Pubcon Austin 2018 Voice, Personal Assistants, and Building a Google Action
- 2. #pubcon
ERIC ENGE, CEO
2016 US Search Awards Search Personality of the Year
2016 Landy’s Search Marketer of the Year
Eric’s Studies Have Been Covered In:
- 3. #pubcon
MAY 2016
25% of searches performed on
Windows 10 taskbar are voice
searches, per Microsoft reps
MAY 2016
1 in 5 searches on mobile apps
in USA are voice searches &
share is growing
2020
“In 5 years time,
at least 50% of
all searches are
going to be either
through images or
speech”
Andrew NG, Baidu Chief Scientist
Mary Meeker’s Internet Trends Report (Kleiner
Perkins)
- 5. #pubcon
Use of voice
search in public
environments is
increasing
significantly-
even just in the
past year alone.
Social Stigma With Using Voice Technology is
Declining Fast
- 13. #pubcon
75% of the
Devices Will be
Something
OTHER than a
Smartphone,
Tablet, or PC
35000
30000
25000
20000
15000
10000
5000
0
- 18. #pubcon
“Siri, now actively used on over half a
billion devices, has developed a deep
knowledge of music and understands
your preferences and tastes” (source:
Apple)
“The Google Assistant is now available
on more than 400 million devices,
including speakers like Google Home,
Android phones and tablets, iPhones,
headphones, TVs, watches and more.”
(source: Google)
Apple
HomePod