Ray Bogman Google Optimizer
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The document discusses how to use Google Website Optimizer to optimize an ecommerce website built with Magento. It provides step-by-step instructions for setting up an experiment using Google Website Optimizer, including creating an account, writing a conversion plan, configuring the Magento API, setting up a multi-experiment, creating variations, and reviewing reports to identify the best performing page elements. The goal is to listen to website visitors and increase conversions by testing different page titles, images, and body text.
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Ray Bogman Google Optimizer
- 1. Google Website Optimizer Ray Bogman Jira ICT 27-01-2009 Ray Bogman (www.jira.nl) @Dutch Magento Day
- 2. What do we need? Ray Bogman (www.jira.nl) @Dutch Magento Day
- 3. Google www.google.com/websiteoptimizer Ray Bogman (www.jira.nl) @Dutch Magento Day
- 4. Why? Ray Bogman (www.jira.nl) @Dutch Magento Day
- 5. More Sales Ray Bogman (www.jira.nl) @Dutch Magento Day
- 6. How? Ray Bogman (www.jira.nl) @Dutch Magento Day
- 7. Step 1: Create website/account Create Google Optimizer account Create Magento website Ray Bogman (www.jira.nl) @Dutch Magento Day
- 8. Step 2: Create a plan ● Start on writing a convertion plan ● Focus on one thing (1 experiment) Ray Bogman (www.jira.nl) @Dutch Magento Day
- 9. Step 3: Pick convertion type Listen to your visitors Increase conversions A/B-experiment (less than <1000 pageviews a week) Multi-experiment (more than >1000 pageviews) Reports (pick best choise) Ray Bogman (www.jira.nl) @Dutch Magento Day
- 10. Step 4: Config Magento Google API ● Activate Google Optimizer in Magento ● Ray Bogman (www.jira.nl) @Dutch Magento Day
- 11. Choose what to optimize ● Categorie view ● Product View (incl. Attributes) ● CMS Ray Bogman (www.jira.nl) @Dutch Magento Day
- 12. Product, Categorie, CMS Ray Bogman (www.jira.nl) @Dutch Magento Day
- 13. Step 5: Create Multi-experiment ● Title Head ● Picture ● Body text Ray Bogman (www.jira.nl) @Dutch Magento Day
- 14. Select Conversion Url's ● Test page & Conversion Url's Ray Bogman (www.jira.nl) @Dutch Magento Day
- 15. Consult your Marketing Team ● Setup a variation of different “Titles”, “Pictures” and “Body Text” ● Ray Bogman (www.jira.nl) @Dutch Magento Day
- 16. Verify script-code Ray Bogman (www.jira.nl) @Dutch Magento Day
- 17. Script installer Ray Bogman (www.jira.nl) @Dutch Magento Day
- 18. Setup Note! ● Make sure the categorie has a Title, Picture and/or Body text, because you can't go back and change it. It's not editable in Google one's you setup a experiment. Ray Bogman (www.jira.nl) @Dutch Magento Day
- 19. Create Variation ● Change Title, Picture and Body Ray Bogman (www.jira.nl) @Dutch Magento Day
- 20. Preview check – important!!! Ray Bogman (www.jira.nl) @Dutch Magento Day
- 21. Check Report ● Let Google optimize your website ● Ray Bogman (www.jira.nl) @Dutch Magento Day
- 22. Be patient: A conversion takes time Ray Bogman (www.jira.nl) @Dutch Magento Day