The document discusses characteristics of great writers and tips for web writing. It notes that great writers are very curious, work hard, understand their readers, and are skilled storytellers. For web writing, it emphasizes understanding readers, crafting compelling stories and content, using keywords strategically, and improving conversions through testing and analytics. Hiring experienced writers and following search engine best practices are also recommended.
This document outlines a 6-step content marketing work flow manifesto:
1) Content curation to understand the content landscape, quality, topics and competition.
2) Content planning including customer research, personas, style guide and asset allocation.
3) Content creation focusing on stories, voices and optimizing for search and social.
4) Content optimization including keyword research, silos and competitive analysis.
5) Content distribution across blogs, social media and testing channels.
6) Analyzing content performance through organic traffic, downloads, influence on sales and more.
Article Distribution: Low Budget, Big Return - September 2010WriterAccess
Let's face it, to compete these days you need to get the words out, and traffic in to your website. Content distribution is quickly becoming the best way to achieve these goals, with article distribution, press releases and more. But creating the right articles and distributing them to the right places, on top of tracking the ROI, seems impossible and certainly burdensome. Until now.
Join host Byron White and DistributeYourArticles.com founder Chris Ellington for a webinar that introduces a new, super-simple way to create content, distribute content and track the success of the campaigns.
In this webinar, you'll see a live case study on how to post an assignment to a new marketplace called WriterAccess.com, how to quickly and easily distribute the approved articles to thousands of portals instantly through DistributeYourArticles.com�all with just a few clicks, a few minutes and a few bucks.
Best of all, you'll see how to track the ROI of article distribution with new methodology and metrics that offer insights on performance measurement and delivery of the return you demand for your investment.
Driving Email Marketing Results - November 2010WriterAccess
Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam.
In this month's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (joining us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing.
In this webinar:
You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action.
You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters.
You'll hear the latest information about new email distribution methodology.
Séneca entretanto, durándole el espacio y la lentitud de la muerte, pide a Estacio Anneo, durante mucho tiempo estimado por él debido a la confianza en su amistad y a su arte de la medicina, que le traiga el veneno que había preparado con anterioridad para suicidarse.
Este documento presenta 24 ejemplos de conjunciones y locuciones latinas utilizadas en la subordinación. Cada ejemplo contiene una oración principal y una subordinada, así como tres opciones de conjunciones o locuciones para unirlas. El documento parece ser parte de una lección o guía sobre el uso correcto de estas palabras para enlazar oraciones principales y subordinadas en latín.
Put Some Press Release Magic In Your Content! - May 2010WriterAccess
Sure, we all know that certain Press Release secrets offer an opportunity to get the words out and links in. But that's just the beginning of the Press Release magic that you need to be practicing each and every day. From SEO Press Release strategy to public relations impact measurement, this special Press Release webinar will cover all you need to know to get in-the-know on how public relations strategy and advanced PR methodology can impact your business and deliver the ROI you demand for your investment. See how new age technology helps you create Press Release magic, optimize and revolutionize you public relation and press release strategy. Don't miss this exclusive Press Release Webinar powered by ideaLaunch.
Join PR Web online marketing machine Meg Walker and ideaLaunch founder Byron White for the advanced webinar on Press Release Secrets to grow your business in a variety of ways, beyond simply optimizing the press releases for the search engines.
Este documento presenta 23 ejemplos de construcciones sintácticas latinas que involucran conjunciones y locuciones de subordinación. Cada ejemplo contiene una oración en latín seguida de tres opciones para completarla correctamente. El documento parece ser parte de una lección o examen sobre sintaxis latina y el uso apropiado de conjunciones y locuciones para conectar oraciones subordinadas.
1. The site plan shows a proposed house with dimensions and setbacks from property lines.
2. Key details include a 14'10" by 17'6" wood deck, entry patio, new gravel driveway, and removal of an existing tree.
3. The house will be constructed at an elevation of 380-386 feet above the linn county ordinary high water line.
Content Marketing. You have heard the term, but you wouldn't be willing to step up to "Who Wants to be a Millionaire" host, Meredith Viera, with your definition. More importantly, your plan of execution goes directly to Plan B. Don't feel bad-we'll take care of you. Get comfy and grab a headset.
