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We Are What
They See
Interpersonal User Experience
Mallory Wood
mStoner
@mallorywood
mStoner.com
Joel G Goodman
Austin • Chicago • St Louis • SoCal
@joelgoodman
braverymedia.co
Why does this matter?
Admissions
Bursar
Student Life
Financial Aid Advising
Alumni
Academics
Why does this matter?
Bursar
Student Life
Financial AidAdvising Alumni
Academics
Admissions MY
UNIVERSITY
UX is about the emotional connection.
- aarron walter
“Emotional experiences make a
profound impact on our longterm
memory.”
Why does this matter?
Our friend maslow
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
via Aarron Walter
Delight
Constituents
Lifetime Engagement Management
Prospect Do I know you?
Open You have my attention.
Inquiry I want to know more.
Visitor We should see more of each other.
Applicant I swear, I'm only seeing you.
Enrollee No really, I'm yours.
Matriculant I can't imagine being without you.
Lifetime Engagement Management
Graduate I laughed, I cried, you changed my life.
Recent Alumnus The world is hard. I need your help.
Alumnus We used to be so close.
Donor You've done so much, I want to return the favor.
Bequest I want others to have this relationship.
Lifetime Engagement Management
Lifetime Engagement Management
Creating Positive Emotion:
Admissions
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
Creating Positive Emotion:
College of William and Mary
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
Creating Positive Emotion:
Marketing
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
Creating Positive Emotion:
College of William and Mary
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
Creating Positive Emotion:
Advancement
Creating Positive Emotion:
Johns Hopkins University
[psuweb13] We Are What They See: Interpersonal User Experience
Creating Positive Emotion:
Rensselaer Polytechnic Institute
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
Creating Positive Emotion:
Nazareth College
[psuweb13] We Are What They See: Interpersonal User Experience
[psuweb13] We Are What They See: Interpersonal User Experience
We Are What
They See
Interpersonal User Experience
Thank you
mallory.wood@mstoner.com
mStoner
joel@brvry.me
Bravery Media

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[psuweb13] We Are What They See: Interpersonal User Experience