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Re-Launch of Blackberry

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Taha Ahmad

This presentation summarizes Blackberry's relaunch efforts. It discusses Blackberry's history and reasons for its decline, including failing to innovate fast enough. The presentation outlines Blackberry's relaunch which includes new phones running Android, Blackberry OS, and Windows. It highlights key features like security, the Hub for messaging, and an app to monitor privacy. The goal of the relaunch is to position Blackberry as a choice for youth and professionals beyond just email.

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Asad Akhtar Presentation ON Blackberry By
Re-launch OF Blackberry
 This presentation is about Re-launch of blackberry By Blackberry limited (RIM)  We will take you through Introduction of the company Reason for failure of blackberry Re-launch
 Company Name: Blackberry Limited Originally known as Research In Motion  BlackBerry Limited is a Canadian multinational company specializing in enterprise software and the Internet of things
 Company Location Head Office:  Blackberry Headquarters 2200 University Ave. E Waterloo, ON, Canada N2K 0A7
Re-Launch of Blackberry
 To create awareness about the BlackBerry brand in the youth market segment.  Positioning Blackberry as the „Smartphone‟ of choice for the youth and young professionals.  Highlight Blackberry's beyond email capabilities.
 They didn't innovate fast enough They didn't change their operating system to match the new offerings from their competitors and then they couldn't change the physical form of their phones
 Their focus was on Enterprise not on Consumers Sales Director of BlackBerry seeing 90% of all revenue coming from Enterprise, it would have been easy for him to just focus on this market segment and forget that anything else existed.
 They couldn't grow the Consumer sales hey did have a place in the consumer marketplace. But they couldn't grow it. The reasons are that their devices looked ugly compared to iPhones and many android devices.
 They insisted on their OS BlackBerry's OS you couldn't do this and even today there is only a small portion of apps available.
Re-Launch
 Weakness.  Inability to market the brand  Blackberry os  Poor presence in the mobile market  Losing brand loyalty amongst non-corporate customer  Market perception of device being for “professional��  R&D limited on innovation capabilities
 Strengths.  Has developed an established brand  Highly secure phone  Strong focus on narrow customer  Blackberry brand loyalty amongst market of corporate/ business customer  Expanding global customer base  Has a loyal market share
 The BlackBerry® Smartphone is designed to be different from other Smartphone’s
 Blackberry Lunch three variant. ◦ Android (7.0 - Nougat) ◦ Blackberry OS ◦ Windows 10
 The power of BlackBerry is now on Android™. That means you get access to over a million apps on Google Play™ and great experiences that come with this OS.
 BlackBerry OS is a proprietary mobile operating system developed by BlackBerry Limited for its BlackBerry line of Smartphone handheld devices. The operating system provides multitasking. with new Features wide Blackberry App world . highly secure for enterprise complete data sink with blackberry cloud.
 The key business features and benefits of Windows 10 Mobile. We also briefly explain the Universal Office apps and other productivity apps, Mobile Device Management (MDM). Blackberry smart phones Powered by Microsoft.
 Charge your Blackberry back at the desk with the BB Docking Station, or set up your Blackberry as a secondary screen and be a master multitasked.
 Four USB 2.0 ports deliver connectivity to the USB devices you use most.  HDMI and VGA ports support legacy and evolving video devices, and the Windows 8 “Snap” UI feature, which allows two Windows Store apps to be viewed simultaneously when the blackberry is connected to an external display through the docking station.  An Ethernet/LAN port keeps you online while headphone and microphone jacks keep you connected to your multimedia and videoconferencing activities.
 The DTEK™ by BlackBerry® for Android app will automatically monitor your OS and apps and let you know when your privacy could be at risk and how you can take action to improve it. With just a quick glimpse you can see the overall security rating for your device
 All Your Messages in One Place.  Keep organized with BlackBerry® Hub. This unified inbox is an irreplaceable tool for consolidating all of your messages in one place – whether it’s email, calendar, social or phone calls.
 RIM’s most notable product is easily a “Blackberry”.  It has long been known as the phone with email access on the go, with security that has been difficult to match for its competitors.  Also, the BBM service is its core competence as well as a differentiating factor from other smart phones available in the market.  Main features that a BlackBerry smart phone offers are: 1. Push Email 2. Instant messaging features (BBM) 3. Mobile Telephone 4. Text messaging 5. Internet Faxing 6. Web browsing 7. Multi-touch interface
Re-Launch of Blackberry
Thank YOU Tip: Customer buy for their reason ,not yours.