How do you create content that will engage and connect with readers? Byron's offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.
How do you get under the skin of the target audience and learn what your customers want and need to know? And how to make content so great that readers keep coming back for more?
The document discusses strategies for creating engaging online content that connects with readers and drives business goals. It emphasizes personalizing content for individual readers, telling compelling stories, continuously innovating and updating content, and testing content to maximize engagement and conversions. Hiring talented writers and constantly improving processes are also highlighted as important for success.
The Ultimate Formula to Improve Conversions - July 2011WriterAccess
It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.
Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)
Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels.
In this webinar, you'll learn:
Conversion: How to use the Four Pillars of Trust to increase conversion rates.
Content: How to create different content for different readers for betterment.
Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.
Motivation: How to motivate customers to take action and feel great!
Incentive: How to push customers over the edge in simple ways.
Friction: How to find it and reduce it to maximize conversions.
Anxiety: How to reduce both customers' and your own anxiety.
This document provides an overview of content strategy best practices. It discusses determining who the target audience is using analytics and keyword research, identifying popular topics of interest, choosing an appropriate tone of voice, sourcing customer stories, positioning customers as heroes in case studies, preparing open-ended questions for interviews, and maximizing the return on interviews by developing a database of content. The overall message is that achieving business goals requires understanding audiences, topics, voice and generating engaging customer stories.
Galvanzie 2018 sponsorship deck finalizedEmily Sun
The document summarizes an annual event called Galvanize that brings together women's employee resource group (ERG) leaders from major US companies to share best practices for making women's ERGs more effective. The inaugural 2017 event in New York City convened 100 business leaders from over 50 companies representing about 2 million women globally. Speakers included top executives from major companies. Attendees found the event extremely valuable and inspiring, learning many actionable ideas to take back to improve their own ERGs. Planning is underway for the 2018 Galvanize event in the San Francisco or New York area. The document promotes sponsorship opportunities for the 2018 event.
Grow Your Business the Content Marketing WayVivastream
Grow Your Business Organically– The Content Marketing Way! outlines a 6 step content marketing workflow: 1) Create a content plan, 2) Develop content, 3) Optimize content, 4) Edit content, 5) Distribute content, and 6) Measure performance. It emphasizes developing thought leadership positions, testing different content types and styles, and distributing content both on and off your own site. It also provides 5 tips for winning the content marketing war, including testing different words to improve conversion rates and developing a personal style guide.
Siberian Husky Essay. Online assignment writing service.Sonya Pope
The document discusses family law in ancient Rome and Greece. It covers three key aspects: adoption laws, marriage, and the paternal authority of the pater familias. Adoption laws allowed for non-biological children to be adopted and inherit property. Marriage was strictly monogamous. The pater familias had absolute authority over his household, including his wife and children.
Talk given in March 2013 at Dublin City Public Libraries as part of their public lecture series on career development. Prepared and delivered by John Deely BA MSc, Occupational Psychologist with Pinpoint (www.pinpoint.ie)
Words are Powerful: The Future of Your Business Depends on Them by go gochimp...Chris McCarron B.A.
Words are Powerful is a collection of 2,900+ powerful words and phrases that will get you sales and generate more leads for your business.
This incredible resource is perfect for anyone looking to boost the effectiveness of their digital marketing, content marketing or email marketing strategy.
By GoGoChimp: https://www.gogochimp.com
This document analyzes the sales letter for Alex Edevane's 1% M.O.L.B. Wealth Formula product, which was the #1 product on ClickBank in its category for a month. The summary analyzes some key elements that made the letter effective, including finding a compelling hook in Alex's background as a former Israeli army commando, balancing storytelling with concrete proof of the product's success, and keeping the reader engaged throughout. The full letter is then included with comments explaining the strategic purpose behind various elements.
