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Saikat Sarkar Digital Marketing Capabilities & Strength

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Saikat Sarkar
Saikat Sarkar

Hi Linkedin Folks, Greetings!!! Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer with Digital activation. I can help clients to find Brand awareness & visibility in digital space & eventually biz expansion (sales, leads). Having all most 9+ years of experience in digital marketing, I have expertise in SEO, SEM, SMM, SMO, CRO, ORM, Digital PR, Traffic, Leads, Branding, Native Content Advertising, Media Buying, Campaign Launch, Traditional and Digital Marketing mix. Handled projects from Education Sector, Health Sector, Travel & Tourism, Bank Sector, Kitchen Appliances, Home Decor, Fashion & Lifestyle, Real Estate, FMCG, Government Clients and many more. My specialities include digital media, Result-driven & ROI focused UX/UI, Information Architecture, Consumer Behavior, Brand Awareness, and lead focused omnichannel marketing campaigns. Regards Saikat

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Saikat Sarkar - Digital Marketing Profile M y C a p a b i l i t i e s & S t r e n g t h
By SAIKAT SARKAR V e r s i o n - 1 . 0
Introductory: Hi Folks, Greetings!!! Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer with Digital activation. I can help clients to find Brand awareness & visibility in digital space & eventually biz expansion (sales, leads). Having all most 9+ years of experience in digital marketing, I have expertise in SEO, SEM, SMM, SMO, CRO, ORM, Digital PR, Traffic, Leads, Branding, Native Content Advertising, Media Buying, Campaign Launch, Traditional and Digital Marketing mix. Handled projects from Education Sector, Health Sector, Travel & Tourism, Bank Sector, Kitchen Appliances, Home Decor, Fashion & Lifestyle, Real Estate, FMCG, Government Clients and many more. My specialities include digital media, Result-driven & ROI focused UX/UI, Information Architecture, Consumer Behavior, Brand Awareness, and lead focused omnichannel marketing campaigns. Regards
My Objectives: a. Creating brand awareness & visibility in digital space & eventually biz expansion (sales, leads) for any online business b. Leading contributor to a Digital Marketing team c. Taking fresh challenges & fixing
My Key Responsibility Area (KRA): a. SEO Strategy & Execution b. Paid Ads (Google + Facebook + YouTube) - Strategy & Execution c. Online Media Buying - Strategy & Execution d. SMO - Strategy & Execution e. Weekly, Interim & Monthly Reporting f. Contributing in proposals for Business Development team while required g. Converting low performing projects towards convincing phases h. Enriching existing accounts with new scope addition i. Communicating with account managers, creative, development & execution team for in time execution j. Preparing project wise weekly, monthly deliverables according to the previous month lack & distributing to team
How I Use Digital Channels
1. Paid media – Google ads, Facebook ads, Bloggers campaign, Native Content Advertisement, Press Release, Marketplace Promotion 2. Own media – website, social media, Blog, E-mailers, Content, Creative 3. Earned media – Wikipedia, Social Comments, Reviews, Social Mention, Online Reputation, Brand Listening Digital Channels Available To Us: (P.O.E.M)
Saikat Sarkar Digital Marketing Capabilities & Strength
1. Sales & Leads (Biz Expansion) 2. Engagement – comments, likes, shares 3. Website visits 4. Video channel subscription 5. Email subscription 6. Brand followers 7. Brand listening, online reputation Expectations From My Digital Promotions:
Saikat Sarkar Digital Marketing Capabilities & Strength
