Partner Event Slides - 24 April 2014
- 1. Six Enterprise Cloud Adoption
Patterns
ianmas@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist
- 2. What’s in this talk?
What is Cloud Computing & how did Amazon get into it?
Why are businesses adopting it so quickly?
Six common patterns for Enterprise Cloud Adoption
- 5. Consumer
Business
Tens of millions of active
customer accounts
8 countries:
US, UK, Germany, Japan,
France, Canada, China,
Italy
Seller
Business
Sell on Amazon websites
Use Amazon technology
for your own retail website
Leverage Amazon’s
massive fulfilment center
network
IT Infrastructure
Business
Cloud computing
infrastructure for hosting
web-scale solutions
Hundreds of thousands of
registered customers in
over 190 countries
- 6. AWS Mission
Enable businesses and
developers to use web
services* to build scalable,
sophisticated applications.
*What people now call ‘the cloud’
- 9. A broad and deep platform helps customers"
build sophisticated, scalable applications
#2: Platform Breadth
- 10. Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net
OpsWorks
CloudFormation
Containers & Deployment
(PaaS)
Management &
Administration
IAM
CloudWatch
CloudTrail
APIs and SDKs
Management Console
Cloud HSM
Command Line Interface
Direct Connect
Route 53
VPC
Networking
Analytics
Data Pipeline
Redshift
EMR
Kinesis
SWF
SNS
SQS
CloudSearch
SES
AppStream
CloudFront
Application Services
WorkSpaces
Regions
Availability Zones
Content Delivery POPs
Storage Gateway
S3
EBS
Glacier
Import/Export
DynamoDB
ElastiCache
Storage
Compute
Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load Balancer
EC2
Auto Scaling
- 11. Support
Certification
Training
Professional Services
Technology Partners
Consulting Partners
AWS Marketplace
Ecosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net
OpsWorks
CloudFormation
Containers & Deployment
(PaaS)
Management &
Administration
IAM
CloudWatch
CloudTrail
APIs and SDKs
Management Console
Cloud HSM
Command Line Interface
Direct Connect
Route 53
VPC
Networking
Analytics
Data Pipeline
Redshift
EMR
Kinesis
SWF
SNS
SQS
CloudSearch
SES
AppStream
CloudFront
Application Services
WorkSpaces
Regions
Availability Zones
Content Delivery POPs
Storage Gateway
S3
EBS
Glacier
Import/Export
DynamoDB
ElastiCache
Storage
Compute
Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load Balancer
EC2
Auto Scaling
- 14. Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand!
Reserved!
Spot
3
Save more
money as you
grow bigger
Tiered pricing!
Volume discounts!
Custom pricing
4
Economies-of-scale
provide lower costs
than companies can
do on their own
2
42 price reductions
since 2006!
#4: Cost Savings and Flexibility
- 18. 70% reduction in"
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP
SAP
Reduced dev and test
environment costs
Oracle
- 19. #2: New Workloads
Product
prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological
data
research
Global deals
engine
Video
streaming
SIM card
credit
News
distribution
App streaming
Firmware
upgrades
Mobile games
Mobile music
discovery
- 20. #3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment
leasing app
Operational
applications
Export data to AWS for
analytics processing
- 21. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems
- 22. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
- 23. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015
- 24. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…!
operating data centers is
not one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating !
to AWS in 18 months
- 25. Join us at AWS Summit London on 30 April
aws.amazon.com/aws-summit-2014/london
AWS_UKI
Editor's Notes
- no script
- 2nd big reason people are moving so fast to the cloud is breadth of services/features/geo AWS has
If want to build new businesses from scratch or move some/all workloads to cloud, need a broad array of services and features to make this happen and not have to piecemeal it
- And, the Cloud isn’t in one or two regions in the world
Talk to ability to run in 10 regions in minutes, including in our newest region in China, which is available in limited preview.
- Transition to price reductions
- DropBox
Pinterest
AirBnB
Instagram
Flipboard
- Shell
Netflix
Samsung
GE
Philips
Pfizer
Bristol-Myers Squibb
Intuit
CBA
Suncorp
- GE: A new manufacturing collaboration application, which allows GE engineers to collaborate on materials, models, simulation, and equipment in an ITAR-compliant environment on AWS.
Expedia
Qantas Group
Vodafone Italy
Adobe Systems
Ubisoft
- SunPower Corporation:
A leading global solar technology and energy solutions provider,
Uses AWS to help meet compliance requirements for disaster recovery, enabling SunPower to successfully expand into the leasing market.
The company also saves $120,000 annually over using a traditional hosting provider.
- BMS: used Amazon's services to build a research cloud.
Gives these scientists the ability to run thousands and thousands of clinical trial simulations so they can optimize design. This allows them to reduce the number of human subjects used in a study, reducing its length and frequency of data collection, and ultimately cost to conduct.
- Significant portions of the Wall Street Journal, dozens of mobile and tablet apps worldwide, along with back-office apps are migrating from traditional, statically provisioned data centers, resulting in a 9X increase in AWS usage in the past 12 months.
APIs made it possible to integrate with their legacy technologies, without concern for what it was developed in.
Share development globally, in minutes, using CloudFormation.
After evaluating the infrastructure and making the business case internally, News Corp, and their parent company, are migrating 3000 applications by the end of January 2015, resulting in a global saving of $100M in infrastructure costs.
- TRANSITION: Charles Philips, CEO from Infor