Social Media Marketing and SEO (Pubcon)
- 2. Who Am I? Co-author of The Art of SEO President of Stone Temple Consulting 20+ person SEO and PPC firm Trainer for Instant E-Training Founder of Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far On Twitter: @stonetemple
- 7. Engage the Audience! 109 comments! Identifies people ready to think about career change 46,000+ Fans
- 13. Leverage Influencers They have larger audiences Their recommendations are more trusted Bigger is not by definition better Measure how their connections respond Number of comments/shares they get for Facebook updates Klout score (to measure Twitter and Google+ influence)
- 16. Twitter Authority Number / authority of relevant followers Authority and relevance of people who click on links you share Authority and relevance of people who retweet you Ratio of followers to followed (Marisa Mayer example) Your “type” according to Klout (celebrity thought leader, explorer, etc) And possibly the age of your account Source: johnfdoherty.com
- 18. “ We can see fan pages, but we can't see Facebook shares” June 7, 2011
- 21. What Do the Search Engines See? Signal Bing Google Facebook Like/Recommend Yes Crawl Based Facebook Shared Link Yes No Facebook Mention Yes Crawl Based Facebook Comments Yes Yes Twitter Tweeted Link Crawl Based Crawl Based Twitter Retweet Link Crawl Based Crawl Based Twitter Mentions Crawl Based Crawl Based +1 Crawl Based Yes Google+ Shared Link Crawl Based Yes Google+ Mention Crawl Based Yes
- 25. What Determines What Feeds? EdgeRank Formula: u * w * d U = match of viewing user to the poster W = weight for this edge type (create, comment, like, share) Photos get more weight Likes require little effort, so less weight D = time decay factor
- 26. It’s Not About You! It’s about engagement Create conversations EdgeRank depends on it Your own authority depends on it Don’t be commercial Think about 9 non-commercial updates for each commercial one
- 36. Keys Created truly unique article Revealed new information of interest Influencer tweeted it @stonetemple
- 39. Thank You! Eric Enge [email_address] @stonetemple (508) 485-7751 www.stonetemple.com For a One Sheet SEO Checklist, email me, or drop off a business card