My Major SEO Responsibilities: SEO Deliverables - Metrics Objective Working Span Pre-Fetch Program - Business understanding & market analysis Every MonthBusiness, Product or service understanding) + Business / Service goal, target area, competitors, scope of ranking & conversions in the competitors cloud (based on SEO hygenic factor analysis) Starter Program KPI Improvement Every Month a. Website audit & analysis - (Technical & UX, UI & SXO aspects) b. Keyword research [According to business scope & buyers intent (Informative, Buying, Comparative etc.)], Organic Conversion (Sales, lead) improvement c. Information Architecture improvement scope according to keyword research & UX, UI e. Tracking setup & access On The Site Ranking & Conversion Every Month a. Direct (Website) & Indirect (Blog) pages & topic creation plan with all technical fixing, concept note & mandates for each content creation - 5-6 content per month (as per situation) of 550-600 words (Direct + Indirect) b. Inner pages mock up creation with the best UX & UI for conversion & engagement c. Indirect content (Blog) technical fixing & UX, UI mandates d. Next step Marketing & CRO (Conversion Rate Optimization) back up plan according status e. Content marketing & network creation f. LSI (Latent Semantic Indexing) keywords targeting as per scope g. Conversion Tracking module (Goal set up, Email enquiries tracking) h. Lead quality analysis and content refreshment accordingly
My Major SEO Responsibilities: SEO Deliverables - Metrics Objective Working Span Off The Site Traffic Improvement Every Month a. Quora Question & Answers b. PPT & PDF sharing (in issue, slideshare etc.) c. Image Sharing ( like imgur, flickr etc.) d. Social Bookmarking (Reddit, Tumblr, Medium etc.) e. Promotion in Brand Name Protection profiles Local SEO (As Per Requirement) Knowledge Graph & Local Search Presence Improvement Every Month a. Centre Location wise Google Business Listing optimization [Title, Description, Time, Appointment & Website URL, NAP (Name, Address & Phone No), User Name, service line, images etc.] b. Map optimization (Pin point) c. Local popular directories & business listing websites with same NAP & other conditions (Both Paid & Free) d. Indirect content (mainly blog) inclusion according to location based search intent f. Review monitoring & prompt answers for local search related help
My Major SEO Responsibilities: SEO Deliverables – Metrics Objective Working Span Support Work Analysis Every Month a. Monitoring Level: Routine Ranking, Clicks, Queries, Impression & CTR analysis Backlink , broken links, spam, error status checking & fixing Audience footfall analysis Reporting Success & Next Objective Measurement Every Montha. Benchmark Report (one time) - From where we are starting according to SEO KPIs b. Interim Report (Every Month in between 15th- 20th) c. Monthly Report (Every Month in between 5th)
Major SMO Involvements: 1. All set up activities – accounts, ads etc 2. Monthly post calendar preparation and sharing and discussion 3. 12/14 creatives a month with copy(from copy writer) 4. Adaptations and post to other channels apart from FB and Insta 5. Ad promotion, strategies and management of those ads 6. Tracking and reporting
Major Paid Ads Involvement: PPC Campaigns I. Profile analysis II. Keyword analysis III. Campaign creation IV. Adcopy creation V. Bidding setup VI. Performance monitoring & tracking Remarketing Campaign I. Cookies setup II. Campaign creation III. Creative copy write IV. Remarketing conversion code implementation V. Standard & dynamic remarketing VI. Landing page optimization
How to Reach Me: Get in Touch: +91 – 7063727008 WhatsApp: +91 – 7063727008 Email: sarkar.saikat009@gmail.com saikatseo40@gmail.com LinkedIn: https://www.linkedin.com/in/saikat-digital-sarkar/
THANK YOU! Let’s Start

