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1
By:
Dr. Muhammad Iqbal,
iqbalarfeen@gmail.com
www.MyOpenUniversity.com
 Introduction to Social Media
 Growth of Social Media
 3-Phases of Education Technology
 Social Networking Tools
 Benefits of Social Media
2
Presentation Sequence
MyOpenUniversity.com
Objectives
To provide General Awareness
about the Social Media; and
How to get benefited from it?
Social Media Awareness Seminar
• Journalists;
4
• Reporters;
• Photographers;
Media is a Mass Communication
Social Media Awareness Seminar
MyOpenUniversity.comO N E WAY C O M M U N I C AT I O N
Social Media is an interactive communication
– where You can interact with the media
5
Social Media Awareness Seminar
MyOpenUniversity.com
A Collection of individual
with Similar Interests
6
Social Media Awareness Seminar
MyOpenUniversity.com
7
A Social Network is a connection of
Like-minded People around the World
Social Media Awareness Seminar
MyOpenUniversity.com
8
From Pigeon to:
 Horses to Post-person
 Letters and Cards to Email and eCards
 Social Media – Facebook, Twitter, Wiki
Social Media Awareness Seminar
MyOpenUniversity.com
Web 1.0 is a Basic
• You can create a website
• Someone can visit
• People can gather information
9
Web 1.0
Its One-Way Communication
Social Media Awareness Seminar
MyOpenUniversity.com
Web 2.0 [known
as Social Media] is
an Interactive
10
Facebook, Twitter,
Skype, LinkedIn, Wiki
etc.
Social Media Awareness Seminar
Web 2.0
MyOpenUniversity.com
11
Access to 50 Million Users
Social Media Awareness Seminar
38 years
13 years
4 years
3 years
less than a year
MyOpenUniversity.com
MyOpenUniversity.com 12
38 yrs
13 yrs
4 yrs
3 yrs
0.9 yrs
13
Time to Reach 10 Million Users
Social Media Awareness Seminar
MyOpenUniversity.com
• Google Look-up 200,000,000 for info/DAY
• 100 Billion Clicks per DAY
• 55 Trillion LINKS
• 2 Billion Emails per SECOND
• 1 Million IM per SECOND
• Facebook – 355,000,000 Users
• Linked In – 50,000,000 Users
• Twitters – 50,000,000 Users
14
Research Statistics – social media
Social Media Awareness Seminar
MyOpenUniversity.com
• Obama used Facebook to win in 2008
• Arab Revolution – 2010, Social Media was Used
• 100 + Videos are uploaded in 4 minutes
• 100% students said they visit Wikipedia
• Wikipedia has over 15 million Articles
• 80% companies use Social Media for Recruitment
15
Social Media Awareness Seminar
Research Statistics – social media
MyOpenUniversity.com
• Online out-performed Face-to-Face Learner
• Student spend:
5 hours/week on YouTube
31 hours/week on Internet
 90% Online participation
 100% Class participation
• Its time to Re-Think Teaching
16
Social Media Awareness Seminar
Research Statistics – US Education Dept.
MyOpenUniversity.com
• It is the really Teacher who brings
technology to the class
17
3 phases of educational technology
“Any teacher that can be replaced
by technology deserves to be”
Social Media Awareness Seminar
MyOpenUniversity.com
18
3 phases of educational technology
Social Media Awareness Seminar
Phase # 1 Chalk-Board to Overhead Projector
Phase # 2 Text-books to eBooks (Searching online)
Phase # 3 Technology integration: Publish, Share, and
Social Networking
MyOpenUniversity.com
19
3 phases of educational technology
Social Media Awareness Seminar
MyOpenUniversity.com
Tools for Social networking
Digg.com
StumbleUpon
Friend Feed
eAcademy
EmpireAvenue
Reddit
Skype
Wiki
Blogs
Facebook
LinkedInGoogle +
Twitter
Social Media Awareness Seminar
20
• Lack of knowledge
• Permission Forms
• Fear of miss-use
• Not Enough Time
• Parents worries
• Just don’t want to Try -
Change
21
Resistance to Use of S/Media in Education?
