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Cloud Computing IaaS 2.0
ProfitBricks 30-Minute Webinar Series
WELCOME
Cloud Computing 2.0
�� Welcome to the ProfitBricks 30 Minute Webinar!
• Today’s Program:
• “Cloud Computing 2.0 is Here and What You Need to Know”
• History of Infrastructure-as-a-Service (IaaS)
• How IaaS is Changing
• What organizations need to evaluate to distinguish between 1st and 2nd
generation cloud offerings
Bob Rizika
CEO
ProfitBricks USA
@rrizika
Pete Johnson
Platform Evangelist
ProfitBricks
@nerdguru
Paul Burns
President
Neovise
@neovise
Are we ready?
3 May 1st, 2013
6 Reasons for IaaS
2.01. Scale
2. Performance
3. Flexibility
4. Integration
5. Usability
6. Components
4 May 1st, 2013
1. Scale
5 May 1st, 2013
2. Performance
a) raw performance!
6 May 1st, 2013
2. Performance
b) consistent
performance
7 May 1st, 2013
3. Flexibility
8 May 1st, 2013
4. Integration
9 May 1st, 2013
5. Usability
10 May 1st, 2013
6. Components
11 May 1st, 2013
PROFITBRICKS IS CLOUD COMPUTING 2.0
Cloud 1.0 Architecture
 Born from dedicated servers & VPS
 Server based, over subscribed
 Designed around slow Ethernet
network technology – 1 or 10 Gb/s and
often throttled
Cloud 2.0 Architecture
Cloud Computing 2.012
InfiniBand
Dedicated
CPU Cores
Dedicated
RAM
Redundant
Storage x2
80 Gb/s 80 Gb/s 80 Gb/s
THE ARGUMENT FOR PUBLIC CLOUD
Cloud Computing 2.013
Source: http://www.chades.net
ZOOM IN & THE STORY CHANGES
Cloud Computing 2.014
4 CPU
6 CPU
7 CPU
8 CPU
5 CPU
Hour
#1
Demand
Amazon
ProfitBricks
Hour
#2
Hour
#3
3 CPU
Cloud Computing 2.015
4 CPU
6 CPU
7 CPU
8 CPU
5 CPU
Hour
#1
Demand
Amazon
ProfitBricks
Hour
#2
Hour
#3
3 CPU
Horizontal Scale Only
ZOOM IN & THE STORY CHANGES
EXAMPLE PACKAGING
Cloud Computing 2.016
Suppose you needed 1 CPU core, 2 GB RAM, 50 GB HDD
Source:
Cloud Computing 2.017
4 CPU
6 CPU
7 CPU
8 CPU
5 CPU
Hour
#1
Demand
Amazon
ProfitBricks
Hour
#2
Hour
#3
3 CPU
Horizontal Scale Only
Horizontal
or Vertical
Scale
ZOOM IN & THE STORY CHANGES
CLOUD 1.0 VS CLOUD COMPUTING 2.0
Cloud Computing 2.018
Cloud Computing 1.0 Cloud Computing 2.0
Amazon & Traditional
Hosting Providers
NOT FLEXIBLE
FLEXIBLE
• Custom Instance Size
• Network Design Freedom
NOT FAST
NOT EASY TO USE
LIMITED SCALABILITY
COMPLEX BILLING
FAST
• 80 Gb/s Networking
• Guaranteed CPU Cores and RAM
• No over provisioning or throttling
EASY TO USE
• Drag & Drop Deployments
• Full API
FULLY SCALABLE
• Live Vertical Scaling without a Reboot
• Horizontal or Vertical
SIMPLE BILLING
DATA CENTER DESIGNER
Cloud Computing 2.019
YOU CHOOSE CORES + RAM
Cloud Computing 2.020
Data Center Designer
zoom in
SIMPLE TRANSPARENT BILLING
Cloud Computing 2.021
Sample Configuration 1
Sample Configuration 2
Sample Configuration 3
1 CPU Cores
1.17 GB RAM
160 GB Storage
Rackspace ProfitBricks SAVE
$0.14/hr $0.10/hr. 27%
CPU
1 Core
5¢/Hour
Traffic
1 GB Traffic
8¢/GB
Storage
1 GB Storage
9¢/30 Days
RAM
1 GB RAM
1.5¢/Hour
4 CPU Cores
16 GB RAM
1690 GB Storage
Rackspace ProfitBricks SAVE
$1.12/hr $.64/hr. 43%
4 CPU Cores
34.2 GB RAM
850 GB Storage
Rackspace ProfitBricks SAVE
NA $0.82/hr. 31%
Q&A
Cloud Computing 2.022
THANK YOU FOR ATTENDING!
Cloud Computing 2.0
• ProfitBricks will send you a link to download Paul’s
white paper:
“Second-Generation Cloud Computing – IaaS Services:
What it means and why we need it now”
Bob Rizika
CEO
ProfitBricks USA
Pete Johnson
Platform Evangelist
ProfitBricks
Paul Burns
President
Neovise
Connect with ProfitBricks on:
@ProfitBricksUSA
ProfitBricksUS
ProfitBricks