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Saikat Sarkar Digital Marketing Capabilities & Strength

  • 1. Saikat Sarkar - Digital Marketing Profile M y C a p a b i l i t i e s & S t r e n g t h
  • 2. By SAIKAT SARKAR V e r s i o n - 1 . 0
  • 3. Introductory: Hi Folks, Greetings!!! Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer with Digital activation. I can help clients to find Brand awareness & visibility in digital space & eventually biz expansion (sales, leads). Having all most 9+ years of experience in digital marketing, I have expertise in SEO, SEM, SMM, SMO, CRO, ORM, Digital PR, Traffic, Leads, Branding, Native Content Advertising, Media Buying, Campaign Launch, Traditional and Digital Marketing mix. Handled projects from Education Sector, Health Sector, Travel & Tourism, Bank Sector, Kitchen Appliances, Home Decor, Fashion & Lifestyle, Real Estate, FMCG, Government Clients and many more. My specialities include digital media, Result-driven & ROI focused UX/UI, Information Architecture, Consumer Behavior, Brand Awareness, and lead focused omnichannel marketing campaigns. Regards
  • 4. My Objectives: a. Creating brand awareness & visibility in digital space & eventually biz expansion (sales, leads) for any online business b. Leading contributor to a Digital Marketing team c. Taking fresh challenges & fixing
  • 5. My Key Responsibility Area (KRA): a. SEO Strategy & Execution b. Paid Ads (Google + Facebook + YouTube) - Strategy & Execution c. Online Media Buying - Strategy & Execution d. SMO - Strategy & Execution e. Weekly, Interim & Monthly Reporting f. Contributing in proposals for Business Development team while required g. Converting low performing projects towards convincing phases h. Enriching existing accounts with new scope addition i. Communicating with account managers, creative, development & execution team for in time execution j. Preparing project wise weekly, monthly deliverables according to the previous month lack & distributing to team
  • 6. How I Use Digital Channels
  • 7. 1. Paid media – Google ads, Facebook ads, Bloggers campaign, Native Content Advertisement, Press Release, Marketplace Promotion 2. Own media – website, social media, Blog, E-mailers, Content, Creative 3. Earned media – Wikipedia, Social Comments, Reviews, Social Mention, Online Reputation, Brand Listening Digital Channels Available To Us: (P.O.E.M)
  • 9. 1. Sales & Leads (Biz Expansion) 2. Engagement – comments, likes, shares 3. Website visits 4. Video channel subscription 5. Email subscription 6. Brand followers 7. Brand listening, online reputation Expectations From My Digital Promotions:
  • 11. My Major SEO Responsibilities: SEO Deliverables - Metrics Objective Working Span Pre-Fetch Program - Business understanding & market analysis Every MonthBusiness, Product or service understanding) + Business / Service goal, target area, competitors, scope of ranking & conversions in the competitors cloud (based on SEO hygenic factor analysis) Starter Program KPI Improvement Every Month a. Website audit & analysis - (Technical & UX, UI & SXO aspects) b. Keyword research [According to business scope & buyers intent (Informative, Buying, Comparative etc.)], Organic Conversion (Sales, lead) improvement c. Information Architecture improvement scope according to keyword research & UX, UI e. Tracking setup & access On The Site Ranking & Conversion Every Month a. Direct (Website) & Indirect (Blog) pages & topic creation plan with all technical fixing, concept note & mandates for each content creation - 5-6 content per month (as per situation) of 550-600 words (Direct + Indirect) b. Inner pages mock up creation with the best UX & UI for conversion & engagement c. Indirect content (Blog) technical fixing & UX, UI mandates d. Next step Marketing & CRO (Conversion Rate Optimization) back up plan according status e. Content marketing & network creation f. LSI (Latent Semantic Indexing) keywords targeting as per scope g. Conversion Tracking module (Goal set up, Email enquiries tracking) h. Lead quality analysis and content refreshment accordingly
  • 12. My Major SEO Responsibilities: SEO Deliverables - Metrics Objective Working Span Off The Site Traffic Improvement Every Month a. Quora Question & Answers b. PPT & PDF sharing (in issue, slideshare etc.) c. Image Sharing ( like imgur, flickr etc.) d. Social Bookmarking (Reddit, Tumblr, Medium etc.) e. Promotion in Brand Name Protection profiles Local SEO (As Per Requirement) Knowledge Graph & Local Search Presence Improvement Every Month a. Centre Location wise Google Business Listing optimization [Title, Description, Time, Appointment & Website URL, NAP (Name, Address & Phone No), User Name, service line, images etc.] b. Map optimization (Pin point) c. Local popular directories & business listing websites with same NAP & other conditions (Both Paid & Free) d. Indirect content (mainly blog) inclusion according to location based search intent f. Review monitoring & prompt answers for local search related help
  • 13. My Major SEO Responsibilities: SEO Deliverables – Metrics Objective Working Span Support Work Analysis Every Month a. Monitoring Level: Routine Ranking, Clicks, Queries, Impression & CTR analysis Backlink , broken links, spam, error status checking & fixing Audience footfall analysis Reporting Success & Next Objective Measurement Every Montha. Benchmark Report (one time) - From where we are starting according to SEO KPIs b. Interim Report (Every Month in between 15th- 20th) c. Monthly Report (Every Month in between 5th)
  • 14. Major SMO Involvements: 1. All set up activities – accounts, ads etc 2. Monthly post calendar preparation and sharing and discussion 3. 12/14 creatives a month with copy(from copy writer) 4. Adaptations and post to other channels apart from FB and Insta 5. Ad promotion, strategies and management of those ads 6. Tracking and reporting
  • 15. Major Paid Ads Involvement: PPC Campaigns I. Profile analysis II. Keyword analysis III. Campaign creation IV. Adcopy creation V. Bidding setup VI. Performance monitoring & tracking Remarketing Campaign I. Cookies setup II. Campaign creation III. Creative copy write IV. Remarketing conversion code implementation V. Standard & dynamic remarketing VI. Landing page optimization
  • 16. How to Reach Me: Get in Touch: +91 – 7063727008 WhatsApp: +91 – 7063727008 Email: sarkar.saikat009@gmail.com saikatseo40@gmail.com LinkedIn: https://www.linkedin.com/in/saikat-digital-sarkar/