More Related Content

Re-Launch of Blackberry

  • 3.  This presentation is about Re-launch of blackberry By Blackberry limited (RIM)  We will take you through Introduction of the company Reason for failure of blackberry Re-launch
  • 4.  Company Name: Blackberry Limited Originally known as Research In Motion  BlackBerry Limited is a Canadian multinational company specializing in enterprise software and the Internet of things
  • 5.  Company Location Head Office:  Blackberry Headquarters 2200 University Ave. E Waterloo, ON, Canada N2K 0A7
  • 7.  To create awareness about the BlackBerry brand in the youth market segment.  Positioning Blackberry as the „Smartphone‟ of choice for the youth and young professionals.  Highlight Blackberry's beyond email capabilities.
  • 8.  They didn't innovate fast enough They didn't change their operating system to match the new offerings from their competitors and then they couldn't change the physical form of their phones
  • 9.  Their focus was on Enterprise not on Consumers Sales Director of BlackBerry seeing 90% of all revenue coming from Enterprise, it would have been easy for him to just focus on this market segment and forget that anything else existed.
  • 10.  They couldn't grow the Consumer sales hey did have a place in the consumer marketplace. But they couldn't grow it. The reasons are that their devices looked ugly compared to iPhones and many android devices.
  • 11.  They insisted on their OS BlackBerry's OS you couldn't do this and even today there is only a small portion of apps available.
  • 13.  Weakness.  Inability to market the brand  Blackberry os  Poor presence in the mobile market  Losing brand loyalty amongst non-corporate customer  Market perception of device being for “professional”  R&D limited on innovation capabilities
  • 14.  Strengths.  Has developed an established brand  Highly secure phone  Strong focus on narrow customer  Blackberry brand loyalty amongst market of corporate/ business customer  Expanding global customer base  Has a loyal market share
  • 15.  The BlackBerry® Smartphone is designed to be different from other Smartphone’s
  • 16.  Blackberry Lunch three variant. ◦ Android (7.0 - Nougat) ◦ Blackberry OS ◦ Windows 10
  • 17.  The power of BlackBerry is now on Android™. That means you get access to over a million apps on Google Play™ and great experiences that come with this OS.
  • 18.  BlackBerry OS is a proprietary mobile operating system developed by BlackBerry Limited for its BlackBerry line of Smartphone handheld devices. The operating system provides multitasking. with new Features wide Blackberry App world . highly secure for enterprise complete data sink with blackberry cloud.
  • 19.  The key business features and benefits of Windows 10 Mobile. We also briefly explain the Universal Office apps and other productivity apps, Mobile Device Management (MDM). Blackberry smart phones Powered by Microsoft.
  • 20.  Charge your Blackberry back at the desk with the BB Docking Station, or set up your Blackberry as a secondary screen and be a master multitasked.
  • 21.  Four USB 2.0 ports deliver connectivity to the USB devices you use most.  HDMI and VGA ports support legacy and evolving video devices, and the Windows 8 “Snap” UI feature, which allows two Windows Store apps to be viewed simultaneously when the blackberry is connected to an external display through the docking station.  An Ethernet/LAN port keeps you online while headphone and microphone jacks keep you connected to your multimedia and videoconferencing activities.
  • 22.  The DTEK™ by BlackBerry® for Android app will automatically monitor your OS and apps and let you know when your privacy could be at risk and how you can take action to improve it. With just a quick glimpse you can see the overall security rating for your device
  • 23.  All Your Messages in One Place.  Keep organized with BlackBerry® Hub. This unified inbox is an irreplaceable tool for consolidating all of your messages in one place – whether it’s email, calendar, social or phone calls.
  • 24.  RIM’s most notable product is easily a “Blackberry”.  It has long been known as the phone with email access on the go, with security that has been difficult to match for its competitors.  Also, the BBM service is its core competence as well as a differentiating factor from other smart phones available in the market.  Main features that a BlackBerry smart phone offers are: 1. Push Email 2. Instant messaging features (BBM) 3. Mobile Telephone 4. Text messaging 5. Internet Faxing 6. Web browsing 7. Multi-touch interface
  • 26. Thank YOU Tip: Customer buy for their reason ,not yours.