Saving Time & Optimizing Your Workflow - For Web Developers by Nick Adkins

Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports. MivaCon 2016, Friday session 1.

Robyn Johnson, Amazon Expert, will be sharing how to use Amazon and Ebay in order to increase your sales velocities, brand awareness, and profits. Each market has it’s own nuances. In this session we will give you the base knowledge to not only manage your presence on multiple marketplaces but to generate consistent revenue streams. With the increasing popularity of Amazon, and especially Amazon Prime, the traffic these marketplaces bring can no longer be ignored. MivaCon 2016, Friday session 1.

Tarot decks, tea leaves, scrying, or your crazy uncle's trick knee; all popular ways to predict the future. When it comes to the every-changing realm of UI and UX on the web, the best way to know the future is to keep up-to-date with the latest technologies and techniques. Instead of having to read about it, you will be creating the new trends and standards. MivaCon 2016, Thursday session 3.

Jeff Barto of Norton/Symantec gave a presentation on how trust drives ecommerce differentiation and conversions. He discussed how a lack of trust prevents many consumers from shopping online and results in lost potential sales. Specifically, security, reliability, and price were cited as top concerns. Barto suggested that by addressing these concerns through solutions demonstrating prevention of fraud and resolution of issues, retailers can convert concerns into confidence to differentiate themselves and increase conversions and repeat purchases. He highlighted the benefits several companies found through A/B testing trust-building solutions. Attendees were offered a free trial through Symantec to test solutions and measure impact on their site.

1) The document discusses best practices for order fulfillment, including different fulfillment options like shipping from stock, drop shipping, outsourcing to 3PLs, and using Fulfilled by Amazon. 2) It addresses merchant pain points with inventory management, scaling operations, missed marketing opportunities, and returns management. 3) Tips are provided for selecting a fulfillment strategy based on products, market, orders, company capabilities, and cost considerations. Information technology is highlighted as key to better managing third party fulfillment.

By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout. MivaCon 2016, Thursday session 3.

What does it take to be number one? This seems to be a reoccurring question for both web store owners and developers when it comes to controlling the coveted top spot. This session will go over the best practices for On-Page SEO using Miva Merchant, as well as recommendations for 2016 and beyond to help your site increase its rankings and stay current with today’s changing Search Engine algorithms. MivaCon 2016, Thursday session 2.

Every minute that you spend wrangling an inefficient daily workflow is a wasted opportunity for creativity and profit. Join us to learn the latest techniques for optimizing your web development projects in Miva Merchant. You’ll streamline operations, reduce demands on staff, consume less resources, and free up more time for creation and expansion. MivaCon 2016, Thursday session 2.

I have a coupon for that! With the new discount and marketing features built into version 9 you now have the power to unlock Miva Merchant price groups. Learn how these vital new features work and how to use them for advanced marketing within your online store. Miva Merchant 9 gives you an enterprise level discount engine right at your fingertips. MivaCon 2016, Thursday session 2

2016 consumers are demanding authentic brands they can experience, not just buy from. EYStudios’ CEO Eric Yonge will show how to wow current and new customers with an engaging brand that exists online as well as offline. From improving usability to crafting an expert “voice,” Eric will reveal powerful steps that will benefit your bottom line and stun your competition! MivaCon 2016, Thursday session 1.

Smooth, efficient order processing is absolutely vital for a successful online business, and is an excellent way to build customer loyalty and trust. Learn how to master managing order status, splitting shipments, shipping labels, and automated customer email sequences at the heart of your revenue. MivaCon 2016, Thursday session 1.

In this essential introductory course, we’ll explore the basics of Miva Merchant, a powerful, professional grade ecommerce application designed for all levels of ecommerce merchants. Learn how Miva "thinks" in a practical, easy-to-follow workshop, and start unlocking your business potential MivaCon 2016, Thursday session 1

Learn how to combine WordPress with your Miva Merchant Store to provide a better customer experience, content management and use the power of WordPress to take your store to the next level. This includes tips and tricks for using both platforms together, how to share assets and match your Miva Theme to WordPress and important security considerations when using WordPress alongside your Miva Store. MivaCon 2016, Thursday session 1

We have a look and the core functionality of the Miva Merchant software, discussing everyday workflow for merchants including managing products, categories, and site navigation in your store.

Miva Merchant's new ReadyThemes are not only free, high-quality responsive themes, but they also pair with new admin functionality to allow you to better manage your existing store's content, navigation, featured products and marketing images. This session will guide you through the new themes available, as well as show you how to integrate ReadyTheme features into your existing Miva store.