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Reimagining Modern Marketing Automation

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Campaign Monitor
Campaign Monitor

Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.

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Reimagining Modern Marketing Automation What we learned from designing our new Customer Journey tool
What is marketing automation?
Good question. Marketing automation refers to software that automatically sends emails or email campaigns to customers and prospects based on a set of predefined rules or triggers.
Marketing automation enables ‘journeys’ that are triggered by actions – such as signing up for a newsletter, making a purchase, or clicking a link. These journeys are much more personal and relevant to the recipient than a mass email blast, creatine ongoing conversations and building brand loyalty.
3 core components to marketing automation
But the bottom line is marketing automation generates revenue and ROI.
In fact, B2C marketers who are using automation have seen conversion rates as high as 50%* *eMarketer Email Marketing Benchmarks report
Adoption of marketing automation
Over 60% of the Fortune 1000 have adopted some type of marketing automation and those companies are seeing amazing results on their business.
However, when you look at companies below the Fortune 1000, adoption drops to under 5%
Reimagining Modern Marketing Automation
So if marketing automation is so effective why isn’t EVERY fast-growing business using it?
The research study
To learn more, we conducted a research study of hundreds of marketers at fast-growing companies and asked what they needed in a marketing automation tool.
What we found was that most marketers didn’t find the value or flexibility needed in the all-in-one marketing cloud solutions that offer marketing automation.
Marketers prefer best of breed solutions that better meet their needs, and find many marketing automation tools to be complicated, time consuming and hard to scale.
Rebuilding marketing automation
These findings led us to complete a massive overhaul of our existing email automation solution that resulted in a tool that we knew marketers not only wanted, but would enjoy using.
Unlike complicated all-in-one marketing cloud solutions, our Visual Journey Designer brings the power of marketing automation to our customers in an effective but easy-to-use format.
Instead of a confusing UI, the Visual Journey Designer makes it extremely easy to trigger an automated campaign from any data source and deliver the right email content based on the conditions you determine.
Now companies of all sizes are able to deliver targeted and personalized content that increases engagement, ROI, and revenue.
It’s time for every marketer to unleash the power of marketing automation.
To learn more visit: campaignmonitor.com/automation

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Reimagining Modern Marketing Automation

  • 1. Reimagining Modern Marketing Automation What we learned from designing our new Customer Journey tool
  • 3. Good question. Marketing automation refers to software that automatically sends emails or email campaigns to customers and prospects based on a set of predefined rules or triggers.
  • 4. Marketing automation enables ‘journeys’ that are triggered by actions – such as signing up for a newsletter, making a purchase, or clicking a link. These journeys are much more personal and relevant to the recipient than a mass email blast, creatine ongoing conversations and building brand loyalty.
  • 5. 3 core components to marketing automation
  • 6. But the bottom line is marketing automation generates revenue and ROI.
  • 7. In fact, B2C marketers who are using automation have seen conversion rates as high as 50%* *eMarketer Email Marketing Benchmarks report
  • 9. Over 60% of the Fortune 1000 have adopted some type of marketing automation and those companies are seeing amazing results on their business.
  • 10. However, when you look at companies below the Fortune 1000, adoption drops to under 5%
  • 12. So if marketing automation is so effective why isn’t EVERY fast-growing business using it?
  • 14. To learn more, we conducted a research study of hundreds of marketers at fast-growing companies and asked what they needed in a marketing automation tool.
  • 15. What we found was that most marketers didn’t find the value or flexibility needed in the all-in-one marketing cloud solutions that offer marketing automation.
  • 16. Marketers prefer best of breed solutions that better meet their needs, and find many marketing automation tools to be complicated, time consuming and hard to scale.
  • 18. These findings led us to complete a massive overhaul of our existing email automation solution that resulted in a tool that we knew marketers not only wanted, but would enjoy using.
  • 19. Unlike complicated all-in-one marketing cloud solutions, our Visual Journey Designer brings the power of marketing automation to our customers in an effective but easy-to-use format.
  • 20. Instead of a confusing UI, the Visual Journey Designer makes it extremely easy to trigger an automated campaign from any data source and deliver the right email content based on the conditions you determine.
  • 21. Now companies of all sizes are able to deliver targeted and personalized content that increases engagement, ROI, and revenue.
  • 22. It’s time for every marketer to unleash the power of marketing automation.
  • 23. To learn more visit: campaignmonitor.com/automation