Comparative Essay - 10 Examples, Format, Pdf Examples. Compare and Contrast Essay Topics for College Students Essay topics .... 003 Comparison And Contrast Essayss Essay Ideas Maus Compare Thatsnotus. Reflection Essay: Compare and contrast essay topic ideas for college. Compare and Contrast Essay II Secondary School Lecture. How To Write An Compare And Contrast Essay For Kids. 127 Compare and Contrast Essay Topics HandMadeWriting.com Blog. Essential Points of Compare and Contrast Essay. Surprising Comparison Contrast Essay Examples Thatsnotus. Compare and contrast essay ideas college. Compare amp; Contrast Essay .... How to End a Compare and Contrast Essay Writers Digest - How to .... How to write a comparison. A Step by Step Guide to Writing a Product .... Strong Compare and Contrast Essay Examples. 005 Essay Example Comparison Examples And Contrast Essays Ideas Maus .... 018 Comparison Contrast Essay Topics Quiz Worksheet Compare Essays .... Comparison essay. compare and contrast essay Nature Free 30-day Trial Scribd. ️ Comparison paper topics. 2 Comparison Essay Examples That Make Cool .... 101 Compare and Contrast Essay Ideas for Students. 001 Essay Example Comparison Compare And Contrast Basic Thatsnotus. Sample comparison essay. 100 Great Compare and Contrast Essay Topics .... Persuasive essay: Comparative contrast essay. Comparison essays examples in 2021 Essay examples, Essay, Writing. Easy things to compare and contrast. 85 Impressive Compare and .... What is a comparison essay. Comparison essay essay writing help .... Comparing two authors essay. 2 Comparison Essay Examples That Make Cool Comparisons. Impressive Compare Contrast Essay Outline Thatsnotus. Compare Contrast Essay Graphic Organizer Printable Calendar Template .... Compare contrast essay papers. 125 Amazing Compare and Contrast Essay .... Comparison Essay Topics. How to write an introduction to a comparison essay Oneonta ... Comparison Essay Ideas Comparison Essay Ideas
The Synthesis Essay introduces the assignment of writing an essay using at least 3 sources to argue a position on an issue. Students are given 55 minutes to read the sources, outline an argument, and write the essay defending, challenging, or modifying a claim. The prompt will contain the topic and sources, and students must incorporate relevant evidence from at least 3 sources to support their thesis on the issue.
Fried Green Tomatoes Movie Essay. Online assignment writing service.Nicole Barnes
The document provides instructions for using a website called HelpWriting.net to have essays written. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a form with assignment details, sources, and deadline. 3) Review bids from writers and choose one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the work. The website promises original, high-quality content and refunds for plagiarized work.
How to Make a Product Vision a Reality by HSBC Senior PMProduct School
Main takeaways:
-Show the way and have followers
-Earn trust with honesty and low ego
-Architect for scale or expect production gremlins
-Go deep, go wide and un-learn a lot
-Get good at being good
Used well, business stories mean the difference between "No thank you" and "Let's put the program together." Many training professionals unintentionally hide their key messages and success stories. Compelling training messages and inspiring business stories do not just tell us what we should know, they tell us what we should do, and why we should do it. They transform ideas into action. And action means budget and program approval.
Discover and rediscover your stories-your buried treasure. Leave with an easy-to-follow story development process. Then develop situation-specific business stories to inspire people about your training programs. Learn how to tell the best stories about you and your training organization. Be a deliberate storyteller and accelerate your training success!!
25 October 2016 JSGS Effective Written Communications In Government.Ian Hanna
My presentation to the Johnson Shoyama School of Public Policy on the 25th of October 2016. This was part of the JSGS Public Policy Workshop series on Effective Written Communications
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
This document provides 10 tips for thinking like a search engine and optimizing content marketing strategies. It discusses assessing content assets, social media presence, organic market share, link popularity, link building practices, search ranking trends, page optimization, content quality, distribution channels, and publishing frequency and depth. The goal is to understand search engine and customer behaviors to most effectively engage audiences and drive sales through high-quality, relevant content.
This document provides an overview of testimonial marketing and Federal Trade Commission (FTC) guidelines regarding endorsements. It defines what constitutes an endorsement, outlines key disclosure requirements for sponsored endorsements, and discusses potential legal liabilities for misleading statements. Examples are given to illustrate different endorsement scenarios. The document aims to educate marketers on best practices for using testimonials in compliance with FTC rules.
