Revitalizing Dry Content: A Lesson In Engagement
- 1. Revitalizing Dry Content: ALesson In Engagement with Tim Buteyn, President, ThinkingKap Learning Solutions Inc. Tara Dwyer, Webinar Coordinator eLearning Learning Tim Buteyn, President ThinkingKap Learning Solutions Inc. April 12th, 2023 9:30am PDT, 12:30pm EDT, 5:30pm BST featuring moderated by
- 2. Started and run by a successful group of digital media entrepreneurs, Aggregage Is reimagining and building out the next generation of business media in a way that meets the needs and expectations of today's business professionals and B2B marketers. Using social media, machine intelligence, smart algorithms, and big data, Aggregage's ever-growing portfolio of industry sector focused verticals delivers the most engaging and relevant content to each industry's professionals. Learn more at aggregage.com
- 3. TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). Aheadset is recommended. TO USE YOUR TELEPHONE: You must select "Use Telephone" after joining and call in using the numbers below. United States: +1 (631) 992-3221 Access Code: 130-231-374 Audio PIN: Shown after joining the webinar Click on the Questions panel to engage with the speaker!
- 4. Tim Buteyn President, ThinkingKap Learning Solutions Inc.
- 7. What We’ll do Today LEARN strategies for motivating learners, even when you’re given boring content. UNDERSTAND what makes a course boring, and what you can do to capture learners’ attention and bring your courses to life. DISCOVER techniques that convert a course from dry and boring to relevant and engaging. EXPERIENCE examples of motivating course techniques across a spectrum of dry topics.
- 8. Revitalizing Your Content WHAT MAKES CONTENT DRY AND BORING?
- 9. What are some of the dry and boring topics that you had to create eLearning courses on? What do you think…
- 10. What Makes eLearning Boring? • Too few or confusing visual elements • Robotic or monotone narration • Content not relevant • Repetitive presentation methods • Too easy
- 11. What techniques can you use to capture learners’ attention and bring your courses to life? • Remember that looks matter! • Humanize your course • Diversify learning styles • Make it relevant • Provide adequate challenges
- 12. LOOKS MATTER Revitalizing Your Content
- 13. Manage First Impressions - Example
- 14. The Importance Of Design • Manage First Impressions • Organization Counts • Use Interesting and Creative Visuals
- 15. Manage First Impressions • Learners’ first impression is visual, so make it count! • Disorganized or unprofessional visuals undermine credibility. • Good looking courses garner respect and help with engagement.
- 16. Manage First Impressions - Example
- 17. Visual Organization Counts It’s not just about the aesthetics! Can learners pick out the key points? Yes! Can they determine how facts and concept relate to one another? Do they know where to focus first?
- 18. Visual Organization Counts • Placement and color How information is presented on the page to make it clear and easy to understand Visual Design / Visual Organization
- 19. Visual Organization Counts Move learners through materials more easily Increased learner satisfaction and retention Show relationships between concepts Emphasize most important information
- 20. Good Visual Organization • Keep it simple • Use white space • Follow a visual hierarchy • Emphasize important information • Use presentation methods that support better comprehension
- 21. Organization Counts - Example
- 22. Use Interesting And Creative Visuals • Align visual and vocal tone • Ensure images are relevant to content • Evoke an emotional connection to content
- 23. Interesting And Creative Visuals - Example vs
- 24. Interesting And Creative Visuals - Example vs
- 25. Looks Matter! Wrap-Up • What your course looks like matters. • Professional-looking, well- organized courses increase engagement.
- 26. Revitalizing Your Content HUMANIZE YOUR COURSE
- 27. People/Social Interaction VS Anywhere/Anytime Poorly executed eLearning can be robotic Humanize eLearning • Use Casual, Approachable Language • Voice Matters • Leverage Emotion Make a conscious effort to humanize our courses
- 28. Use Casual, Approachable Language • Write and narrate your courses the way people speak in day-to-day life. • If you aren’t writing the way people are used to hearing, you’re losing your engagement. What to avoid… • Text to speech • Unnatural speech patterns
- 29. Voice Matters • Courses with narration perform better • Avoid text-to-speech or DIY narration • Spring for a professional There’s more to great narration than a nice voice!
