The document discusses Firebase Analytics, a tool for capturing user data across an app stack. It automatically captures events like app opens and purchases. Developers can choose from predefined events or customize their own. The data is then accessible in Firebase's dashboard for analyzing metrics like active users, revenue, and retention. Firebase Analytics seamlessly integrates with other Firebase tools to build audiences and send tailored notifications. It aims to help developers better understand users and improve the app experience at each stage of the user journey.
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Refael Bitton @ All Things DATA 2016 - Firebase Analytics
1. Confidential + ProprietaryConfidential + Proprietary
Make smart, data-driven
decisions in your app
Refael Bitton
Performance Marketing Consultant
Google Israel
refaelb@google.com
3. Confidential + Proprietary
How do you use data
across your stack?
150x
Some challenges to building user-centric apps
How do you capture
all the data?
How do you spot
the trends?
Source: Cisco, Global Mobile Data Traffic Forecast Update, 2015-2020, Feb 2016
per day
20. Confidential + Proprietary
Build an audience
with Firebase
Analytics
Create and send the
message with
Firebase Notifications
Use Firebase Notifications to send
relevant messages
Tailored messages
for each group