The document provides an overview of a webinar on content marketing and creative briefs. It discusses what content marketing is, including listening to customers, delivering compelling information, and testing campaigns. It then focuses on the creative brief, explaining that it is a framework that informs writers about a project. The brief answers questions about the project goals, target audience, and provides parameters. Developing an effective brief requires understanding the audience and providing inspiration for creative work.
This document summarizes a webinar about developing an effective writing style for content marketing. It discusses defining your brand position, understanding your target audience, establishing guidelines for tone of voice, adhering to requirements, and focusing on performance goals. It also introduces a Writing Style Wizard tool to help create a writing style guide that aligns content with your brand and gets everyone on the same page. The guide should define style parameters and drive goals while inspiring creativity.
This document discusses pricing writing services. It defines content marketing and quality content, and outlines different writing styles, specifications, and performance goals. It then describes three common pricing methods - pay per word, pay per hour, and pay per project - and provides pricing guidelines based on complexity, experience, and additional costs like editing and optimization. The document emphasizes that developing quality content is complex and requires both traditional and new curriculum in areas like content marketing, SEO, and analytics.
This document discusses lessons learned from analyzing 99,999 content orders. Key findings include:
1. Higher quality content received fewer revision requests.
2. Live chat and help desk tickets were commonly used support methods.
3. Writers in certain industries like staffing and government received higher star ratings on average.
4. Providing clear content instructions upfront helped produce better work. New tools and technologies can also help improve the content creation process.
This document summarizes a webinar discussion between leaders in the SERP tracking industry about the future of SERP tracking. The webinar host welcomed Rand Fishkin, Chase Granberry, and Mike Roberts to discuss the two camps that are forming around compliance with search engine terms of service versus scraping. Representatives from Rank Ranger, Serps, BringShare, and MicrositeMasters provide their perspectives on the value of SERP tracking, how it may change in the next 12 months, and their commitment to continuing to provide the service.
The document provides an overview of content planning and marketing. It discusses how to analyze domains, research keywords, organize keywords into groups and silos, conduct competitive research including analyzing page rank, pages indexed, and inbound links of competitors. The content plan template includes sections for domain analysis, keyword research methodology, keyword silos, competitive research, content audit, content samples, and a summary. The goal is to help companies develop a content plan that will drive engagement and sales through efficient content creation and distribution.
The document discusses the challenges faced by ideaLaunch, a content marketing agency, in scaling their operations and maintaining flexibility given their large portfolio of websites and client base. The key challenges were scalability, speed, and workflow flexibility. To address these, ideaLaunch adopted cloud hosting solutions from Hosting.com which provided the flexibility and scalability needed to easily manage traffic spikes, rapidly process large amounts of data, quickly launch testing campaigns and new websites. This cloud solution allowed ideaLaunch to extend their contract with Hosting.com into the future.
How to Win the War of Words on the WebWriterAccess
The document provides 10 tips for winning the war of words on the web through an effective content marketing strategy. It advises to research customer needs and develop profiles to inform content creation. Content should be optimized for readers first and search engines second. The tips also cover examining the sales funnel, scoring content engagement, evaluating competitors, considering universal customer needs, using effective language in content, and measuring content performance through various metrics.
The document discusses tracking content performance and return on investment through metrics. It provides 10 tips for content planning, including researching keywords and competitors. It also outlines 5 essentials for quality content, such as connecting with readers and listening to customers. Finally, it lists 7 methods for measuring performance, like tracking improved search listings and increased traffic from keyword silos.
Measuring the Return on Investment of Content MarketingWriterAccess
The document provides 10 steps for developing an effective content plan that delivers a return on investment (ROI) for content marketing efforts. It includes tips for opening your mind to ideas, evaluating competition, understanding customer wants/needs, using keyword research tools, developing an editorial calendar, optimizing content and links, applying branding consistently, scoring content for SEO strength, and tracking various metrics to measure ROI.
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.
10 Steps To Developing Branded Content That Offers The ROI You DemandWriterAccess
The document outlines 10 steps for developing branded content that provides a return on investment, including starting with an idea session, evaluating opportunities in the market, understanding reader needs, using keyword research tools, developing an SEO plan, creating an editorial calendar, optimizing content and links, applying branding consistently, scoring content for SEO strength, and tracking various metrics to measure ROI.