More Related Content

ProfitBricks-cloud-computing-2.0-webinar 5-1-13

  • 1. Cloud Computing IaaS 2.0 ProfitBricks 30-Minute Webinar Series
  • 2. WELCOME Cloud Computing 2.0 • Welcome to the ProfitBricks 30 Minute Webinar! • Today’s Program: • “Cloud Computing 2.0 is Here and What You Need to Know” • History of Infrastructure-as-a-Service (IaaS) • How IaaS is Changing • What organizations need to evaluate to distinguish between 1st and 2nd generation cloud offerings Bob Rizika CEO ProfitBricks USA @rrizika Pete Johnson Platform Evangelist ProfitBricks @nerdguru Paul Burns President Neovise @neovise
  • 3. Are we ready? 3 May 1st, 2013
  • 4. 6 Reasons for IaaS 2.01. Scale 2. Performance 3. Flexibility 4. Integration 5. Usability 6. Components 4 May 1st, 2013
  • 5. 1. Scale 5 May 1st, 2013
  • 6. 2. Performance a) raw performance! 6 May 1st, 2013
  • 10. 5. Usability 10 May 1st, 2013
  • 11. 6. Components 11 May 1st, 2013
  • 12. PROFITBRICKS IS CLOUD COMPUTING 2.0 Cloud 1.0 Architecture  Born from dedicated servers & VPS  Server based, over subscribed  Designed around slow Ethernet network technology – 1 or 10 Gb/s and often throttled Cloud 2.0 Architecture Cloud Computing 2.012 InfiniBand Dedicated CPU Cores Dedicated RAM Redundant Storage x2 80 Gb/s 80 Gb/s 80 Gb/s
  • 13. THE ARGUMENT FOR PUBLIC CLOUD Cloud Computing 2.013 Source: http://www.chades.net
  • 14. ZOOM IN & THE STORY CHANGES Cloud Computing 2.014 4 CPU 6 CPU 7 CPU 8 CPU 5 CPU Hour #1 Demand Amazon ProfitBricks Hour #2 Hour #3 3 CPU
  • 15. Cloud Computing 2.015 4 CPU 6 CPU 7 CPU 8 CPU 5 CPU Hour #1 Demand Amazon ProfitBricks Hour #2 Hour #3 3 CPU Horizontal Scale Only ZOOM IN & THE STORY CHANGES
  • 16. EXAMPLE PACKAGING Cloud Computing 2.016 Suppose you needed 1 CPU core, 2 GB RAM, 50 GB HDD Source:
  • 17. Cloud Computing 2.017 4 CPU 6 CPU 7 CPU 8 CPU 5 CPU Hour #1 Demand Amazon ProfitBricks Hour #2 Hour #3 3 CPU Horizontal Scale Only Horizontal or Vertical Scale ZOOM IN & THE STORY CHANGES
  • 18. CLOUD 1.0 VS CLOUD COMPUTING 2.0 Cloud Computing 2.018 Cloud Computing 1.0 Cloud Computing 2.0 Amazon & Traditional Hosting Providers NOT FLEXIBLE FLEXIBLE • Custom Instance Size • Network Design Freedom NOT FAST NOT EASY TO USE LIMITED SCALABILITY COMPLEX BILLING FAST • 80 Gb/s Networking • Guaranteed CPU Cores and RAM • No over provisioning or throttling EASY TO USE • Drag & Drop Deployments • Full API FULLY SCALABLE • Live Vertical Scaling without a Reboot • Horizontal or Vertical SIMPLE BILLING
  • 19. DATA CENTER DESIGNER Cloud Computing 2.019
  • 20. YOU CHOOSE CORES + RAM Cloud Computing 2.020 Data Center Designer zoom in
  • 21. SIMPLE TRANSPARENT BILLING Cloud Computing 2.021 Sample Configuration 1 Sample Configuration 2 Sample Configuration 3 1 CPU Cores 1.17 GB RAM 160 GB Storage Rackspace ProfitBricks SAVE $0.14/hr $0.10/hr. 27% CPU 1 Core 5¢/Hour Traffic 1 GB Traffic 8¢/GB Storage 1 GB Storage 9¢/30 Days RAM 1 GB RAM 1.5¢/Hour 4 CPU Cores 16 GB RAM 1690 GB Storage Rackspace ProfitBricks SAVE $1.12/hr $.64/hr. 43% 4 CPU Cores 34.2 GB RAM 850 GB Storage Rackspace ProfitBricks SAVE NA $0.82/hr. 31%
  • 23. THANK YOU FOR ATTENDING! Cloud Computing 2.0 • ProfitBricks will send you a link to download Paul’s white paper: “Second-Generation Cloud Computing – IaaS Services: What it means and why we need it now” Bob Rizika CEO ProfitBricks USA Pete Johnson Platform Evangelist ProfitBricks Paul Burns President Neovise Connect with ProfitBricks on: @ProfitBricksUSA ProfitBricksUS ProfitBricks

Editor's Notes

  1. Let’s consider two types of performance, starting with raw performanceYou can of course find reasonable raw performance with first generation clouds but when performance gets bumpy, some use throttling helps some; hurts others; getting what you pay for?However, for high-end performance needs, look at second generation clouds some first gen clouds w/ 1G LANs again more focus on scaling out to achieve performance fewer choices on the scale up side (cores, RAM)
  2. First generation clouds have not fully conquered multi-tenancy tenants share everything: CPU, RAM why shouldn’t tenants get their own resources that they can count on?Performance can vary quite dramatically based on the activities of other tenantsThis impact can be felt in all areas of the cloud Servers – noisy neighbors, overbooking clouds Storage – shared storage has challenges with SAN controllers; customer pays or provider pays Network – 1Gbps DC LANs are too common; 10Gbps is much better – can depend on design; everything rides on the network; when it goes bad, so does everything elseThings needed for consistent performance include: greater isolation on servers higher and consistent IOPs on storage; even guaranteed higher throughput, lower latency on network