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SALES FOR 

PEOPLE
Sales for Normal People
YOU’RE GOING TO SELL MORE WHEN YOU FIX PEOPLE’S PROBLEMS. 

(TIP: SPEAK IN THE FUTURE TENSE)
DON’T HAVE A CRAP PRODUCT
ALWAYS LOOK FOR EASY WINS
TALK TO MORE PEOPLE
VALIDATE YOURSELF
LISTEN. REPEAT. SOLVE.
GET RID OF ANY HURDLES
CREATE AN EASYYES. 

THEN ASK THE QUESTION.
GREAT
TO REPEAT.
SOME TIPS
The Get In.
The Email.
Subject: Referral from Jane Smith

Hi x,

Jane Smith from Big Co suggested I get in touch.
We’ve just finished a cool project for them - link

I’m working on something that solves a problem you have
I’m going to be in town on these days
Can I buy you a coffee?
The Plane Ride.
The Referral.
The Thought Leader.
The Positive Person.
The Audit.
mark@makematic.com
@makematic

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Sales for Normal People