Developing Great Content To Win The War On The WebWriterAccess
The document provides 10 tips for improving content performance in order to win the war on the web. It recommends developing a content marketing plan, using free research tools to find hot topics and keywords, creating customer profiles for testing, researching the competition, developing an SEO plan with keyword silos, scoring content for SEO strength, infusing brands with great content, creating stories rather than just content, defining great content, and documenting content publishing dates to track metrics like traffic, user acquisition costs, and conversion rates.
The document discusses LifeTips.com and ideaLaunch, companies that provide content marketing services and SEO solutions. They own various brands and websites that generate revenue through ads and publishing. LifeTips.com attracts 900k monthly visitors without paid marketing. ideaLaunch is a leading content marketing agency that offers editorial and optimization outsourcing. They track ROI through metrics like traffic, rankings, engagement, and conversions.
Creating Great Content is a Team Sport!WriterAccess
Creating Great Content is a Team Sport discusses content marketing as a six step process. It involves 1) curating content from competitors, 2) creating a content plan based on customer research, 3) creating informative content without direct sales pitches, 4) optimizing content for search engine optimization and distribution channels, 5) testing different distribution channels and content elements, and 6) analyzing the performance of content assets. The overall message is that content marketing requires focusing on customers, testing, and analyzing metrics to improve engagement and conversions.
Critical Competitive Intelligence Tools and Tricks WriterAccess
This document outlines a proven 6-step methodology for improving conversions through effective content marketing. The 6 steps are: 1) Content planning through competitive and customer research. 2) Content creation by hiring great writers. 3) Content optimization including SEO and keyword research. 4) Content editing to ensure brand messaging. 5) Content distribution through on and off-site channels. 6) Content performance testing to improve conversions. Key aspects include applying a conversion formula, testing different sell words, and using a proven workflow to intelligently improve conversions through content.
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...alexjohnson7307
In recent years, the integration of artificial intelligence (AI) in various sectors has revolutionized traditional practices, and healthcare is no exception. AI agents for healthcare have emerged as powerful tools, enhancing the efficiency, accuracy, and accessibility of medical services. This article explores the multifaceted role of AI agents in healthcare, shedding light on their applications, benefits, and the future they herald.
Retrieval Augmented Generation Evaluation with RagasZilliz
Retrieval Augmented Generation (RAG) enhances chatbots by incorporating custom data in the prompt. Using large language models (LLMs) as judge has gained prominence in modern RAG systems. This talk will demo Ragas, an open-source automation tool for RAG evaluations. Christy will talk about and demo evaluating a RAG pipeline using Milvus and RAG metrics like context F1-score and answer correctness.
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdfSelfMade bd
Imagine being able to generate high-quality traffic and leads effortlessly. Sounds like a dream, right? Well, it’s not. It’s called LeadMagnet IQ, and it’s here to revolutionize your marketing efforts.
(Note: Download the paper about this software. After that, click on [Click for Instant Access] inside the paper, and it will take you to the sales page of the product.)
Sonkoloniya is a web-based realtime code editor with hosting functionality developed by Subham Mandal from ONEprojukti. Sonkoloniya enables users to write and run HTML, CSS, and JavaScript code in real-time. It features a user-friendly interface with separate code editing panes, live preview, console output, and file management capabilities.
The History of Embeddings & Multimodal EmbeddingsZilliz
Frank Liu will walk through the history of embeddings and how we got to the cool embedding models used today. He'll end with a demo on how multimodal RAG is used.
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...alexjohnson7307
Generative AI stands apart from traditional AI systems by its ability to autonomously produce content such as images, text, music, and more. Unlike other AI approaches that rely on supervised learning from labeled datasets, generative AI employs techniques like neural networks and deep learning to generate entirely new data based on patterns and examples it has been trained on. This ability to create rather than just analyze data opens up a plethora of applications across industries, making it a cornerstone of innovation in today’s AI landscape.
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Zilliz
Enterprises have traditionally prioritized data quantity, assuming more is better for AI performance. However, a new reality is setting in: high-quality data, not just volume, is the key. This shift exposes a critical gap – many organizations struggle to understand their existing data and lack effective curation strategies and tools. This talk dives into these data challenges and explores the methods of automating data curation.
