SlideShare a Scribd company logo

Search Google Like a Pro

•Download as PPTX, PDF•
•
Globe Education Network
Globe Education Network

This document provides a 3-part summary of how Google search works: 1. Google has spiders that build an index of web pages by screening them for relevance to search terms. It analyzes links and popularity to evaluate each site. 2. When a search is performed, Google races through its index to find pages containing the search terms, analyzes relevance, and ranks pages based on usefulness. 3. Search operators like exclusion (-), inclusion (+), and phrase matching (" ") can help refine searches by including or excluding specific words. They provide more control over search results.

Related slideshows

Search Kwatkins
Search KwatkinsSearch Kwatkins
Search Kwatkins
 
Internet search techniques for K12
Internet search techniques for K12Internet search techniques for K12
Internet search techniques for K12
 
Lesson 3
Lesson 3Lesson 3
Lesson 3
 
1 of 26
Search Google like a Pro Click here to Watch the Recording! Alyssa Novak anovak@globeuniversity.edu http://globeeducationnetwork.com/library
How Search Works An Introduction
Questions About Search What does it mean to search an index of the web? What are spiders? How do they help build Google's index of the web? How does Google search its index when you enter a search query? How does Google decide what search results you really want?
How Search Works Google engineer Matt Cutts explains how Google Search decides which search results to give you, based on your search query.
What Does Google Do When You Search? Search the index: Analyze the web Evaluate each Rank the web When you click the pages for site's reputation: pages: Having Google Search relevance: Google Google looks at scrutinized the web button, Google screens web pages how often other pages in terms of races through its in the index to see websites link to their relevance to billions of web which ones are these pages to your search words, pages to find every most likely to have determine how Google presents page that contains what you're looking popular or useful your results, with the word or phrase for. each one is. what we believe are or group of words the most useful you've used. pages at the top.
Understanding Search Finding the Right Keywords to Use
What Matters In My Search Query? Think of a topic or question you would like to search for. Pick three or four keywords to use in your search query. What happens if you reorder them? Add capitalization or punctuation? What if you take out a word?
What Matters In My Search Query? Every word matters. 1 Try searching for [who], [the who], and [a who] Order matters. 2 Try searching for [blue sky] and [sky blue] Capitalization does not matter. 3 Try searching for [barack obama] and [Barack Obama] Punctuation does not matter. 4 Try searching for [red: delicious! apple?] and [red delicious apple] There are some exceptions! * Can you think of any? Click here for a few examples.
Keyword Search How do you come up with the right words to search for? Can you remember a time when you had trouble finding what you were looking for? What makes certain searches hard?
Tips For Better Searches Keep it simple. Describe what you want in as few terms as possible. 1 Think of how the page you want will be written. Use words that are 2 likely to appear on the page. Use descriptive, specific words. Avoid general or common words. 3
Think Before You Search What am I What do I want? What am I trying to looking for? find? What am I trying to find out? What keywords could I use in my How would I talk search query? about this? How would someone else talk about this? How can I Which of these keywords are common or describe this general words? Which would be more better? specific? Are there better words I could use? What kind of Do I want a definition, a database, a list, a results am I map, an image, a video, or something else? looking for?
Give It A Try! Pick a topic you want to find out about and brainstorm keywords to use in your search query. Remember: Keep it simple. Use descriptive words. Think of how the page you want will be written. And most importantly: Think before you search!
Google Search Operators Powering Up Your Search
What is an Operator? ! "" % * An operator is a symbol that modifies the words or numbers around it. & You already know some operators! + _ > () $ #
Google Search Operators In search, an operator changes your search query -- often with drastic results! These operators can help you tweak, refine, and narrow your search. There are seven basic operators in Google Search.
Search Tools Using Operators to Narrow Your Search
Exclusion (-) The minus symbol (-) excludes words from your search results. Try these searches: [panthers] [panthers -sports] What do you notice?
Inclusion (+) The plus symbol (+) makes sure the word it precedes is used exactly as you entered it. Try these searches: [buddhist] [+buddhist] What do you notice?
Similar Words (~) The tilde symbol (~) includes similar words in your search results. Try these searches: [food store] [~food ~store] What do you notice?
Multiple Words (OR) The boolean "or" (OR) includes one, the other, or both words in your search results. Try these searches: [curl straighten hair] [curl OR straighten hair] What do you notice?
Number Range (..) The dot-dot symbol (..) includes a range of numbers in your search results. Try these searches: [academy awards 1965] [academy awards 1965..1973] What do you notice?
Fill-in-the-Blank (*) The star or asterisk symbol (*) leaves space for a missing word in your search results. Try these searches: [dark and night] [dark and * night] What do you notice?
Exact Phrase (" ") Double quotes (" ") include only the exact phrase -- the exact words in the exact order you entered them -- in your search results. Try these searches: [alexander bell] ["alexander bell"] What do you notice?
Putting It All Together Can you think of particular examples when these search operators could help you? • Exclusion (-) • Inclusion (+) • Similar Words (~) • Multiple Words (OR) • Number Range (..) • Fill-in-the-Blank (*) • Exact Phrase (" ") Source: http://www.cashedge.com/pressRoom/news_070104_bst.html
This lesson was developed by: Trent Maverick Tasha Bergson-Michelson This lesson is licensed under a Creative Commons Attribution-Share- Alike license. You can change it, transmit it, and show it to other people. Just always give credit to Google.com ("Attribution"), and make sure that any works you make based on these lessons are also under the same Creative Commons Attribution-Share-Alike license ("Share-Alike"). http://creativecommons.org/licenses/by-sa/3.0/legalcode.
Comments? Questions? Alyssa Novak anovak@globeuniversity.edu http://globeeducationnetwork.com/library