- 30. Voice Matters - Example You should now be familiar with some of the stigmatizing attitudes and misconceptions associated with substance use disorder and medications for opioid use disorder, as well as the truth behind the myths. “ ”
- 31. Leverage Emotion Why don’t people use this technique in training? • Emotional reactions hook a learner’s attention, resulting in better retention. Emotional connections… • Tie all of us together • Add that human element to your courses • Help create strong mental connections • Impact with learner recall
- 32. Leverage Emotion - Example
- 33. Leverage Emotion - Example What are some ways you’ve used emotion?
- 34. Humanize Your Course Wrap-Up • Use everyday language • Make sure narrator sounds clear and approachable. • Leverage emotion to create mental connections that aid retention.
- 35. DIVERSIFY LEARNING STYLES Revitalizing Your Content
- 36. Matching Learning Styles Debate There are different ways of presenting information… And different ways that people process information… Multiple studies show matching learning styles provides no benefit
- 37. Mixing it up makes for a more interesting and engaging course… • Visual • Auditory • Kinesthetic Diversify is Key!
- 38. Diversity Is Key – Visual Example
- 39. Diversity Is Key – Auditory Instructional techniques that employ auditory learning … • Lecture • Audio and video clips • Small group or classroom discussions It’s these subtleties that make auditory learning memorable
- 40. Diversity Is Key – Kinesthetic Example
- 41. Diversify Learning Styles Wrap-Up
- 42. Revitalizing Your Content RELEVANCY IS CRITICAL
- 43. • Connect Content to Behaviors • Add Realistic Activities • Tailor the Learning Experience How To Make Your Content Relevant “Shouldn’t it be obvious how the training relates to the learner? If it wasn’t relevant, we wouldn’t be asking them to take the training.”
- 44. Connect Content to Behaviors Don’t just focus on the information… …focus on the behaviors you want to change. • What do you want them to do with the information? • How should it shape their decisions or actions?
- 45. Connect Content to Behaviors - Example
- 46. Add Realistic Activities • Help learners see how content applies to their work • Gives learners a safe place to practice Make sure activities and examples aren’t specific only to a small subset of your audience.
- 47. Realistic Activities - Example
- 48. Tailor the Learning Experience Interview learners to determine content/activities… • If content only applies to some • To leverage role-specific scenarios Use a pretest/test-out strategy… • To focus learning time where it’s needed • To shorten training time
- 49. Tailor the Learning Experience - Example
- 50. Relevancy is Critical Wrap-Up • Demonstrate how the content impacts decisions actions • Give learners the opportunity to practice application using realistic and relevant activities • Tailor the learning experience to make it more relevant
- 51. Revitalizing Your Content PROVIDE ADEQUATE CHALLENGE
- 52. • Don’t Make it Too Easy • Failure Doesn’t Impede Success • Balance Hard and Fair • Provide Feedback How to Adequately Challenge Learners Failure is capable of teaching people in ways success cannot
- 53. Too Easy Equals Boring Success does not equal motivation, overcoming challenges does! • Incorrect answer choices should be realistic. • Avoid fake or “humorous” options.
- 54. Failure Doesn’t Impede Success • Don’t be afraid to let learners fail. • The right kind of failure can be a successful motivator. • In life, we learn more from our failures than our successes.
- 55. Failure Doesn’t Impede Success - Example
- 56. Balance Hard and Fair Challenging is good… …trick questions are unfair. Determine the right level of challenge… • What kinds of challenges do they face? • What level of complexity is required? • Does it align with course objectives? • Does align with the learners’ job requirements?
- 57. Failure Doesn’t Impede Success - Example
- 58. Feedback Feedback is critical… Correct and incorrect responses are teaching opportunities! Explain why certain answers are right… …and why others are wrong
- 59. Tailor Feedback to Question Type One Attempt Correct feedback explains why answer is right Incorrect feedback reveals right answer and explains why answer is wrong Multiple Attempts Correct feedback explains why answer is right Incorrect feedback explains why answer is wrong and hints at right answer
- 60. Provide Adequate Challenge Wrap-Up • Too easy = boring • Find the right level of challenge • Allow learners to fail, but provide feedback
- 64. /in/timbuteyn/ President ThinkingKap Learning Solutions, Inc. Tim Buteyn thinkingkaplearning.com Tara Dwyer Webinar Coordinator eLearning Learning /in/dwyertara/ elearninglearning.com Q&A eBook Download www.ThinkingKapLearning.com/create- engaging-elearning/