Retailing
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Retail refers to the last stage of moving goods to consumers. Retailers sell goods in small quantities directly to consumers. In India, retail is dominated by the unorganized sector, with the organized sector experiencing rapid growth. Modern retail formats like shopping malls, department stores, and hypermarkets are growing, while traditional formats like weekly markets and village fairs remain important. Location, customer experience, and merchandise are key factors for success in apparel retail.
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Retailing
- 2. Retail - derived from the French word retaillier, which means to cut off a piece or to break bulk. Retailer - defined as a dealer or a trader who sells goods in small quantities or who repeats or relates Retailing - considered as the last stage in the movement of goods or services to the consumer.
- 3. “Indian retailing is the least competitive and least saturated of all global market.”
- 4. Historic/Rural Traditional/Pervasive Government Modern Formats/ Reach Reach Supported International Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls PDS Outlets Khadi Stores Cooperatives Convenience Stores Mom and Pop/Kiranas Weekly Markets Village Fairs Melas Availability/ Low Shopping Source of Neighborhood Costs / Distribution Experience/Efficiency Entertainment Stores/Convenience
- 5. Unorganized market: Rs.583,000 crores Organized market: Rs.5,000 crores 5X growth in organized retailing between 2000-2005 Over 4,000 new modern retail outlets in the last 3 years
- 7. Country’s second largest opportunity for the organized retailers $250m - $500m in sales 90% of India's retail garment industry operates in the unorganized sector
- 9. Retailer Current Targeted Floor Space Outlets Turnover Turnover 2004-2005 ( By 2005) (Rs. Crore) (Rs. Crore) (Lakh Sq Feet) Pantaloon 700 1200 30 74 RPG 550 1700(FY-06) 7.5 130-134 Shoppers 400 NA 8.5 40 Stop Lifestyle 230 650(FY-06) 3.2 15 Westside 120 NA 3.3 21-23 Ebony 85 150 2.4 14 Piramyd 72 190 5 19 Globus NA NA 6 15-17
- 11. Product- refers to the merchandise i.e. the range of clothes. supplementary services -include a component of fashion, life style and Ambient shopping as an addition to the core product. Today, customers buy experiences and not brands or products.
- 12. Cost plus price and Percentage method pricing: Most widely used technique to price apparels. ex:- COLOR PLUS and IN-HOUSE brands like those of SHOPPER’S STOP or WESTSIDE use this technique.
- 13. Perceived value pricing: This technique of pricing apparel is mostly followed in high value-high involvement apparels as these have to be premium priced to avoid a perception gap. ex:- Designer Wear, Bridal Wear
- 14. Apparel Retailing Business is driven by one crucial factor: Location ◦ Approachable ◦ Parking
- 15. Print medium. Loyalty programs In-store Visual merchandising
- 16. Being a First Citizen is about much more than just earning Reward Points because there are numerous offers and discounts open to our First Citizens! In fact, every year, Shoppers' Stop organizes a shopping festival that's open exclusively to its First Citizens. These festivals have already seen our First Citizens win exquisitely crafted Mont blanc pens and diamond pendants from Carbon
- 17. Every second a customer spends inside the store has to be viewed as Moment of Truth “People” is that aspect of the marketing mix which adds tangibility to the service of creating an experience
- 19. Managing Appearance of the building & Location Maintaining Temperature , Music, Lighting and Fragrance inside the store Availability of services like Prams, Wheel Chair ,Valet Parking etc Stylish Stocking of Merchandise