Vulnerability Management: A Comprehensive OverviewSteven Carlson
This talk will break down a modern approach to vulnerability management. The main focus is to find the root cause of software risk that may expose your organization to reputation damage. The presentation will be broken down into 3 main area, potential risk, occurrence, and exploitable risk. Each segment will help professionals understand why vulnerability management programs are so important.
Types of Weaving loom machine & it's technologyldtexsolbl
Welcome to the presentation on the types of weaving loom machines, brought to you by LD Texsol, a leading manufacturer of electronic Jacquard machines. Weaving looms are pivotal in textile production, enabling the interlacing of warp and weft threads to create diverse fabrics. Our exploration begins with traditional handlooms, which have been in use since ancient times, preserving artisanal craftsmanship. We then move to frame and pit looms, simple yet effective tools for small-scale and traditional weaving.
Advancing to modern industrial applications, we discuss power looms, the backbone of high-speed textile manufacturing. These looms, integral to LD Texsol's product range, offer unmatched productivity and consistent quality, essential for large-scale apparel, home textiles, and technical fabrics. Rapier looms, another modern marvel, use rapier rods for versatile and rapid weaving of complex patterns.
Next, we explore air and water jet looms, known for their efficiency in lightweight fabric production. LD Texsol's state-of-the-art electronic Jacquard machines exemplify technological advancements, enabling intricate designs and patterns with precision control. Lastly, we examine dobby looms, ideal for medium-complexity patterns and versatile fabric production.
This presentation will deepen your understanding of weaving looms, their applications, and the innovations LD Texsol brings to the textile industry. Join us as we weave through the history, technology, and future of textile production. Visit our website www.ldtexsol.com for more information.
Communications Mining Series - Zero to Hero - Session 3DianaGray10
This is a continuation to previous session focused on Model usage and adapting for Analytics and Automation usecases. We will understand how to use the Model for automation usecase with a demo.
• Model Usage and Maintenance
• Analytics Vs Automation Usecases
• Demo of Model usage
• Q/A
Finetuning GenAI For Hacking and DefendingPriyanka Aash
Generative AI, particularly through the lens of large language models (LLMs), represents a transformative leap in artificial intelligence. With advancements that have fundamentally altered our approach to AI, understanding and leveraging these technologies is crucial for innovators and practitioners alike. This comprehensive exploration delves into the intricacies of GenAI, from its foundational principles and historical evolution to its practical applications in security and beyond.
3. The Challenge “ Writing is easy: All you do is sit staring at a blank piece of paper (screen) until the drops of blood form on your forehead.” — Gene Fowler “ There’s nothing to writing. All you do is sit down at a keyboard and open a vein.” — Red Smith
4. Curious Well-furnished minds and well traversed experience Exceptional curiosity about every subject under the sun Above average wit and sense of humor Vivid imagination and powerful analytical thought Resource: Story , Robert McKee
5. Work Hard “ Like an athlete or a dancer, I am uncomfortable —even damaged—by a day away from my writing.” Resource: Take Joy: A Writer’s Guide to Loving the Craft, Jane Yolen
6. A Lot Like Actors They get under the skin of the target audience They inhabit the lives of their characters for a while The story lives on, but the psychosis moves on to another character, hero, dragon, mermaid, victim, slayer, angel or king.