Social Media Awareness Seminar
MyOpenUniversity.com
• Bigger Social Platform
• User Generated Content
• Handy & Scalable
• Building Relationships
• Global Connecting
• Customer Services
• Gaining Goodwill
22
Benefits of Using Social Media
Social Media Awareness Seminar
MyOpenUniversity.com
• Make You Credible
• Increase Referrals
• New Relationships
• Outstanding Visibility
• Trust Building
• Perceived Expert
23
Social Media Awareness Seminar
Benefits of Using Social Media
MyOpenUniversity.com
Connecting Teachers, Students, Parents through:
 Upload and share files, assignments and
responses
 Blogs: writing comments, lessons, upcoming
events
 Classroom Webpage: links information,
documents, due dates, contact information
24
Social Media Awareness Seminar
Benefits of Using Social Media
MyOpenUniversity.com
Professional Directory: for Students - who is doing
what, where and how?
Individual Profiles for students sharing what they
are doing, where and how?
Updates: Career tools;
internship, employers, networking, sharing
pictures
Career Navigator for students providing info about
job market, magazine, and volunteer programs
Opportunity for Educators to stay connected with
their Students and Alumni….
MyOpenUniversity.com 25
Social Media Awareness Seminar
Benefits of Using Social Media
• Be Honest and Transparent
• Write What You Know
• Be Responsive and Trustworthy
• Disagree Professionally
• Virtual Handshake
– Ask Permission
– Write a Personal Email
– Its OK to decline or ignore
MyOpenUniversity.com 26
Social Media Awareness Seminar
Social Media – Best Practices
Largest Social Network
• 200,000,000 + Users
• 3rd Populous Country
MyOpenUniversity.com 27
Populous
countries – Rank
– China
– India
– Facebook
– USA
– Indonesia
– Brazil
– Pakistan
– Bangladesh
Social Media Awareness Seminar
Social Media Tool - Facebook
• Log In
28
 Birthday Reminders
 Chatting – one on one or groups
 Games – lot available
 Pictures – sharing and timelines
 Network – for:
 Socializing
 Academic; or
 Job Search or Professional
or
• Sing up
name@gmail.com ……….
Social Media Awareness Seminar
Capitalize on Facebook
Personal Page
MyOpenUniversity.com 29
Social Media Awareness Seminar
Capitalize on Facebook
30
Privacy setting:
Public
Friends
Friends of Friends
Specific people
Only me
Social Media Awareness Seminar
Fair Use of Facebook
MyOpenUniversity.com
“Tell me… I will Forget
MyOpenUniversity.com 31
Social Media Awareness Seminar
Involve me …. I will Understand”
Show me… I may Remember
Confucius Said:
MyOpenUniversity.com 32
“We don’t have a
choice on
whether we DO
Social Media.
The Question is
How Well We DO
it”
Moving to web 3.0
Social Media Awareness Seminar
Therefore,
• Get Involved through:
 Discussion Boards;
 Facebook and Blogs;
 Wikis and Twitter;
 Google and other Social Media
MyOpenUniversity.com 33
Social Media Awareness Seminar
MyOpenUniversity.com 34
Listen Collaborate
Participate
Become a Valuable
Member of the
Community
Social Media Awareness Seminar
MyOpenUniversity.com 35
Dr. Muhammad Iqbal
HR Professional
& Social Media Strategist
/iqbalarfeen
/iqbalarfeen
/iqbalarfeen
@iqbalarfeen
iqbalarfeen@gmail.com
www.MyOpenUniversity.com
Thanks– any Question, please

More Related Content

Role of Social Media in Education

  • 2.  Introduction to Social Media  Growth of Social Media  3-Phases of Education Technology  Social Networking Tools  Benefits of Social Media 2 Presentation Sequence MyOpenUniversity.com
  • 3. Objectives To provide General Awareness about the Social Media; and How to get benefited from it? Social Media Awareness Seminar
  • 4. • Journalists; 4 • Reporters; • Photographers; Media is a Mass Communication Social Media Awareness Seminar MyOpenUniversity.comO N E WAY C O M M U N I C AT I O N
  • 5. Social Media is an interactive communication – where You can interact with the media 5 Social Media Awareness Seminar MyOpenUniversity.com
  • 6. A Collection of individual with Similar Interests 6 Social Media Awareness Seminar MyOpenUniversity.com
  • 7. 7 A Social Network is a connection of Like-minded People around the World Social Media Awareness Seminar MyOpenUniversity.com
  • 8. 8 From Pigeon to:  Horses to Post-person  Letters and Cards to Email and eCards  Social Media – Facebook, Twitter, Wiki Social Media Awareness Seminar MyOpenUniversity.com
  • 9. Web 1.0 is a Basic • You can create a website • Someone can visit • People can gather information 9 Web 1.0 Its One-Way Communication Social Media Awareness Seminar MyOpenUniversity.com
