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PRIVACY IS FOR LOSERS
STIMA - 21/01/06
WHO AM I?
@RANSBOTTYN
2013?
PROTECTING DATA
CRYPTO TOOLS
Tor and Bitcoins
2014?
RETARGETING
REMARKETING
TRANSPARENCY
INDIVIDUAL BENEFITS
Do not track fail
2015?
LAW SUITS
PRIVACY LEGISLATION
FACEBOOK DATR COOKIES
EU Safe Haven
PERSONALISATION
TARGETED ADS
Doom Scenario
INTELLIGENT ASSISTANT
BASED ON BIG DATA
LOCATION - CONTEXT - INTENT
Zuck Jarvis
Siren Servers
SIREN SERVERS
WE GIVE OUR DATA AWAY FOR NOTHING!
INSTAGRAM
TAKING PHOTOS
PUTTING FILTERS
SHARING THEM
TWITTER
CONNECTING WITH FRIENDS
READING THE NEWS.
FACEBOOK
BEING ABLE TO BRAG ABOUT YOURSELF
STALK YOUR FRIENDS
READING THE NEWS.
AMAZON
GIVE US YOUR REVIEWS FOR FREE AND PURCHASE
DATA AND WE’LL GIVE YOU LOWER UPFRONT
PRICES.
MEDIUM
GIVE US YOUR CONTENT FOR FREE AND
WE’LL GIVE YOU “EXPOSURE.”
GOOGLE
USE GMAIL, GOOGLE DOCS, SEARCH, BROWSER, ANDROID,
BLOGGER, YOUTUBE, CALENDAR, GOOGLE PLUS FOR FREE,
IN EXCHANGE FOR USING YOUR DATA
FACEBOOK WORTH?
ZERO USERS? ZERO DOLLARS!
1.5B USERS AND IS WORTH $150B.
Our data
SHOW ME THE MONEY?
SO WHO GETS MONETARY COMPENSATION?
MARK ZUCKERBERG
No fair deal
DISRUPTION
1% HAS THE $ IN THE REAL WORLD
ON THE INTERNET IT’S MORE LIKE 0,1%
Whatsapp?
TODAY?
FIXING THE TRUST!
Hyperlocal
TIME TO GIVE BACK!
INDUSTRIES WILL STILL DO THIS FOR
THEIR OWN BENEFIT THOUGH
PERSONAL CLOUD
GIVE DATA BACK TO THE CONSUMER
"UBERIZATION"
THE PRE-DIGITAL WORLD
Disrupt Nest
ARTIFICIAL INTELLIGENCE
INTELLIGENT ASSISTANT
HOW TO TACKLE?
LET’S ALLY!
PERSONAL CLOUD!
DATAMIXER
ALL MY HISTORY
CAIN@RANSBOTTYN.COM

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