SearchLeeds 2018 - Gerry White - Just Eat - The past, present and future of Mobile
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Everyone by now has realised that mobile has shifted from being a quick check when you are out of the house, to actually the primary device for many companies. Historically this presented challenges but rapidly it is developing into an opportunity as marketers can do far more as the opportunities within the mobile space will increase faster than any other source. Gerry’s talk provided a brief look into what is happening in the future and whether you can cash in on this.
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SearchLeeds 2018 - Gerry White - Just Eat - The past, present and future of Mobile
- 1. Past, the present and the future Twitter - @dergal #searchleeds
- 2. - History of the mobile web - Where we are today - 5 key technologies - & The future - Questions ? Twitter - @dergal #searchleeds
- 3. I think most of us are Nomophobic today… I blame Nokia Twitter - @dergal #searchleeds
- 4. 1999 Nokia 7110 first WAP phone
- 5. 2003 Nokia went weird
- 6. 2003 Nokia went weird
- 7. 2003 Nokia went weird
- 8. Nokia N Series 2005 Twitter - @dergal #searchleeds
- 11. 8gb microSD (vs 4gb) 5mp Camera 3G!!!! (vs 2g) TV Out GPS (iPhone couldn’t) Video (iPhone couldn’t) Cut and Paste! Twitter - @dergal #searchleeds
- 12. In 2008 – there is an app for that
- 13. (In 2018 – everythin g is an app)
- 14. 60% of apps have never been installed?
- 19. Twitter - @dergal #searchleeds
- 20. In 2015 – PWAs Progressive Web Apps
- 21. In 2015 – PWAs NOTE – Google just because Google say that Tinder is a good example, installing it on your phone to demo to colleagues, means you might sleep on the sofa …
- 23. ❑ Site is served over HTTPS ❑ Pages are responsive on tablets & mobile devices ❑ All app URLs load while offline ❑ Metadata provided for Add to Home screen ❑ First load fast even on 3G ❑ Site works cross-browser ❑ Page transitions don't feel like they block on the network ❑ Each page has a URL ❑ Site's content is indexed by Google ❑ Schema.org metadata is provided where appropriate ❑ Social metadata is provided where appropriate ❑ Canonical URLs are provided when necessary ❑ Pages use the History API ❑ Content doesn't jump as the page loads ❑ When tapped, inputs aren't obscured by the on screen keyboard ❑ Content is easily shareable from standalone or full screen mode ❑ Site is responsive across phone, tablet and desktop screen sizes ❑ Any app install prompts are not used excessively ❑ The Add to Home Screen prompt is intercepted ❑ First load very fast even on 3G ❑ Site uses cache-first networking ❑ Site appropriately informs the user when they're offline ❑ Provide context to the user about how notifications will be used ❑ Site dims the screen when permission request is showing ❑ Push notifications must be timely, precise and relevant ❑ Provides controls to enable and disable notifications ❑ User is logged in across devices via Credential Management API ❑ User can pay easily via native UI from Payment Request API.
- 25. Service Worker
- 26. Service Worker
- 27. Manifest JSON LD
- 29. The level of stress caused by mobile phone delays is greater than a horror movie Twitter - @dergal #searchleeds
- 30. https://erudite.agency/insights/ The level of stress caused by mobile phone delays is greater than a horror movie Twitter - @dergal #searchleeds
- 32. In 2017 – WebAssembly
- 34. In 2011 – meet Siri Twitter - @dergal #searchleeds
- 35. In 2014 – meet Alexa
- 39. Twitter - @dergal #searchleeds
- 43. Twitter - @dergal #searchleeds
- 46. √Ω
- 47. √Ω
- 51. Twitter - @dergal #searchleeds
- 60. getstoryline.com
- 61. In 2009 – AR was limited but Twitter - @dergal #searchleeds
- 62. In 2011 – DigitalLeeds game! Photo by Rick Harrison
- 63. In 2013 – AR was practical Twitter - @dergal #searchleeds
- 64. In 2015 – 360 YouTube Videos
- 65. In 2016 – Pokemon Go
- 66. 2018 – Spotlight Stories Twitter - @dergal #searchleeds
- 67. 2018 – ARCore bit.ly/arcoreapps Twitter - @dergal #searchleeds
- 69. Today? FIX THE BASICS https://www.youtube.com/watch?v=N1VJVz2JBX
- 71. The future … prediction! Twitter - @dergal #searchleeds
- 72. Twitter - @dergal #searchleeds
- 73. Twitter - @dergal #searchleedsMovie – Her
- 74. Twitter - @dergal #searchleedsMagic Leap 2018
- 75. Twitter - @dergal #searchleeds Privacy is a thing