  • 10. Web 2.0 [known as Social Media] is an Interactive 10 Facebook, Twitter, Skype, LinkedIn, Wiki etc. Social Media Awareness Seminar Web 2.0 MyOpenUniversity.com
  • 11. 11 Access to 50 Million Users Social Media Awareness Seminar 38 years 13 years 4 years 3 years less than a year MyOpenUniversity.com
  • 12. MyOpenUniversity.com 12 38 yrs 13 yrs 4 yrs 3 yrs 0.9 yrs
  • 13. 13 Time to Reach 10 Million Users Social Media Awareness Seminar MyOpenUniversity.com
  • 14. • Google Look-up 200,000,000 for info/DAY • 100 Billion Clicks per DAY • 55 Trillion LINKS • 2 Billion Emails per SECOND • 1 Million IM per SECOND • Facebook – 355,000,000 Users • Linked In – 50,000,000 Users • Twitters – 50,000,000 Users 14 Research Statistics – social media Social Media Awareness Seminar MyOpenUniversity.com
  • 15. • Obama used Facebook to win in 2008 • Arab Revolution – 2010, Social Media was Used • 100 + Videos are uploaded in 4 minutes • 100% students said they visit Wikipedia • Wikipedia has over 15 million Articles • 80% companies use Social Media for Recruitment 15 Social Media Awareness Seminar Research Statistics – social media MyOpenUniversity.com
  • 16. • Online out-performed Face-to-Face Learner • Student spend: 5 hours/week on YouTube 31 hours/week on Internet  90% Online participation  100% Class participation • Its time to Re-Think Teaching 16 Social Media Awareness Seminar Research Statistics – US Education Dept. MyOpenUniversity.com
  • 17. • It is the really Teacher who brings technology to the class 17 3 phases of educational technology “Any teacher that can be replaced by technology deserves to be” Social Media Awareness Seminar MyOpenUniversity.com
  • 18. 18 3 phases of educational technology Social Media Awareness Seminar Phase # 1 Chalk-Board to Overhead Projector Phase # 2 Text-books to eBooks (Searching online) Phase # 3 Technology integration: Publish, Share, and Social Networking MyOpenUniversity.com
  • 19. 19 3 phases of educational technology Social Media Awareness Seminar MyOpenUniversity.com
  • 20. Tools for Social networking Digg.com StumbleUpon Friend Feed eAcademy EmpireAvenue Reddit Skype Wiki Blogs Facebook LinkedInGoogle + Twitter Social Media Awareness Seminar 20
  • 21. • Lack of knowledge • Permission Forms • Fear of miss-use • Not Enough Time • Parents worries • Just don’t want to Try - Change 21 Resistance to Use of S/Media in Education? Social Media Awareness Seminar MyOpenUniversity.com
  • 22. • Bigger Social Platform • User Generated Content • Handy & Scalable • Building Relationships • Global Connecting • Customer Services • Gaining Goodwill 22 Benefits of Using Social Media Social Media Awareness Seminar MyOpenUniversity.com
  • 23. • Make You Credible • Increase Referrals • New Relationships • Outstanding Visibility • Trust Building • Perceived Expert 23 Social Media Awareness Seminar Benefits of Using Social Media MyOpenUniversity.com
  • 24. Connecting Teachers, Students, Parents through:  Upload and share files, assignments and responses  Blogs: writing comments, lessons, upcoming events  Classroom Webpage: links information, documents, due dates, contact information 24 Social Media Awareness Seminar Benefits of Using Social Media MyOpenUniversity.com
  • 25. Professional Directory: for Students - who is doing what, where and how? Individual Profiles for students sharing what they are doing, where and how? Updates: Career tools; internship, employers, networking, sharing pictures Career Navigator for students providing info about job market, magazine, and volunteer programs Opportunity for Educators to stay connected with their Students and Alumni…. MyOpenUniversity.com 25 Social Media Awareness Seminar Benefits of Using Social Media
  • 26. • Be Honest and Transparent • Write What You Know • Be Responsive and Trustworthy • Disagree Professionally • Virtual Handshake – Ask Permission – Write a Personal Email – Its OK to decline or ignore MyOpenUniversity.com 26 Social Media Awareness Seminar Social Media – Best Practices
  • 27. Largest Social Network • 200,000,000 + Users • 3rd Populous Country MyOpenUniversity.com 27 Populous countries – Rank – China – India – Facebook – USA – Indonesia – Brazil – Pakistan – Bangladesh Social Media Awareness Seminar Social Media Tool - Facebook
