbackGenius.com • A-Zon Power Pack - www.TheNetResults.com • Merchant Words - www.MerchantWords.com • Profit Spotlight www.ProfitSpotlight.com • FBA Toolkit - www.FBAToolkit.com • CamelCamelCamel - www.CamelCamelCamel.com
I’m all ears! Questions?

More Related Content

Selling on Amazon

  • 1. How to Make Money with Amazon SEO Corey Creed
  • 2. Who is Corey Creed? • 2003 – Started my E-commerce business • 2003 – Started Doing Internet Marketing for Clients • 2007 – Moved to Charlotte, taught Classes (12/07 Meetup) • 2011,2012 – Director of Training, Social Fresh • 2013 – Director of Client Services, Ephricon • 2014 (April) – CEO & CMO, Rhino Goods
  • 3. Why I Like Amazon Hippo Inc • Ecommerce • Drop Ship only • Started in 2003 • Sales - $75K / Month • Margin 24% • High Overhead • 2 Salespeople Rhino Goods • Amazon Business • Private Label only • Started April 2014 • Sales - $25K / Month • Margin 50% • No Overhead • 1 China Employee
  • 4. Facts Amazon Has: • 209 million users • 89 warehouses • 1,000 warehouse robots
  • 5. Facts Amazon : • spent $158 million on Google search ads (2013) • sold $89 billion in 2014 • sold 426 items per second on Cyber Monday
  • 6. Facts Amazon has 2 million marketplace sellers Only 7% of Amazon’s sales are come from selling books.
  • 8. Top 6 E-com Companies by Revenue
  • 9. These are not the reasons I sell on Amazon!
  • 10. Want to hear what I believe?
  • 11. Where do People Search?
  • 12. Where Search Starts • Videos – YouTube • Breaking News – Twitter • Quick facts – Google • Location – Google Maps • Books – Amazon • Ideas – Pinterest • Buy Stuff – Amazon!
  • 13. Where’s the Money? • Buy Stuff – Amazon! • Ideas – Pinterest • Books – Amazon • Location – Google Maps • Quick facts – Google • Breaking News – Twitter • Videos – YouTube
  • 14. Where’s the Money? “ Our biggest search competitor is Amazon. People don't think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.“ - Eric Schmidt, Google CEO October 2014
  • 15. I am an SEO Guy, too
  • 16. How Does it Work?
  • 17. How Does it Work? https://sellercentral.amazon.com
  • 18. How WE Do It 1. Identify Products to Sell 2. Source them 3. Private Label them 4. Send them to “Fulfillment By Amazon” (FBA) 5. Rank them on Amazon 6. Advertise on Amazon 7. Collect Money from Amazon
  • 19. Identify Products Product Requirements 1. Price – About $15 to $60 2. Brand – Not brand dependent 3. Size – (Much) less than 18” x 14” x 8” 4. Weight – (Much) less than 20 lbs
  • 20. Identify Products How to Find Products 1. Best Seller Rankings (BSR) by Category 2. Scrapers (www.AmaSuite.com) 3. Look around you 4. Poke around Amazon 5. Poke around Alibaba 6. Your existing suppliers
  • 21. Source Products Where to Get Products Made USA – Use Google Type into Google “Private Label {product}” Go several pages deep. Manufacturers don’t SEO China Use Alibaba Hire a sourcing agent
  • 22. Private Label How to Private Label Products To Start Stick it in a plastic bag and put a sticker on it If it Sells The manufacturer may do it for you Improve pricing & quality – Get it Made
  • 23. Fulfillment by Amazon Use Fulfillment by Amazon Create an Amazon Seller Central Account ($39/mon) Create a listing: Title, Bullet Points, Description, Images Get a Label Send in your products NOTE: They do the rest!
  • 24. Rank on Amazon How Does Amazon Rank Products? 1. Keywords – Title, Bullets, Description 2. Sales Volume 3. Conversion Rate 4. Volume and Conversion Rate by Keyword 5. Reviews – Quantity and Quality
  • 25. Advertise on Amazon “Amazon Sponsored Products” 1. Create Campaign / Ad Group 2. Enter daily budget ($5) 3. Enter bid ($0.30) 4. Select product 5. Select keywords (optional)
  • 26. Collect from Amazon How Do I Get Paid? Amazon does a direct deposit every two weeks.
  • 27. Review – What WE do 1. Identify Products to Sell 2. Source them 3. Private Label them 4. Send them to “Fulfillment By Amazon” (FBA) 5. Rank them on Amazon 6. Advertise on Amazon 7. Collect Money from Amazon
  • 29. Maintenance? 1. Stay Stocked 2. Add more products 3. Ignore products that don’t sell 4. Add more products 5. Stay Stocked 6. Add more products
  • 30. Marketing? Product Launches – Keyword Research – Competition Research – Optimize Listing – Optimize Images – Ping your list (maybe) – Coupon Sites (maybe)
  • 31. Marketing? Other Options – Build a list – Build a website – Google AdWords – Facebook Ads – Other stuff you know (blogger outreach, SEO, etc) NOTE: None of this is necessary in general!
  • 32. Start SIMPLE & CHEAP! 1. Identify Products to Sell 2. Source them 3. Private Label them 4. Send them to “Fulfillment By Amazon” (FBA) 5. Rank them on Amazon 6. Advertise on Amazon 7. Collect Money from Amazon
  • 33. Learn more? • Amazing Selling Machine (ASM) - www.Amazing.com • Rapid Crush Inc (during ASM Launch) • Sourcing Profits - www.SourcingProfits.com • Sam Brella - www.SamBrella.com • Jerry West • Ryan Moran • Chris Guthrie?
  • 34. Amazon Cool Tools • SearchRank - www.sellerlabs.com • AMZ Tracker - www.AMZTracker.com • AMA Suite - www.AMASuiteApps.com • Feedback Genius – www.FeedbackGenius.com • A-Zon Power Pack - www.TheNetResults.com • Merchant Words - www.MerchantWords.com • Profit Spotlight www.ProfitSpotlight.com • FBA Toolkit - www.FBAToolkit.com • CamelCamelCamel - www.CamelCamelCamel.com