SlideShare a Scribd company logo
how to brand like a

ROCK STAR
                BY SLIDES THAT ROCK
At SLides That Rock,
music is part of our DNA.
SO WE GOT REALLY
EXCITED WHEN WE
FOUND THIS BOOK!
3
    THINGS WE LEARNeD ABOUT

    rock star
    branding!
STAND OUT


1
KISS
ROCK STAR BRANDING
KISS IS DIFFERENT
        IS NOT THE BEST
MAKEUP, PYROTECHNICS AND ALTER-EGOS
THEY STAND OUT!
IN 1983 KISS REMOVED THE MAKEUP
KISS              Mötley Crüe




JUST ANoTHER ROCK BAND WITH LONG HAIR
KISS WAS NO LONGER UNIQUE. FANS LEFT.
BUT KISS CAME BACK - WITH MAKEUP!
NOW ON TOUR - WITH Mötley Crüe!
BEING ‘THE BEST’ IS SUBJECTIVE
BEING UNIQUE IS NOT
STAND OUT AND ATTRACT!
MINI COOPER
BE CONSIsTENT


2
AC*DC
ROCK STAR BRANDING
GREATNESS STARTS WITH A CLEAR AND
CONSISTENT IDENTITY
since 1974 AC*DC HAS BEEN ABOUT ONE THING
ROCK’N’ROLL
20 ROCK
   OF THEIR SONG TITLES
   CONTAIN THE WORD
ANGUS YOUNG HAS ALWAYS PERFORMED IN
SCHOOL UNIFORM AND PLAYED THE GIBSON SG
ALL THEIR ALBUMS Have AC*DC
WRITTEN IN THE SAME FONT (SQUEALER)
CLEAR CONSISTENT IDENTITY!
MCDONALDS
BUILD A TRIBE


3
JIMMY BUFFETT
ROCK STAR BRANDING
IT’S MUCH MORE THAN MUSIC.
IT’S A LIFESTYLE!
THE CAREFREE LIFE
ON A TROPICAL BEACH
FUELED BY MARGARITAS,
 MUSIC AND SUNSHINE
JIMMY BUFFETT GAVE UP CONTROL
 AND LET HIS FANS BUILD A TRIBE
PARROT HEADS
LOCAL CHAPTERS
CONVENTIONS
EVEN A GAME ON FACEBOOK
BUILD A TRIBE! Fans recruit fans
HARLEY DAVIDSON
3
    THINGS WE LEARNeD ABOUT

    rock star
    branding!
1. STAND OUT
2. BE CONSISTENT
3. BUILD A TRIBE
YOU WILL FIND
MORE AWESOME STUFF
    IN THE BOOK.
THE AUTHOR, STEVE
JONES, DID NOT ASK OR
  PAY US TO DO THIS
   PRESENTATION.

   WE JUST THINK
  THE BOOK ROCKS!
NOW GO
  ROCK
  YOUR BRAND!

BY SLIDES THAT ROCK
PHOTO CREDITS
IN THIS PRESENTation we have used a number of ROCK STAR photos
 where we have not been able to determine the actual owner.

 We HONOR and respect THEse UNKNOWN PHOTOGRAPHERS for theIR
                       AWESOME WORK.

 By using these images, we might very well have F*cked up and
 BROKen a few copyright laws. We do not want THE FBI or hells
angels to show up at our house. if we have messed up your life by
            using your photo, let us know. RESPECT.
SLIDES
        that rock


www.slidesthatrock.com   @slidesthatrock

More Related Content

ROCK STAR BRANDING