Roland Frasier Traffic & Conversion Presentation January 2014
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Roland Frasier presentation on Conversion Funnel Optimization given at the Traffic & Conversion Summit in San Diego, January 2014
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Roland Frasier Traffic & Conversion Presentation January 2014
- 1. Conversion Funnel Optimization How we optimize conversion funnels
- 2. What Can It Mean To Your Business? Monthly Revenues for Digital Marketer Group in December 2013 Were 238% of Revenues in January 2013 The increase was primarily due to implementation & optimization of the 5 things you will learn in this presentation
- 3. Will This Work For Me?
- 6. 5 Things Conversion Funnel
- 7. Black Friday Bootcamp Component Of Funnel • Trip Wire • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 5.6% 32.8% 61.6% 67.2%
- 8. Consulting Book Component Of Funnel • Lead Magnet • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 20% 56% 24% 44%
- 110. Info Product Funnel
- 114. The Typical 5 Things Funnel