This document provides tips for salespeople, including speaking in the future tense, validating problems, listening to customers, removing hurdles, and creating an easy "yes" for customers. It suggests getting referrals, being a thought leader, staying positive, and following up on connections through emails, meetings, and social media to sell more by solving customer problems.
15. The Email.
Subject: Referral from Jane Smith
Hi x,
Jane Smith from Big Co suggested I get in touch.
We’ve just finished a cool project for them - link
I’m working on something that solves a problem you have
I’m going to be in town on these days
Can I buy you a coffee?