More Related Content

Search Google Like a Pro

  • 1. Search Google like a Pro Click here to Watch the Recording! Alyssa Novak anovak@globeuniversity.edu http://globeeducationnetwork.com/library
  • 2. How Search Works An Introduction
  • 3. Questions About Search What does it mean to search an index of the web? What are spiders? How do they help build Google's index of the web? How does Google search its index when you enter a search query? How does Google decide what search results you really want?
  • 4. How Search Works Google engineer Matt Cutts explains how Google Search decides which search results to give you, based on your search query.
  • 5. What Does Google Do When You Search? Search the index: Analyze the web Evaluate each Rank the web When you click the pages for site's reputation: pages: Having Google Search relevance: Google Google looks at scrutinized the web button, Google screens web pages how often other pages in terms of races through its in the index to see websites link to their relevance to billions of web which ones are these pages to your search words, pages to find every most likely to have determine how Google presents page that contains what you're looking popular or useful your results, with the word or phrase for. each one is. what we believe are or group of words the most useful you've used. pages at the top.
  • 6. Understanding Search Finding the Right Keywords to Use
  • 7. What Matters In My Search Query? Think of a topic or question you would like to search for. Pick three or four keywords to use in your search query. What happens if you reorder them? Add capitalization or punctuation? What if you take out a word?
  • 8. What Matters In My Search Query? Every word matters. 1 Try searching for [who], [the who], and [a who] Order matters. 2 Try searching for [blue sky] and [sky blue] Capitalization does not matter. 3 Try searching for [barack obama] and [Barack Obama] Punctuation does not matter. 4 Try searching for [red: delicious! apple?] and [red delicious apple] There are some exceptions! * Can you think of any? Click here for a few examples.
  • 9. Keyword Search How do you come up with the right words to search for? Can you remember a time when you had trouble finding what you were looking for? What makes certain searches hard?
  • 10. Tips For Better Searches Keep it simple. Describe what you want in as few terms as possible. 1 Think of how the page you want will be written. Use words that are 2 likely to appear on the page. Use descriptive, specific words. Avoid general or common words. 3
  • 11. Think Before You Search What am I What do I want? What am I trying to looking for? find? What am I trying to find out? What keywords could I use in my How would I talk search query? about this? How would someone else talk about this? How can I Which of these keywords are common or describe this general words? Which would be more better? specific? Are there better words I could use? What kind of Do I want a definition, a database, a list, a results am I map, an image, a video, or something else? looking for?
  • 12. Give It A Try! Pick a topic you want to find out about and brainstorm keywords to use in your search query. Remember: Keep it simple. Use descriptive words. Think of how the page you want will be written. And most importantly: Think before you search!
  • 14. What is an Operator? ! "" % * An operator is a symbol that modifies the words or numbers around it. & You already know some operators! + _ > () $ #
  • 15. Google Search Operators In search, an operator changes your search query -- often with drastic results! These operators can help you tweak, refine, and narrow your search. There are seven basic operators in Google Search.
  • 16. Search Tools Using Operators to Narrow Your Search
  • 17. Exclusion (-) The minus symbol (-) excludes words from your search results. Try these searches: [panthers] [panthers -sports] What do you notice?
  • 18. Inclusion (+) The plus symbol (+) makes sure the word it precedes is used exactly as you entered it. Try these searches: [buddhist] [+buddhist] What do you notice?
  • 19. Similar Words (~) The tilde symbol (~) includes similar words in your search results. Try these searches: [food store] [~food ~store] What do you notice?
  • 20. Multiple Words (OR) The boolean "or" (OR) includes one, the other, or both words in your search results. Try these searches: [curl straighten hair] [curl OR straighten hair] What do you notice?
  • 21. Number Range (..) The dot-dot symbol (..) includes a range of numbers in your search results. Try these searches: [academy awards 1965] [academy awards 1965..1973] What do you notice?
  • 22. Fill-in-the-Blank (*) The star or asterisk symbol (*) leaves space for a missing word in your search results. Try these searches: [dark and night] [dark and * night] What do you notice?
  • 23. Exact Phrase (" ") Double quotes (" ") include only the exact phrase -- the exact words in the exact order you entered them -- in your search results. Try these searches: [alexander bell] ["alexander bell"] What do you notice?
  • 24. Putting It All Together Can you think of particular examples when these search operators could help you? • Exclusion (-) • Inclusion (+) • Similar Words (~) • Multiple Words (OR) • Number Range (..) • Fill-in-the-Blank (*) • Exact Phrase (" ") Source: http://www.cashedge.com/pressRoom/news_070104_bst.html
  • 25. This lesson was developed by: Trent Maverick Tasha Bergson-Michelson This lesson is licensed under a Creative Commons Attribution-Share- Alike license. You can change it, transmit it, and show it to other people. Just always give credit to Google.com ("Attribution"), and make sure that any works you make based on these lessons are also under the same Creative Commons Attribution-Share-Alike license ("Share-Alike"). http://creativecommons.org/licenses/by-sa/3.0/legalcode.
  • 26. Comments? Questions? Alyssa Novak anovak@globeuniversity.edu http://globeeducationnetwork.com/library

Editor's Notes

  1. In this short webinar we will learn strategies to search for information on the web.