  • 28. • Log In 28  Birthday Reminders  Chatting – one on one or groups  Games – lot available  Pictures – sharing and timelines  Network – for:  Socializing  Academic; or  Job Search or Professional or • Sing up name@gmail.com ………. Social Media Awareness Seminar Capitalize on Facebook
  • 29. Personal Page MyOpenUniversity.com 29 Social Media Awareness Seminar Capitalize on Facebook
  • 30. 30 Privacy setting: Public Friends Friends of Friends Specific people Only me Social Media Awareness Seminar Fair Use of Facebook MyOpenUniversity.com
  • 31. “Tell me… I will Forget MyOpenUniversity.com 31 Social Media Awareness Seminar Involve me …. I will Understand” Show me… I may Remember Confucius Said:
  • 32. MyOpenUniversity.com 32 “We don’t have a choice on whether we DO Social Media. The Question is How Well We DO it” Moving to web 3.0 Social Media Awareness Seminar
  • 33. Therefore, • Get Involved through:  Discussion Boards;  Facebook and Blogs;  Wikis and Twitter;  Google and other Social Media MyOpenUniversity.com 33 Social Media Awareness Seminar
  • 34. MyOpenUniversity.com 34 Listen Collaborate Participate Become a Valuable Member of the Community Social Media Awareness Seminar
  • 35. MyOpenUniversity.com 35 Dr. Muhammad Iqbal HR Professional & Social Media Strategist /iqbalarfeen /iqbalarfeen /iqbalarfeen @iqbalarfeen iqbalarfeen@gmail.com www.MyOpenUniversity.com Thanks– any Question, please

Editor's Notes

  1. To provide awareness of Social Media platform so that you can gain insight on how to benefit from the Social Media;To motivate participants to share positive knowledge on the Social Media
  2. What is a Media?What is Social Networking?Why is it Social?Lets start with the basics. Most people think of the media as: Journalist; Photographer; and Reporters this is a social communication but one-way
  3. Social Media is an interactive communication – Two-way; where the Reader, viewer, and listener can interact with the mediaThinks about the website where you can caste a vote; like-it; rate it; etc. that is an interaction, so that is a social media
  4. What about Social Networking? How is that different from social media?A network is a collection of individual with similar interests; it can be anything like gardening, motorcycling, cooking, or education. People can form a network to argue, to publish and to share
  5. What is Web 1.0Basic where you can create a websiteSomeone can visit to learn about your stuff whatever you want to promote, like your idea, creation, product or servicesPeople visit website to gather informationIts One-Way CommunicationWhat is Web 2.0Its another dimension – Two-Way CommunicationAt the same time a lot of conversation is going onFacebook is web 2.0, so Twitter, LinkedIn and hundreds of other sites
  6. What is Web 1.0Basic where you can create a websiteSomeone can visit to learn about your stuff whatever you want to promote, like your idea, creation, product or servicesPeople visit website to gather informationIts One-Way CommunicationWhat is Web 2.0Its another dimension – Two-Way CommunicationAt the same time a lot of conversation is going onFacebook is web 2.0, so Twitter, LinkedIn and hundreds of other sitesWeb 3.0 – it’s a black hole – eating up everything; will surpas brain
  7. Yellow pages; Newspapers; TV ads and commercials – no longer attract the consumersPeople find information straight to the internetYou have access to internet at home; offices; cars; and in your pocketGoogle have 200.000.000 look up for information every SINGLE dayPeople look up like-minded people sharing information online Kevin Kelly is north American social media expert. A black hole eating up everything - is a region of space-time from which nothing, not even light, can escape.Obama sweep in election – slogan “The Change we believe in”; the Arab Revolutions; - the Social Media motivate and ignite people to respond. Social Media empower people, business and community all around the worldInstead of overloading thousands of social media sites, have most popular sites:Find people interested in your product or services from
  8. Online Learners out-performed those who received face-to-face InstructionStudent spend up-to 5 hours a week on YouTube53% of students had a smart phone…pocket computerStudents spend 31 hours a week on the internetKindergartens are learning on iPods NOT ON chalkboardTeens now spend more time listening/watching media than talking99% of them participate onlineOnly 10% reported participating in classIt is time to RE-THINK teaching!
