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Prototype, Collaborate, Innovate
How we use sketches, prototyping tools and
innovation games to collaborate with our customers
and experience innovation breakthroughs!
Prototype Collaborate Innovate
developingUX.com
speakermix.com/calebjenkins
@calebjenkins
#bigD13
developingUX.com
speakermix.com/calebjenkins
@calebjenkins
#bigD13
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
#UXmanager
I make users
cry
The greatest challenge to
modern software creation is …
not creating what the market or customer wants or needs, when they need it…
Playing Games with our Customers
Ways we understand them better…
Games for Fun
GetThere
Travel Hero
Games for Learning
Gameification
Gameification
Adding gaming elements to
otherwise non-gaming tasks.
(Checking in, LinkedIn, Badges)
Gameification
games that do work
(for getting work done)
innovationgames.com
Prototype Collaborate Innovate
Prototype Collaborate Innovate
games that do work
(set up -> Play -> Debrief)
Customer
Advisory
Board
I loved the horse
trading!
I feel like I’m
winning at Wall
Street!
Buy a Feature
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
innovationgames.com
Protips for getting started:
Get the Book
Work with experienced
facilitators
Get started!
Find people to practice with Don’t call them games
Secrets of Sketching
#1 Supplies
#2 Everyone sketches
#3 Quick
#3 Quick
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Prototype Collaborate Innovate
Principles of Prototyping
What’s the difference between
theory and practice?
-Albert Einstein
What’s the difference between
theory and practice? In theory
they are the same. In practice,
they are not.
Fidelity … is not the issue
Understand your audience
simulate functionality
LoFi
LoFi
LoFi
LoFi
LoFi
LoFi
HigherFi
12:38
HigherFi
12:38
HigherFi
12:38
HigherFi
12:38
Prototypes
Know your Audience
Testing Interactions not Fidelity
Creative process – one builds on another
Focus on what you need to focus on… fake the rest
Tools for
Prototyping
Prototype Collaborate Innovate
Just Click Through Screens
Advanced’ish
Disable Manual Clicking
Protip: Make your first slide the
OS’s launch Screen
Hyperlink from Objects
User Storyboard Widgets
User Keynote for iOS FTW
Tell Your Story
other
considerations
Mac / Windows
Dislocated Teams
Rapid Adoption
Publishability
Reusable Code
developingUX.com
speakermix.com/calebjenkins
@calebjenkins
GetThere
User Experience Team

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Prototype Collaborate Innovate