Rich Answers & Featured Snippets in Search
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All the latest on what's going on with Google's rich answers in their search results. This includes examples of queries, some fun ones where Google gets it wrong, and the procedure we developed for how you can get them for yourself.
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Rich Answers & Featured Snippets in Search
- 1. @stonetemple / +Eric Enge www.stonetemple.com Google’s Rich Answers and Featured Snippets
- 2. @stonetemple / +Eric Enge www.stonetemple.com Who Am I? Columnist & Contributor CEO & Founder 50+ person Digital Marketing and SEO agency
- 3. @stonetemple / +Eric Enge www.stonetemple.com Little Known Fact I had Brain Surgery in 2003
- 4. @stonetemple / +Eric Enge www.stonetemple.com Nope – Didn’t Get a USB Slot Installed
- 5. @stonetemple / +Eric Enge www.stonetemple.com “The destiny of [Google’s search engine] is to become that Star Trek computer, and that’s what we are building.” Google’s Amit Singhal
- 6. @stonetemple / +Eric Enge www.stonetemple.com Examples of Rich Answers
- 7. @stonetemple / +Eric Enge www.stonetemple.com Apples vs Oranges
- 8. @stonetemple / +Eric Enge www.stonetemple.com Small Changes in Queries Bring Very Different Results
- 9. @stonetemple / +Eric Enge www.stonetemple.com Featured Snippets Are Drawn From Websites
- 10. @stonetemple / +Eric Enge www.stonetemple.com Example Sequence
- 11. @stonetemple / +Eric Enge www.stonetemple.com Who Is Tom Brady?
- 12. @stonetemple / +Eric Enge www.stonetemple.com Where Was He Born?
- 13. @stonetemple / +Eric Enge www.stonetemple.com How Tall is He?
- 14. @stonetemple / +Eric Enge www.stonetemple.com Does He Have Children?
- 15. @stonetemple / +Eric Enge www.stonetemple.com Who is His Spouse?
- 16. @stonetemple / +Eric Enge www.stonetemple.com When is His Next Game?
- 17. @stonetemple / +Eric Enge www.stonetemple.com Let’s Look At Some Data!
- 18. @stonetemple / +Eric Enge www.stonetemple.com We Conducted a Massive Study
- 19. @stonetemple / +Eric Enge www.stonetemple.com Increase in Rich Answers of 38%! Overall Growth in Rich Answers
- 20. @stonetemple / +Eric Enge www.stonetemple.com Includes a Table 1,285 exampl es found 22,607 examples found Increased 12x!
- 21. @stonetemple / +Eric Enge www.stonetemple.com 220 examples found Up 110% Movie and Menu Results – Shows Tabs
- 22. @stonetemple / +Eric Enge www.stonetemple.com Question Only Partially Answered 12,884 examples found Up 17% Ellipses
- 23. @stonetemple / +Eric Enge www.stonetemple.com Complete List Result With Link to Source All List Results include a link to the source 8,829 examples found Up 55%
- 24. @stonetemple / +Eric Enge www.stonetemple.com Has a Form 20,657 examples found Up 162%
- 25. @stonetemple / +Eric Enge www.stonetemple.com Includes a Chart 13,669 examples found Up Over 200X!
- 26. @stonetemple / +Eric Enge www.stonetemple.com Includes Link to Follow On Actions 172 examples found Up 55%
- 27. @stonetemple / +Eric Enge www.stonetemple.com Is Google Providing Proper Attribution? Why Do Some Have No Attribution? 1.Nearly All Cases are Public Domain Data 2.Some Cases of Licensed Data as Well 67.5% Do Include Attribution Down 9.7% 32.5% Do Not Include Attributio n
- 28. @stonetemple / +Eric Enge www.stonetemple.com Don’t Build an SEO Strategy Based on Public Domain Data
- 29. @stonetemple / +Eric Enge www.stonetemple.com Google Makes Mistakes
- 30. @stonetemple / +Eric Enge www.stonetemple.com
- 31. @stonetemple / +Eric Enge www.stonetemple.com
- 32. @stonetemple / +Eric Enge www.stonetemple.com
- 33. @stonetemple / +Eric Enge www.stonetemple.com The Rich Get Richer?
- 34. @stonetemple / +Eric Enge www.stonetemple.com Google Uses Many Domains With Lower Authority 54.0% of Domains Used Have a Domain Authority Less Than 60
- 35. @stonetemple / +Eric Enge www.stonetemple.com Domain Authority of 47
- 36. @stonetemple / +Eric Enge www.stonetemple.com Jumped Over Wikipedia!
- 37. @stonetemple / +Eric Enge www.stonetemple.com Simple Clear Answer to the Question
- 38. @stonetemple / +Eric Enge www.stonetemple.com Got The Rich Answer Lost The Rich Answer
- 39. @stonetemple / +Eric Enge www.stonetemple.com Title Tag Entices Click Through
- 40. @stonetemple / +Eric Enge www.stonetemple.com Domain Authority of 38
- 41. @stonetemple / +Eric Enge www.stonetemple.com More Items Will Drive More Clicks
- 42. @stonetemple / +Eric Enge www.stonetemple.com Ranks Number 5 Normally
- 43. @stonetemple / +Eric Enge www.stonetemple.com Simple Direct Answer to the Question
- 44. @stonetemple / +Eric Enge www.stonetemple.com Got The Rich Answer
- 45. @stonetemple / +Eric Enge www.stonetemple.com How Can I Get Me Some? Yes, We Ran a Test
- 46. @stonetemple / +Eric Enge www.stonetemple.com How To Implement a NoFollow? We Started With a List of Common Questions How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header?
- 47. @stonetemple / +Eric Enge www.stonetemple.com We Published 5 New Pages on May 20th
- 48. @stonetemple / +Eric Enge www.stonetemple.com We Included Transcripts With an Outline of Clear Steps
- 49. @stonetemple / +Eric Enge www.stonetemple.com The Content Provided a Lot More Info Than Just the “How To”
- 50. @stonetemple / +Eric Enge www.stonetemple.com We Shared One of The URLs on Google+
- 51. @stonetemple / +Eric Enge www.stonetemple.com We Submitted the URLs in Search Console
- 52. @stonetemple / +Eric Enge www.stonetemple.com Bingo! Saw This Within 3 Days of Publishing the Content
- 53. @stonetemple / +Eric Enge www.stonetemple.com Identify a Simple Question Provide a Direct Answer Make it Easy for Users (and Google) to Find 1 2 4 Offer Valued Added Info3
- 54. @stonetemple / +Eric Enge www.stonetemple.com Schema Not Required
- 55. @stonetemple / +Eric Enge www.stonetemple.com FAQ Pages Not a Good Format to Use For This
- 56. @stonetemple / +Eric Enge www.stonetemple.com Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 962-8474 www.stonetemple.com Thank You!