  9. “Any teacher that can be replaced by technology deserves to be”David Thornburg, Ph. D. Award winner FuturistIts really you [teacher, manager, executive, advocate] who bring technology to the class/office/workplaceAll three phases are equally important and overlapping to some degreePhase 1 – dynamic presentation replacing chalk-board like video, PowerPoint, and multimedia presentation engaging studentsPhase – 2: text-books are replaced with eBooks or other form of electronics technology – online sources, Content Access: search, research, wikis, etc.Phase – 3: Students engagement are for 21st Century technology integration. This phase change the way teachers teachIt is: CommunicationCollaboration; and Creation
  10. “Any teacher that can be replaced by technology deserves to be”David Thornburg, Ph. D. Award winner FuturistPublish: Assignment, projects, surveys,eMagazine, info about Alumni University Schedule, Employers information for internshipShare: Your stuff – eNotes, tips and solutions promote university Corporate Social Responsibilities Promote partners Share with Family, Friends, Students, mentors/counselorNewworking meet people ask questions answer questions handle complaints and compliments
  11. “Any teacher that can be replaced by technology deserves to be”David Thornburg, Ph. D. Award winner FuturistPublish: Assignment, projects, surveys,eMagazine, info about Alumni University Schedule, Employers information for internshipShare: Your stuff – eNotes, tips and solutions promote university Corporate Social Responsibilities Promote partners Share with Family, Friends, Students, mentors/counselorNewworking meet people ask questions answer questions handle complaints and compliments
  12. Dozens of social networking tools are available – some of popular tools including SkypeSkype: is mostly a free tool that allows you to chat with other usersAllows you to make phone calls and videoMost popular options are: Chat and Video CallsYou can archive your conversationsMore than two people can participate or join a Skype callTwitter – an other social networking toolAllows you to follow people who have similar interest no matter where they are in the worldWhen you follow someone formally you see anything they post called ‘tweet’ Blogs: Educators use Twitters but many prefer using their professional Blogs to shareA blog is an online journal you can pick-up the thread of the topic and add some input/experience to it creating a learning environmentTypically blog is on the host of a website - Reader can post questions, comments or add their views on the posts
  13. Helpful sites for students / business / lawyersAny technology used in Education should have strategy to address: academics, attendance, and culture: IM to parents / students where is he/she, etc. progress and home-work, projectsWe (Teachers) need to know what’s available? What are the benefits? How to engage [talk to through the channel they like social media] the studentsDigital CitizenDSL – Digital as a Second LanguageControl: time management; privacy issues, be responsible users
  14. Therefore, provide contents NOT commercialsTo make high perceived value services:Use You Tube – Broadcast YourselfWrite article on web like EzineMake your won mini websiteHave blogs or Do anything on social media that:delivers contents like how-to videoAnswer questions of area of your expertiseWrite and reply emails – stay in touchAdvantages of social mediaMake you a credibleIncrease referralsNew relationshipsDemand high pricesOutstanding visibilityFamiliarityTrustOffer your product or servicesPerceived as expertIt make you TOP OF MIND
  15. Therefore, provide contents NOT commercialsTo make high perceived value services:Use You Tube – Broadcast YourselfWrite article on web like EzineMake your won mini websiteHave blogs or Do anything on social media that:delivers contents like how-to videoAnswer questions of area of your expertiseWrite and reply emails – stay in touchAdvantages of social mediaMake you a credibleIncrease referralsNew relationshipsDemand high pricesOutstanding visibilityFamiliarityTrustOffer your product or servicesPerceived as expertIt make you TOP OF MIND
  16. Social Media is Growing QuicklyBe its part to Receive Real BenefitsBe a valuable Member of CommunityGives multiple benefits for your Web Presence
  17. Facebook – is another social networking toolIn Facebook you can participate both in public and private conversationsThe “LIKE” feature make it easy to find commonalityYou can set privacy sharing your posts
  18. As a Facebook user you can have only your friends, friends of your friends to see what you postYou have 200 friends that give access to a lot of people opportunity to see your picture you post on the FacebookOnce the picture is in cyber-space, it is there FOREVER You can delete it from your account but the 200 your friends and 200 their friends he posting your picture to all of their friends – them reported to their friendsThat is true to anything you post on any site – comments, links, videos, stories
  19. Web 3.0 is like a black-hole: eating up everythingWeb 3.0 would surpase Human Brain
  20. Collaborate: work together especially on intellectual efforts