7. Understand Readers Readers want credibility, belief and logic Readers want exposure to new worlds Readers want to laugh and cry Readers want intimacy, mystery and bravery Readers want surprise and delight Resource: Content Critical , Gerry McGovern and Rob Norton
8. Understand Storytelling Great stories introduce great characters Great stories are contagious Great stories focus on “what happens next” Great stories teach us to be smart Great stories surprise and delight Resource: Content Critical , Gerry McGovern and Rob Norton
9. Play Mind Games Finish the story: My teeth were chattering… Once upon a time… In the rearview mirror, the cab driver saw… It almost seems impossible for me to get back to that split second when… I’m an alien from another planet, and I just met my first… Resource: The Write-Brain Workbook, Bonnie Neubauer
10. Practice Haiku Japanese 3 line poem, usually 17 syllables: Reflect a unique life view Brand new experience of a well-known situation No rules, other than the 17 syllables
12. New Challenges Create new value and shape new meaning with the written word Improve organic listing positions in the search engines and drive more traffic Improve conversions rates and increase sales Justify the spend, guarantee the ROI Resource: 200 Clients at LifeTips
13. Curious Researchers Search box on the clients website and log files FAQ emails submitted to customer services Discussion with customer service reps Discussion with customer Keyword popularity research
14. Work Smart “ It is no bad thing to learn the craft of advertising by copying your elders and betters.” — David Ogilvy
15. A Lot Like Rich Actors They learn the lines (and the rich keywords) They get under the skin of the target audience, (with the help of customer profiling) They can revise the script based on audience participation (A/B split testing) Then they must perform flawlessly, day after day (tracked with conversion metrics)
16. Understand Web Readers Readers want to be able to find specific things Readers are in a hurry Readers love personalization, “it’s all about me” Readers want advice Readers want up-to-date, relevant, straightforward content Resource: Content Critical , Gerry McGovern and Rob Norton
17. Understand New Storytelling In the age of information overload, the web storyteller connects with readers and motivates the sales process. Resource: Sisomo, Kevin Roberts, CEO Saatchi & Saatchi Inspires Expires Touching the Heart Feeding the Brain Animated Annotated Compelling Compiling Casts of Characters Check lists Dramatic Static Emotional Promotional Dreams Reams Exciting Citing Acts Facts Moves You On Fills You Up A Story Information
18. More Mind Games Negatively Positive Let the client finish these sentences: We are not____________________ We are not____________________ We are not____________________ We are not____________________ Then cross out the negatives. Build a story around the positives.
19. Practice New Haiku Japanese 3 line poem, usually 17 syllables Reflect a unique life view Brand new experience of a well-known situation NEW rules—17 syllables + 4 keywords
21. Set The Right Course Add new meaning that helps distinguish from the competition Create new confidence through your readers and prospect customers Create new energy for your sales and marketing department Turn browsers into believers, and believers into buyers
22. Create Mantras “ A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell or portion of a scripture containing mystical potentials.” — SOURCE
23. Sample Mantras Winning is Everything Greenbay Packers Think IBM Fun Family Entertainment Disney Save Babies March of Dimes Healthy Fast Food Wendy’s Kick Butt in Air and Space Air Force Resource: The Art of the Start, Guy Kawasaki
24. Flawless Process Brainstorm session that uncovers the story Methodology to get under the skin of the target audience Research the rich keywords and scent trail Nail the value proposition Clarify the call to action Manage feedback
25. Understand the Paradox of Choice Understand the new age expansion of choice Discover and create the rules for decision making Develop decision making tools and process Create new methodology for buying decisions Resource: The Paradox of Choice , Barry Schwartz
26. Understand the Sales Funnel Preliminary: First impressions and headline architecture Investigating: Knowledge seeking and trust building Demonstrating Capability: Show how products solve problems Obtain Permission: Drive action, sign up, download or buy Resource: Spin Selling by Neil Rackham
27. Follow Fundamental Rules KISS— Keep it simple, stupid —cut out the clutter Speak the speak of readers Create deep information for heavy knowledge seekers Create light information for impulsive buyers Use super-simple navigation architecture
28. Shape Perception Values become the soul of the art What’s worth living for? What’s worth dying for? What’s worth buying? What’s worth upgrading? Why should I take action? Resource: Story , Robert McKee
29. Make Meaning Find new value in products that make the world better Increase the quality of life Right a terrible wrong Prevent the end of something good
30. Practice White Hat SEO Rules Unique titles, descriptions and keywords on each page Create original content (no dup content issues) Add each page to the site map, and the site map to each page Do not “stuff” keywords
31. Keywords without Compromise Harvest the rich search keywords The challenge is to pepper keywords without compromising the story Reader must come first, the search engine spiders second
32. Understand the Power of Links Distinguish between link value– All Links are not created equally Distinguish validation and population Select link phrases that work in concert with the SEO strategy of the landing page Surround the link phrases with rich keywords Look internally for validation
34. Conclusion: Hire the Pro’s “ If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” — David Ogilvy Resource: Ogilvy on Advertising, David Ogilvy