SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO
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In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
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SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO
- 1. @joyannehawkins WAYS TO GET RESULTS with Local SEO10
- 2. @joyannehawkins Increasing Sales by 10% 1Tree Service in large urban city
- 3. @joyannehawkins Our Place “Home sweet home” “Tree Removal” Before After
- 4. @joyannehawkins Our Place “Home sweet home” Removed 7 Ineligible GMB Listings 4 were using mailboxes 2 were using virtual offices 1 was a duplicate listing
- 7. @joyannehawkins “Our trend prior to hiring your team had been negative or flat year over year. Currently they are up by 10%.
- 8. @joyannehawkins From Position #16 to #1 Dentist in Florida2
- 9. @joyannehawkins Our Place “Home sweet home” “Emergency Dentist” #16 #1
- 10. @joyannehawkins Our Place “Home sweet home” Primary Category holds more ranking weight
- 12. @joyannehawkins Our Place “Home sweet home” Category Changes 2018 ● Added 54 ● Removed 49 ● Updated 4
- 13. @joyannehawkins More than 12 categories that apply to dentists
- 14. @joyannehawkins Practitioner Listings “An individual practitioner is a public-facing professional, typically with his or her own customer base”.
- 17. @joyannehawkins Our Place “Home sweet home” Deceased/Retired Practitioners
- 19. @joyannehawkins Brand New: Google will now remove these upon request. Full details: http://bit.ly/gmbchange
- 20. @joyannehawkins Increased Organic Traffic by 45% Private Investigator in large urban city3
- 21. @joyannehawkins Our Place “Home sweet home” 150103 New Users from Google - Organic
- 22. @joyannehawkins Our Place “Home sweet home” Review Schema
- 23. @joyannehawkins Our Place “Home sweet home” Feb 1-28 CTR April 1-28 CTR Feb 1-28 Clicks April 1-28 Clicks Total 1.9% 2.3% 707 841 Page 1 3.7% 4.2% 221 313 Page 2 1% 1.4% 23 41 Page 3 0.7% 1% 21 35 Increase of 26.5%
- 24. @joyannehawkins Our Place “Home sweet home”
- 25. @joyannehawkins Our Place “Home sweet home”
- 26. @joyannehawkins “Given the interest in the topic, I’m surprised by the number of people in the SEO industry who continue to say you cannot use third-party ratings for LocalBusiness. - Martha van Berkel, CEO Schema App
- 27. @joyannehawkins Our Place “Home sweet home”
- 29. @joyannehawkins Increased Average Rating from 4.6 to 4.8 Dentist in Florida4
- 30. @joyannehawkins Negative Reviews are the worst.
- 31. @joyannehawkins Our Place “Home sweet home” ● She was board certified ● It was very easy to prove that with external public evidence.
- 32. @joyannehawkins Our Place “Home sweet home” ● She didn’t work across the street at the practice they named. ● It was very easy to prove that with external public evidence.
- 33. @joyannehawkins Our Place “Home sweet home” From 4.6 to 4.8
- 34. @joyannehawkins Removed 60% of Their Negative Reviews Attorney in Florida5
- 35. @joyannehawkins Review 1 ● User had reviewed 5 attorneys in different states. ● In one review she used wording that made it obvious she was an attorney herself. Reviews should be about the customer experience.
- 36. @joyannehawkins ● User left the exact same review for 2 of his locations. Duplicate reviews are [generally] not allowed. Review 2
- 37. @joyannehawkins “Had a close friend hire him and he is not experienced in trials and just advertises all the time gets bad results and should not practice law”. Reviews should be about your own experience. Review 3
- 38. @joyannehawkins 3 of 5 negative reviews removed.
- 42. @joyannehawkins Create a page about a very specific topic/service Step 1
- 44. @joyannehawkins Link to the page from your GMB landing page. Step 2
- 45. @joyannehawkins Our Place “Home sweet home” End Result
- 46. @joyannehawkins Increased GMB Listing Views by Over 300% Lawn Care in Urban Suburb7
- 47. @joyannehawkins Our Place “Home sweet home” Seasonal Business
- 48. @joyannehawkins Added Landscape Lighting Designer and Christmas Shop as categories in GMB.
- 49. @joyannehawkins Our Place “Home sweet home”
- 50. @joyannehawkins Change the Primary Category based on the season.
- 51. @joyannehawkins Captured 6x More Local Traffic Insurance Company in Utah8
- 52. @joyannehawkins Optimize for City vs State?
- 53. @joyannehawkins Utah had an Earthquake
- 54. @joyannehawkins Impressions Clicks [City] Searches 340 0 [State] Searches 15,500 1,230 [Service] Searches 7,897 205 State Clicks were 6x Higher
- 56. @joyannehawkins Our Place “Home sweet home”
- 57. @joyannehawkins Our Place “Home sweet home” “Near Me” Optimization
- 58. @joyannehawkins
- 61. @joyannehawkins Take Credit for 25% More Calls Insurance Company in Utah10
- 62. @joyannehawkins
- 63. @joyannehawkins Our Place “Home sweet home” Includes Calls from Ads
- 64. @joyannehawkins Our Place “Home sweet home” Clicks-to-Call ≠Calls
- 65. @joyannehawkins Our Place “Home sweet home” Only Tracks Mobile Calls
- 66. @joyannehawkins Our Place “Home sweet home” Doesn’t Track Unique Callers
- 67. @joyannehawkins Our Place “Home sweet home” Has Frequent Issues 44 Calls
- 68. @joyannehawkins Our Place “Home sweet home” Reality 18 Calls
- 69. @joyannehawkins Our Place “Home sweet home” http://bit.ly/searchlove3
- 73. @joyannehawkins Our Place “Home sweet home” 282 vs 380
- 74. @joyannehawkins Thank You! Subscribe to our free newsletter https://www.sterlingsky.ca/newsletter/ Get our local SEO training https://guide.localu.org Promo Code: SEARCHLOVE 3 Months Free [Offer Expires July 15]