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Rutu digital marketing ppt

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Digital marketing courses in pcmc
What is Digital Marketing? 2 Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
3 Digital Marketing Basics Agenda  Search Engine Optimization(SEO)  Social Media Optimization(SMO)  Search Engine Marketing(SEM)  Web Analytics  E-Mail Marketing  Online Reputation Management(ORM)  Affiliate Marketing & Adsense  YouTube Marketing
Search engine optimization (SEO) : Digital marketing courses in pcmc the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Social media optimization (SMO) ◦ Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. 5
Search Engine Marketing ◦ Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. 6
Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Insight on user behaviors and needs, and how the site meets those needs.
8 Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third- party ads.
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Rutu digital marketing ppt

  • 2. What is Digital Marketing? 2 Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
  • 3. 3 Digital Marketing Basics Agenda  Search Engine Optimization(SEO)  Social Media Optimization(SMO)  Search Engine Marketing(SEM)  Web Analytics  E-Mail Marketing  Online Reputation Management(ORM)  Affiliate Marketing & Adsense  YouTube Marketing
  • 4. Search engine optimization (SEO) : Digital marketing courses in pcmc the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
  • 5. Social media optimization (SMO) ◦ Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. 5
  • 6. Search Engine Marketing ◦ Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. 6
  • 7. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Insight on user behaviors and needs, and how the site meets those needs.
  • 8. 8 Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third- party ads.
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